Custom Styles Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom styles Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Styles Shopify Apps — Full Market Share Table
All tracked custom styles Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Instafeed ‑ Instagram Feed | 50.61% | 1.31 | Declining |
| 2 |  Essential Upsell & Cross Sell | 25.76% | 0.64 | Declining |
| 3 |  Powerful Contact Form Builder | 10.38% | 1.23 | Climbing |
| 4 |  Essent Cart Drawer Cart Upsell | 8.68% | 5.94 | Climbing |
| 5 |  Rubik Variant Images & Swatch | 1.79% | 0.09 | Declining |
| 6 |  Smart Product Filter & Search | 1.25% | 1.13 | Climbing |
| 7 |  GSC Instagram Feed, Instafeed | 0.46% | 0.24 | Climbing |
| 8 |  AOV.ai Cart Drawer Cart Upsell | 0.28% | 0.63 | Declining |
| 9 |  QR Code Generator by QodeVault | 0.18% | 0.17 | Climbing |
| 10 |  Essent FreeShipping Upsell App | 0.17% | 0.01 | Declining |
Showing 1-10 out of 24
Key Insights:
- Instafeed ‑ Instagram Feed holds 50.6% share of custom styles app installs — 24.8pp ahead of Essential Upsell & Cross Sell (25.8%).
- Top 3 apps (Instafeed ‑ Instagram Feed, Essential Upsell & Cross Sell, Powerful Contact Form Builder) account for 86.7% of all custom styles install share — a concentrated market.
- Essent Cart Drawer Cart Upsell is gaining share fastest this month (+5.94pp) — the largest single gainer among the top custom styles apps by share.
- Instafeed ‑ Instagram Feed is losing share fastest (-1.31pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Styles Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom styles Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Instafeed ‑ Instagram Feed | — | 50.6% | 51.9%1.35 | 50.7%1.25 | 46.5%4.17 | 45.0%1.54 |
 Kaching CartDrawer Cart Upsell | — | — | — | — | 11.0% | 29.4%18.34 |
| Powerful Contact Form Builder | — | 4.5% | 9.3%4.82 | 10.4%1.14 | 10.6%0.21 | 11.3%0.72 |
| Essential Upsell & Cross Sell | — | 27.0% | 26.2%0.75 | 25.5%0.69 | 22.6%2.9 | 7.7%14.98 |
| Essent Cart Drawer Cart Upsell | — | 10.2% | 2.8%7.39 | 8.8%6.03 | 7.1%1.71 | 3.8%3.33 |
Key Insights:
- Instafeed ‑ Instagram Feed's share contracted from 50.6% → 45.0% over the charted period.
- Of the top 5 tracked custom styles apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Custom Styles Shopify Apps by Country
Per-country market share rankings for custom styles Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Instafeed ‑ Instagram Feed leads custom styles apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Styles
- Instafeed ‑ Instagram Feed — Leads custom styles apps with 45.0% install share, rated 4.9★ — gaining share this month.
- Kaching CartDrawer Cart Upsell — Holds 29.4% of custom styles app install share, rated 5.0★ — gaining share this month.
- Powerful Contact Form Builder — Holds 11.3% of custom styles app install share, rated 4.9★ — gaining share this month.
- Essential Upsell & Cross Sell — Holds 7.6% of custom styles app install share, rated 5.0★ — losing share this month.
- Rubik Variant Images & Swatch — Holds 1.8% of custom styles app install share, rated 5.0★ — gaining share this month.
Custom Styles Shopify Apps — Frequently Asked Questions
1. Which custom styles app has the highest market share on Shopify?
Instafeed ‑ Instagram Feed dominates the custom styles category on Shopify with 50.6% of installs — 24.8pp ahead of Essential Upsell & Cross Sell. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom styles Shopify apps?
For custom styles (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom styles apps are gaining market share on Shopify?
Essent Cart Drawer Cart Upsell is gaining custom styles app market share fastest this month, up +5.94pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom styles apps are losing market share on Shopify?
Instafeed ‑ Instagram Feed has lost the most market share this month among custom styles apps (-1.31pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom styles Shopify app installs?
United States drives the largest share of custom styles app installs at 27.7%, followed by Australia at 7.6% and United Kingdom at 7.6%. Use the country picker on the third card to compare market leaders by country.
6. How many custom styles apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom styles apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
