Expense Tracking Shopify Apps – Market Share Breakdown
(Updated September 2026) See which expense tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Expense Tracking Shopify Apps — Full Market Share Table
All tracked expense tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  QuickBooks Online | 65.77% | 2.59 | Declining |
| 2 |  Report Pundit: Custom Reports | 20.83% | 6.68 | Climbing |
| 3 |  TP: True Profit Analytics | 6.39% | 0.63 | Declining |
| 4 |  Mipler ‑ Advanced Reports | 4.79% | 2.46 | Declining |
| 5 |  Data Export IO: Report | 1.22% | 0.07 | Declining |
| 6 |  Webgility x QuickBooks Desktop | 0.47% | 1.09 | Declining |
| 7 |  POS Time Tracker by ATeam Apps | 0.30% | 0.18 | Climbing |
| 8 |  GoProfit: Profit Analytics | 0.07% | 0.01 | Climbing |
| 9 |  Webgility ‑ QuickBooks Online | 0.04% | 0.03 | Declining |
| 10 |  Report Toaster: Custom Reports | 0.03% | 0.01 | Climbing |
Showing 1-10 out of 25
Key Insights:
- QuickBooks Online holds 65.8% share of expense tracking app installs — 44.9pp ahead of Report Pundit: Custom Reports (20.8%).
- Top 3 apps (QuickBooks Online, Report Pundit: Custom Reports, TP: True Profit Analytics) account for 93.0% of all expense tracking install share — a concentrated market.
- Report Pundit: Custom Reports is gaining share fastest this month (+6.68pp) — the largest single gainer among the top expense tracking apps by share.
- QuickBooks Online is losing share fastest (-2.59pp) — could indicate a churning user base or a stronger challenger gaining ground.
Expense Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 expense tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| QuickBooks Online | — | 68.7% | 68.4%0.34 | 65.8%2.58 | 65.5%0.35 | 69.4%3.93 |
| Report Pundit: Custom Reports | — | 13.4% | 14.2%0.78 | 20.9%6.75 | 20.9%0.07 | 21.4%0.52 |
| TP: True Profit Analytics | — | 7.3% | 7.0%0.25 | 6.3%0.75 | 6.1%0.23 | 4.5%1.59 |
| Mipler ‑ Advanced Reports | — | 6.8% | 7.2%0.43 | 4.7%2.5 | 4.6%0.13 | 3.0%1.6 |
| Data Export IO: Report | — | 2.5% | 1.3%1.19 | 1.2%0.07 | 2.2%0.99 | 1.2%1 |
Key Insights:
- QuickBooks Online's share expanded from 68.7% → 69.4% over the charted period.
- Of the top 5 tracked expense tracking apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Expense Tracking Shopify Apps by Country
Per-country market share rankings for expense tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |  | | |
Key Insights:
- QuickBooks Online leads expense tracking apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- QuickBooks Online leads worldwide, but India bucks the trend — Report Pundit: Custom Reports leads there.
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Top 5 Apps in Expense Tracking
- QuickBooks Online — Leads expense tracking apps with 69.4% install share, rated 4.7★ — gaining share this month.
- Report Pundit: Custom Reports — Holds 21.4% of expense tracking app install share, rated 5.0★ — losing share this month.
- Stockroom ‑ Purchase Orders — Holds 0 of expense tracking app install share, rated 5.0★.
- Mipler ‑ Advanced Reports — Holds 3.0% of expense tracking app install share, rated 5.0★ — losing share this month.
- TP: True Profit Analytics — Holds 4.5% of expense tracking app install share, rated 4.9★ — losing share this month.
Expense Tracking Shopify Apps — Frequently Asked Questions
1. Which expense tracking app has the highest market share on Shopify?
QuickBooks Online dominates the expense tracking category on Shopify with 65.8% of installs — 44.9pp ahead of Report Pundit: Custom Reports. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for expense tracking Shopify apps?
For expense tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which expense tracking apps are gaining market share on Shopify?
Report Pundit: Custom Reports is gaining expense tracking app market share fastest this month, up +6.68pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which expense tracking apps are losing market share on Shopify?
QuickBooks Online has lost the most market share this month among expense tracking apps (-2.59pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most expense tracking Shopify app installs?
United States drives the largest share of expense tracking app installs at 50.1%, followed by Canada at 17.4% and United Kingdom at 11.1%. Use the country picker on the third card to compare market leaders by country.
6. How many expense tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 expense tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
