Custom Subscriptions Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom subscriptions Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Subscriptions Shopify Apps — Full Market Share Table
All tracked custom subscriptions Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appstle℠ Subscriptions App | 81.20% | 0.35 | Climbing |
| 2 |  Kaching Subscriptions App | 9.22% | 0.21 | Climbing |
| 3 |  Seal Subscriptions App | 7.15% | 0.36 | Declining |
| 4 |  Appstle℠ Memberships | 1.43% | 0.14 | Declining |
| 5 |  Supr Bundle & Subscription App | 0.42% | 0.19 | Climbing |
| 6 |  Loop Subscriptions App | 0.29% | 0.11 | Climbing |
| 7 |  Easy Subscriptions App | 0.08% | 0.05 | Climbing |
| 8 |  Joy Subscriptions App | 0.06% | 0.42 | Declining |
| 9 |  Recharge Subscriptions App | 0.06% | 0.00 | Declining |
| 10 |  Subi Subscriptions App | 0.04% | 0.02 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Appstle℠ Subscriptions App holds 81.2% share of custom subscriptions app installs — 72.0pp ahead of Kaching Subscriptions App (9.2%).
- Top 3 apps (Appstle℠ Subscriptions App, Kaching Subscriptions App, Seal Subscriptions App) account for 97.6% of all custom subscriptions install share — a concentrated market.
- Appstle℠ Subscriptions App is gaining share fastest this month (+0.35pp) — the largest single gainer among the top custom subscriptions apps by share.
- Joy Subscriptions App is losing share fastest (-0.42pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Subscriptions Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom subscriptions Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Appstle℠ Subscriptions App | 79.6% | 81.0%1.44 | 81.3%0.26 | 80.9%0.32 | 83.5%2.6 | 83.5%0.03 |
| Kaching Subscriptions App | 5.6% | 8.9%3.36 | 9.2%0.28 | 9.8%0.6 | 10.6%0.77 | 10.7%0.07 |
| Appstle℠ Memberships | 1.6% | 1.6%0.02 | 1.4%0.13 | 1.5%0.08 | 2.7%1.19 | 2.6%0.04 |
| Seal Subscriptions App | 12.3% | 7.5%4.9 | 7.1%0.36 | 6.8%0.33 | 1.4%5.37 | 1.4% |
| Loop Subscriptions App | 0.2% | 0.2%0.01 | 0.3%0.11 | 0.3%0.02 | 0.8%0.48 | 0.8% |
Key Insights:
- Appstle℠ Subscriptions App's share expanded from 79.6% → 83.5% over the charted period.
- Of the top 5 tracked custom subscriptions apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Subscriptions Shopify Apps by Country
Per-country market share rankings for custom subscriptions Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Appstle℠ Subscriptions App leads custom subscriptions apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appstle℠ Subscriptions App leads worldwide, but China bucks the trend — Seal Subscriptions App leads there.
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Top 5 Apps in Custom Subscriptions
- Appstle℠ Subscriptions App — Leads custom subscriptions apps with 83.5% install share, rated 5.0★ — gaining share this month.
- Kaching Subscriptions App — Holds 10.6% of custom subscriptions app install share, rated 5.0★ — gaining share this month.
- Appstle℠ Memberships — Holds 2.6% of custom subscriptions app install share, rated 5.0★ — gaining share this month.
- Supr Bundle & Subscription App — Holds 0.8% of custom subscriptions app install share, rated 5.0★ — gaining share this month.
- Loop Subscriptions App — Holds 0.8% of custom subscriptions app install share, rated 5.0★ — gaining share this month.
Custom Subscriptions Shopify Apps — Frequently Asked Questions
1. Which custom subscriptions app has the highest market share on Shopify?
Appstle℠ Subscriptions App dominates the custom subscriptions category on Shopify with 81.2% of installs — 72.0pp ahead of Kaching Subscriptions App. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom subscriptions Shopify apps?
For custom subscriptions (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom subscriptions apps are gaining market share on Shopify?
Appstle℠ Subscriptions App is gaining custom subscriptions app market share fastest this month, up +0.35pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom subscriptions apps are losing market share on Shopify?
Joy Subscriptions App has lost the most market share this month among custom subscriptions apps (-0.42pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom subscriptions Shopify app installs?
United States drives the largest share of custom subscriptions app installs at 52.5%, followed by United Kingdom at 11.7% and Australia at 7.9%. Use the country picker on the third card to compare market leaders by country.
6. How many custom subscriptions apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom subscriptions apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
