Email Delivery Shopify Apps – Market Share Breakdown
(Updated September 2026) See which email delivery Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Email Delivery Shopify Apps — Full Market Share Table
All tracked email delivery Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Digital Downloads PDF Pendora | 59.81% | 19.99 | Climbing |
| 2 |  Appointment Booking App Apntly | 13.47% | 14.26 | Declining |
| 3 |  Shopify Digital Products | 11.46% | 2.18 | Declining |
| 4 |  Appointment Booking Cowlendar | 11.37% | 2.12 | Declining |
| 5 |  Digital Downloads ‑ Fileflare | 1.34% | 1.29 | Climbing |
| 6 |  Digital Downloads PDF file BIG | 1.01% | 0.21 | Climbing |
| 7 |  BookX Appointment Booking App | 0.86% | 2.22 | Declining |
| 8 |  Appointment Booking App ointo | 0.28% | 0.05 | Climbing |
| 9 |  Digital Downloads ‑ Filemonk | 0.13% | 0.72 | Declining |
| 10 |  AG Order Printer ‑ PDF Invoice | 0.12% | 0.04 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Digital Downloads PDF Pendora holds 59.8% share of email delivery app installs — 46.3pp ahead of Appointment Booking App Apntly (13.5%).
- Top 3 apps (Digital Downloads PDF Pendora, Appointment Booking App Apntly, Shopify Digital Products) account for 84.7% of all email delivery install share — a concentrated market.
- Digital Downloads PDF Pendora is gaining share fastest this month (+19.99pp) — the largest single gainer among the top email delivery apps by share.
- Appointment Booking App Apntly is losing share fastest (-14.26pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email Delivery Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email delivery Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Appointment Booking Cowlendar | — | 4.1% | 13.5%9.42 | 11.3%2.17 | 19.3%7.94 | 53.0%33.72 |
| Appointment Booking App Apntly | — | 37.2% | 27.8%9.44 | 13.4%14.36 | 5.0%8.35 | 22.2%17.17 |
| Digital Downloads PDF Pendora | — | 38.5% | 39.6%1.18 | 59.9%20.28 | 57.5%2.43 | 14.9%42.56 |
| AG Order Printer ‑ PDF Invoice | — | 0.1% | 0.1%0.03 | 0.1%0.04 | 2.2%2.12 | 3.5%1.29 |
| Digital Downloads ‑ Fileflare | — | 0.1% | 0.1%0.02 | 1.4%1.3 | 0.6%0.77 | 2.0%1.38 |
Key Insights:
- Appointment Booking Cowlendar's share expanded from 4.1% → 53.0% over the charted period.
- Of the top 5 tracked email delivery apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Email Delivery Shopify Apps by Country
Per-country market share rankings for email delivery Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Digital Downloads PDF Pendora leads email delivery apps in all 4 tracked markets — United States, India, China, United Kingdom.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Email Delivery
- Appointment Booking Cowlendar — Leads email delivery apps with 53.0% install share, rated 4.9★ — gaining share this month.
- Appointment Booking App Apntly — Holds 22.2% of email delivery app install share, rated 5.0★ — gaining share this month.
- AG Order Printer ‑ PDF Invoice — Holds 3.5% of email delivery app install share, rated 4.9★ — gaining share this month.
- Digital Downloads PDF Pendora — Holds 14.9% of email delivery app install share, rated 5.0★ — losing share this month.
- Digital Downloads ‑ Fileflare — Holds 2.0% of email delivery app install share, rated 4.8★ — gaining share this month.
Email Delivery Shopify Apps — Frequently Asked Questions
1. Which email delivery app has the highest market share on Shopify?
Digital Downloads PDF Pendora dominates the email delivery category on Shopify with 59.8% of installs — 46.3pp ahead of Appointment Booking App Apntly. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for email delivery Shopify apps?
For email delivery (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email delivery apps are gaining market share on Shopify?
Digital Downloads PDF Pendora is gaining email delivery app market share fastest this month, up +19.99pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email delivery apps are losing market share on Shopify?
Appointment Booking App Apntly has lost the most market share this month among email delivery apps (-14.26pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email delivery Shopify app installs?
United States drives the largest share of email delivery app installs at 38.6%, followed by United Kingdom at 10.2% and Canada at 6.5%. Use the country picker on the third card to compare market leaders by country.
6. How many email delivery apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email delivery apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
