Email Tracking Shopify Apps – Market Share Breakdown
(Updated September 2026) See which email tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Email Tracking Shopify Apps — Full Market Share Table
All tracked email tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 77.09% | 2.44 | Declining |
| 2 |  Affiliate Marketing ReferrLy | 14.18% | 1.08 | Climbing |
| 3 |  BixGrow Affiliate Marketing | 4.47% | 0.11 | Declining |
| 4 |  Affilitrak Affiliate Marketing | 3.04% | 1.92 | Climbing |
| 5 |  Shortly — Affiliate Marketing | 0.54% | 0.11 | Declining |
| 6 |  GOAFFPRO ‑ Affiliate Marketing | 0.29% | 0.47 | Declining |
| 7 |  Referral Program ‑ Shopjar | 0.18% | 0.06 | Climbing |
| 8 |  Referral Candy & Affiliate | 0.14% | 0.06 | Climbing |
| 9 |  Qikify Contact Form Builder | 0.02% | 0.00 | Climbing |
| 10 |  BLP Referral Program Affiliate | 0.02% | 0.00 | Declining |
Showing 1-10 out of 23
Key Insights:
- UpPromote Affiliate Marketing holds 77.1% share of email tracking app installs — 62.9pp ahead of Affiliate Marketing ReferrLy (14.2%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, BixGrow Affiliate Marketing) account for 95.7% of all email tracking install share — a competitive market.
- Affilitrak Affiliate Marketing is gaining share fastest this month (+1.92pp) — the largest single gainer among the top email tracking apps by share.
- UpPromote Affiliate Marketing is losing share fastest (-2.44pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | — | 79.4% | 79.5%0.13 | 77.1%2.41 | 44.8%32.36 | 40.8%3.95 |
| Affiliate Marketing ReferrLy | — | 11.7% | 13.1%1.4 | 14.1%1 | 23.9%9.79 | 39.8%15.89 |
| BixGrow Affiliate Marketing | — | 5.0% | 4.6%0.41 | 4.5%0.08 | 24.0%19.49 | 12.9%11.05 |
| Affilitrak Affiliate Marketing | — | 2.5% | 1.1%1.4 | 3.0%1.94 | 5.2%2.14 | 4.2%0.97 |
| Referral Program ‑ Shopjar | — | 0.0% | 0.1%0.09 | 0.2%0.07 | 0.8%0.63 | 1.1%0.24 |
Key Insights:
- UpPromote Affiliate Marketing's share contracted from 79.4% → 40.8% over the charted period.
- Of the top 5 tracked email tracking apps, 4 grew share and 1 lost share — challengers are eating into leader's share.
Top Email Tracking Shopify Apps by Country
Per-country market share rankings for email tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- UpPromote Affiliate Marketing leads email tracking apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Email Tracking
- Affiliate Marketing ReferrLy — Leads email tracking apps with 39.8% install share, rated 5.0★ — gaining share this month.
- BixGrow Affiliate Marketing — Holds 12.9% of email tracking app install share, rated 4.9★ — losing share this month.
- UpPromote Affiliate Marketing — Holds 40.8% of email tracking app install share, rated 4.9★ — gaining share this month.
- Affilitrak Affiliate Marketing — Holds 4.2% of email tracking app install share, rated 5.0★ — losing share this month.
- Referral Program ‑ Shopjar — Holds 1.1% of email tracking app install share, rated 4.9★ — losing share this month.
Email Tracking Shopify Apps — Frequently Asked Questions
1. Which email tracking app has the highest market share on Shopify?
UpPromote Affiliate Marketing currently holds the highest market share for email tracking apps at 77.1%, but the category is competitive — Affiliate Marketing ReferrLy is close behind at 14.2%. The right choice depends on your specific store needs.
2. How is market share calculated for email tracking Shopify apps?
For email tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email tracking apps are gaining market share on Shopify?
Affilitrak Affiliate Marketing is gaining email tracking app market share fastest this month, up +1.92pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email tracking apps are losing market share on Shopify?
UpPromote Affiliate Marketing has lost the most market share this month among email tracking apps (-2.44pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email tracking Shopify app installs?
United States drives the largest share of email tracking app installs at 42.4%, followed by United Kingdom at 8.8% and Germany at 7.8%. Use the country picker on the third card to compare market leaders by country.
6. How many email tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share email tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under email tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For email tracking, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.
