Embedded Videos Shopify Apps – Analytics & Insights

Moast Shoppable Video & UGC holds the top spot for embedded videos with 37.7% market share, but the gap to challengers is closing, -13.6pp ahead of SEOWILL: AI SEO & AI Blog Post (51.3%). Avada Shoppable Videos Reels sits at #3 with 0 share, rounding out the top tier. Together, the top 3 apps absorb 88.9% of all embedded videos installs — a highly concentrated landscape with limited room for new entrants. Quinn Shoppable Videos & Reels is the standout mover this month, climbing 6 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Moast Shoppable Video & UGC (37.7%) and SEOWILL: AI SEO & AI Blog Post (51.3%) sit close at the top of embedded videos apps, and Quinn Shoppable Videos & Reels climbed 6 positions this month. Current rank is a thin signal in this kind of mover-heavy category — recent climbers often have stronger 6-month trajectory than today's leader.

Moast Shoppable Video & UGC climbed from #3 (May 2026) to #1 (Sep 2026) — a 2-position gain among embedded videos apps over the charted window. Across the top 5 plotted embedded videos apps, 3 improved their ranking while 2 declined — the category is moving upward overall. Moast Shoppable Video & UGC's share held near 37.7% from May 2026 to Sep 2026 — a stable install base for embedded videos apps rather than active gain or loss.

A 2-position move for the leader over the charted embedded videos window is large enough to reflect real merchant adoption shifts, not just App Store noise — Moast Shoppable Video & UGC's climb as of Sep 2026 is the strongest trajectory signal in this chart.

United States dominates demand for embedded videos apps with 30.3% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 9.2%, with Canada at 8.4%. Together, the top 3 markets account for 48.0% of embedded videos app installs worldwide. Australia (7.6%) and France (7.5%) round out the top 5. Canada is the fastest-growing market this month (+2.0pp), pointing to accelerating demand outside the established leaders.

With 30.3% of embedded videos app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (9.2%) and other regions sometimes find better fit in apps that over-index outside United States.

SEOWILL: AI SEO & AI Blog Post is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 58 months since launch. The remaining 2 embedded videos apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

2 apps on this chart haven't yet crossed 1,000 reviews: Video Slider: Shoppable Videos at 357, Moast Shoppable Video & UGC at 319 cumulative reviews. Video Slider: Shoppable Videos is closest to the milestone — its current count puts it roughly 36% of the way to 1,000.

SEOWILL: AI SEO & AI Blog Post is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the embedded videos category.