Customizable Widgets Shopify Apps – Market Share Breakdown
(Updated September 2026) See which customizable widgets Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Customizable Widgets Shopify Apps — Full Market Share Table
All tracked customizable widgets Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Wiz ‑ AI Email Marketing | 48.24% | 44.83 | Climbing |
| 2 |  BOGOS: Free Gift Bundle Upsell | 27.87% | 44.24 | Declining |
| 3 |  TxtCart AI: SMS Marketing | 11.08% | 2.78 | Declining |
| 4 |  ADA Accessibility Widget by AP | 5.01% | 4.52 | Climbing |
| 5 |  Abandoned Cart Email Marketing | 4.43% | 4.52 | Declining |
| 6 |  CWILL(Trustoo) Product Reviews | 1.12% | 1.12 | Climbing |
| 7 |  Sam Shipping Protection Upsell | 1.07% | 0.47 | Climbing |
| 8 |  Spur: AI Chat & Helpdesk | 0.27% | 0.17 | Climbing |
| 9 |  Lipscore Product Reviews | 0.20% | 0.06 | Climbing |
| 10 |  WiseReviews ‑ Reviews Importer | 0.19% | 0.19 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Wiz ‑ AI Email Marketing holds 48.2% share of customizable widgets app installs — 20.4pp ahead of BOGOS: Free Gift Bundle Upsell (27.9%).
- Top 3 apps (Wiz ‑ AI Email Marketing, BOGOS: Free Gift Bundle Upsell, TxtCart AI: SMS Marketing) account for 87.2% of all customizable widgets install share — a fragmented market.
- Wiz ‑ AI Email Marketing is gaining share fastest this month (+44.83pp) — the largest single gainer among the top customizable widgets apps by share.
- BOGOS: Free Gift Bundle Upsell is losing share fastest (-44.24pp) — could indicate a churning user base or a stronger challenger gaining ground.
Customizable Widgets Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 customizable widgets Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Wiz ‑ AI Email Marketing | — | 19.8% | 3.4%16.49 | 48.0%44.6 | 43.3%4.7 | 47.6%4.37 |
| TxtCart AI: SMS Marketing | — | 16.6% | 14.0%2.55 | 11.2%2.83 | 46.9%35.68 | 32.8%14.07 |
| Abandoned Cart Email Marketing | — | 13.4% | 9.1%4.23 | 4.3%4.82 | 3.9%0.42 | 12.5%8.59 |
| ADA Accessibility Widget by AP | — | 0.2% | 0.5%0.3 | 5.0%4.56 | 3.3%1.75 | 3.2%0.07 |
 WhatFlow WhatsApp Business API | — | — | 0.0% | 0.1%0.08 | 0.4%0.32 | 1.1%0.69 |
Key Insights:
- Wiz ‑ AI Email Marketing's share expanded from 19.8% → 47.6% over the charted period.
- Of the top 5 tracked customizable widgets apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Customizable Widgets Shopify Apps by Country
Per-country market share rankings for customizable widgets Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | |  |  | |
Key Insights:
- BOGOS: Free Gift Bundle Upsell leads customizable widgets apps in 3 of 4 tracked markets (India, China, United Kingdom).
- Wiz ‑ AI Email Marketing leads worldwide, but 3 of 4 tracked markets crown a different leader — BOGOS: Free Gift Bundle Upsell in India, BOGOS: Free Gift Bundle Upsell in China, and others.
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Top 5 Apps in Customizable Widgets
- Dondy: WhatsApp Marketing+Chat — Leads customizable widgets apps with 0 install share, rated 4.8★.
- Wiz ‑ AI Email Marketing — Holds 47.6% of customizable widgets app install share, rated 5.0★ — gaining share this month.
- Abandoned Cart Email Marketing — Holds 12.5% of customizable widgets app install share, rated 4.9★ — gaining share this month.
- TxtCart AI: SMS Marketing — Holds 32.8% of customizable widgets app install share, rated 4.9★ — losing share this month.
- ADA Accessibility Widget by AP — Holds 3.2% of customizable widgets app install share, rated 4.9★ — gaining share this month.
Customizable Widgets Shopify Apps — Frequently Asked Questions
1. Which customizable widgets app has the highest market share on Shopify?
Wiz ‑ AI Email Marketing ranks #1 by share among customizable widgets apps at 48.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for customizable widgets Shopify apps?
For customizable widgets (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which customizable widgets apps are gaining market share on Shopify?
Wiz ‑ AI Email Marketing is gaining customizable widgets app market share fastest this month, up +44.83pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which customizable widgets apps are losing market share on Shopify?
BOGOS: Free Gift Bundle Upsell has lost the most market share this month among customizable widgets apps (-44.24pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most customizable widgets Shopify app installs?
United States drives the largest share of customizable widgets app installs at 47.8%, followed by Israel at 12.9% and United Kingdom at 4.2%. Use the country picker on the third card to compare market leaders by country.
6. How many customizable widgets apps does ShopDigest track on Shopify?
ShopDigest tracks 96 customizable widgets apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share customizable widgets app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under customizable widgets (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For customizable widgets, Wiz ‑ AI Email Marketing leads on share; see the rankings tab for who currently holds #1 position.
