(Updated September 2026) Track the top custom workflows Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top 10 custom workflows Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
1 | 98.95% 0.29 | 14,101 823 | |
2 3 | 0.18% 0.14 | 48 4 | |
3 | 0.43% 0.05 | 458 4 | |
4 | 0.22% 0.05 | 147 11 | |
5 3 | 0.15% 0.41 | 118 14 | |
6 | 0.00% | 0 0 | |
7 1 | 0.03% 0.01 | 233 6 | |
8 1 | 0.01% 0.00 | 193 2 | |
9 | 0.01% 0.01 | 104 4 | |
10 1 | 0.02% 0.01 | 125 13 |
Key Insights:
Monthly ranking and market share trends for the top 5 custom workflows Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| — | #1 | #1 | #1 | #1 | #1 | |
| — | #2 | #2 | #53 | #41 | #22 | |
| — | #3 | #3 | #21 | #2 | #31 | |
| — | #7 | #61 | #42 | #31 | #41 | |
| — | #4 | #4 | #31 | #63 | #51 |
Key Insights:
Top 5 countries driving installs for custom workflows Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
40.1% | 0.39 | |
7.0% | 0.05 | |
5.2% | 0.11 | |
5.1% | 0.24 | |
4.0% | 0.10 |
Key Insights:
Race-style view of how the top 5 custom workflows Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
51 | 13,535 | |
Not yet reached | 435 | |
Not yet reached | 125 | |
Not yet reached | 99 | |
Not yet reached | 41 |
Key Insights:
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Shopify Flow dominates custom workflows with 98.9% market share — a clear category leader Shopify merchants gravitate to first, 98.8pp ahead of WorkflowMail Emails (0.2%). SmartBot: Leading AI Chatbot sits at #3 with 0.4% share, rounding out the top tier. Together, the top 3 apps absorb 99.6% of all custom workflows installs — a highly concentrated landscape with limited room for new entrants. WorkflowMail Emails is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.
Shopify Flow's 98.9% lead has held stably this month, with the top 3 apps capturing 99.6% of all custom workflows installs. WorkflowMail Emails (0.2%) is the natural alternative when store fit or pricing rules out Shopify Flow.
Shopify Flow held #1 steadily from May 2026 to Sep 2026 — an entrenched leader in custom workflows that challengers haven't displaced. Among the top 5 plotted custom workflows apps, 1 improved and 1 declined — rankings reshuffled without a single category-wide direction. Shopify Flow's share held near 99.0% from May 2026 to Sep 2026 — a stable install base for custom workflows apps rather than active gain or loss.
Stable rankings across the top 5 plotted custom workflows apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Shopify Flow is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 51 months since launch. The remaining 4 custom workflows apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.
4 apps on this chart haven't yet crossed 1,000 reviews: SmartBot: Leading AI Chatbot at 435, Upatra: Bulk Fulfill CSV at 125, SMART Functions Creator at 99, WorkflowMail Emails at 41 cumulative reviews. SmartBot: Leading AI Chatbot is closest to the milestone — its current count puts it roughly 44% of the way to 1,000.
Shopify Flow is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the custom workflows category.
Shopify Flow is the leading custom workflows app on Shopify, holding 98.9% of category market share with 14,101 reviews — a clear default for most merchants.
Shopify Flow holds the highest market share among custom workflows apps at 98.9% (+0.29pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
ShopDigest tracks 96 custom workflows apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
WorkflowMail Emails has shown the strongest ranking momentum, climbing 3 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
United States has the highest concentration of custom workflows app installs at 40.1%, followed by United Kingdom at 7.0%. The Geography tab shows the full country-by-country breakdown.
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
Shopify Flow hit 1,000 reviews in 51 months since launch — the fastest review ramp among tracked custom workflows Shopify apps. See the Review Champions chart above for the full race.
Rankings and trends across every Shopify app, category, and keyword.