Email Templates Shopify Apps – Analytics & Insights

Orderly Emails ‑ Templates App holds the top spot for email templates with 35.9% market share, but the gap to challengers is closing, 35.7pp ahead of RenderKu: Email Templates (0.3%). Powerful Contact Form Builder sits at #3 with 34.8% share, rounding out the top tier. Together, the top 3 apps absorb 70.9% of all email templates installs — a highly concentrated landscape with limited room for new entrants. FormCRM AI Custom Form Builder is the standout mover this month, climbing 7 positions — a momentum signal worth tracking.

Orderly Emails ‑ Templates App (35.9%) and RenderKu: Email Templates (0.3%) sit close at the top of email templates apps, and FormCRM AI Custom Form Builder climbed 7 positions this month. Current rank is a thin signal in this kind of mover-heavy category — recent climbers often have stronger 6-month trajectory than today's leader.

Orderly Emails ‑ Templates App climbed from #2 (May 2026) to #1 (Sep 2026) — a 1-position gain among email templates apps over the charted window. Among the top 5 plotted email templates apps, 2 improved and 2 declined — rankings reshuffled without a single category-wide direction. Orderly Emails ‑ Templates App's share expanded +4.2pp from 31.7% (May 2026) to 35.9% (Sep 2026) — a sustained widening of the gap against other email templates apps over this window.

4 of 5 plotted email templates apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States dominates demand for email templates apps with 31.0% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 9.6%, with Australia at 8.3%. Together, the top 3 markets account for 48.8% of email templates app installs worldwide. Canada (5.9%) and Germany (5.6%) round out the top 5. United Kingdom is the fastest-growing market this month (+1.3pp), pointing to accelerating demand outside the established leaders.

With 31.0% of email templates app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (9.6%) and other regions sometimes find better fit in apps that over-index outside United States.

SendWILL Popup Email Marketing reached 1,000 reviews in 12 months since launch — the fastest ramp among the top 5 email templates apps tracked here. Powerful Contact Form Builder crossed the same milestone in 63 months, 51 months behind.

3 apps on this chart haven't yet crossed 1,000 reviews: Orderly Emails ‑ Templates App at 636, Grid & Pixel Email‑SMS‑Popups at 171, RenderKu: Email Templates at 10 cumulative reviews. Orderly Emails ‑ Templates App is closest to the milestone — its current count puts it roughly 64% of the way to 1,000.

The 51-month gap between SendWILL Popup Email Marketing's and Powerful Contact Form Builder's time-to-1,000 highlights how unevenly product-market fit landed across this email templates set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.