Email Automation Shopify Apps – Market Share Breakdown
(Updated October 2026) See which email automation Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Email Automation Shopify Apps — Full Market Share Table
All tracked email automation Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Order Printer Pro: PDF Invoice | 73.64% | 0.44 | Declining |
| 2 |  MS Order Printer ‑ PDF Invoice | 12.31% | 1.13 | Declining |
| 3 |  YSMS ‑ SMS Marketing | 4.38% | 0.91 | Climbing |
| 4 |  Avada PDF Invoice Generator | 2.79% | 0.16 | Declining |
| 5 |  GST Pro: GST Invoice India | 1.75% | 0.24 | Declining |
| 6 |  Invoice Falcon | 1.33% | 0.58 | Climbing |
| 7 |  Dibs – Preorders & Backorders | 0.95% | 0.60 | Climbing |
| 8 |  Workflow Automation—React Flow | 0.90% | 0.70 | Climbing |
| 9 |  Brevo PushOwl: Email,Push,SMS | 0.37% | 0.01 | Declining |
| 10 |  Vify Order Printer PDF Invoice | 0.34% | 0.09 | Declining |
Showing 1-10 out of 23
Key Insights:
- Order Printer Pro: PDF Invoice holds 73.6% share of email automation app installs — 61.3pp ahead of MS Order Printer ‑ PDF Invoice (12.3%).
- Top 3 apps (Order Printer Pro: PDF Invoice, MS Order Printer ‑ PDF Invoice, YSMS ‑ SMS Marketing) account for 90.3% of all email automation install share — a fragmented market.
- YSMS ‑ SMS Marketing is gaining share fastest this month (+0.91pp) — the largest single gainer among the top email automation apps by share.
- MS Order Printer ‑ PDF Invoice is losing share fastest (-1.13pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email Automation Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email automation Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Order Printer Pro: PDF Invoice | 79.7%9.77 | 73.8%5.84 | 80.2%6.4 | 74.9%5.33 | 73.7%1.22 | 73.9%0.24 |
| MS Order Printer ‑ PDF Invoice | 4.5%2.82 | 8.2%3.68 | 7.8%0.46 | 12.8%5.01 | 12.2%0.54 | 12.5%0.3 |
| YSMS ‑ SMS Marketing | 1.8% | 1.7%0.1 | 3.4%1.64 | 3.5%0.11 | 4.4%0.94 | 4.4%0.02 |
| Avada PDF Invoice Generator | 0.3%0.26 | 0.4%0.1 | 0.3%0.15 | 2.8%2.54 | 2.7%0.09 | 2.8%0.03 |
| GST Pro: GST Invoice India | 1.4%0.58 | 1.9%0.49 | 2.9%0.98 | 1.9%0.92 | 1.9%0.04 | 1.7%0.17 |
Key Insights:
- Order Printer Pro: PDF Invoice's share expanded from 64.7% → 73.9% over the charted period.
- Of the top 5 tracked email automation apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Email Automation Shopify Apps by Country
Per-country market share rankings for email automation Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | |  | | |
| 5 | | |  |  | |
Key Insights:
- Order Printer Pro: PDF Invoice leads email automation apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Order Printer Pro: PDF Invoice leads worldwide, but India bucks the trend — GST Pro: GST Invoice India leads there.
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Top 5 Apps in Email Automation
- YSMS ‑ SMS Marketing — Leads email automation apps with 4.4% install share, rated 4.7★ — gaining share this month.
- Workflow Automation—React Flow — Holds 0.9% of email automation app install share, rated 5.0★ — gaining share this month.
- Mailmunch ‑ Email Automations — Holds 0 of email automation app install share, rated 4.5★ — losing share this month.
- Order Printer Pro: PDF Invoice — Holds 73.9% of email automation app install share, rated 4.9★ — gaining share this month.
- MS Order Printer ‑ PDF Invoice — Holds 12.5% of email automation app install share, rated 5.0★ — losing share this month.
Email Automation Shopify Apps — Frequently Asked Questions
1. Which email automation app has the highest market share on Shopify?
Order Printer Pro: PDF Invoice ranks #1 by share among email automation apps at 73.6%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for email automation Shopify apps?
For email automation (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email automation apps are gaining market share on Shopify?
YSMS ‑ SMS Marketing is gaining email automation app market share fastest this month, up +0.91pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email automation apps are losing market share on Shopify?
MS Order Printer ‑ PDF Invoice has lost the most market share this month among email automation apps (-1.13pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email automation Shopify app installs?
United States drives the largest share of email automation app installs at 20.7%, followed by Germany at 10.5% and Australia at 9.6%. Use the country picker on the third card to compare market leaders by country.
6. How many email automation apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email automation apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share email automation app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under email automation (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For email automation, Order Printer Pro: PDF Invoice leads on share; see the rankings tab for who currently holds #1 position.
