Custom Rules Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom rules Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Rules Shopify Apps — Full Market Share Table
All tracked custom rules Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  MetaShop: Instagram & Facebook | 40.14% | 33.08 | Climbing |
| 2 |  ETP Sort Hide Payment Methods | 24.45% | 24.34 | Climbing |
| 3 |  TikTok Shop Integration — SPL | 11.54% | 8.92 | Climbing |
| 4 |  Kaching Bundles App & Upsells | 5.85% | 71.70 | Declining |
| 5 |  Bundlex Product Bundles Upsell | 4.69% | 4.33 | Climbing |
| 6 |  Kaching CartDrawer Cart Upsell | 3.95% | 4.03 | Declining |
| 7 |  SMART Shipping Rates & Rules | 2.03% | 2.00 | Climbing |
| 8 |  Kaching Post Purchase Upsell | 1.76% | 1.64 | Climbing |
| 9 |  FBP | Fast Bundle & Upsell App | 1.07% | 0.74 | Climbing |
| 10 |  Essent Cart Drawer Cart Upsell | 0.92% | 0.24 | Climbing |
Showing 1-10 out of 24
Key Insights:
- MetaShop: Instagram & Facebook holds 40.1% share of custom rules app installs — 15.7pp ahead of ETP Sort Hide Payment Methods (24.4%).
- Top 3 apps (MetaShop: Instagram & Facebook, ETP Sort Hide Payment Methods, TikTok Shop Integration — SPL) account for 76.1% of all custom rules install share — a fragmented market.
- MetaShop: Instagram & Facebook is gaining share fastest this month (+33.08pp) — the largest single gainer among the top custom rules apps by share.
- Kaching Bundles App & Upsells is losing share fastest (-71.70pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Rules Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom rules Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| MetaShop: Instagram & Facebook | 0.5% | 1.6%1.18 | 11.3%9.67 | 29.2%17.88 | 7.3%21.87 | 40.0%32.72 |
| ETP Sort Hide Payment Methods | 0.0% | 0.2%0.18 | 0.9%0.74 | 0.5%0.49 | 0.3%0.11 | 24.6%24.29 |
| TikTok Shop Integration — SPL | 0.5% | 0.9%0.43 | 2.6%1.7 | 7.4%4.82 | 2.6%4.82 | 11.4%8.79 |
| Kaching Bundles App & Upsells | 34.9% | 2.7%32.21 | 40.3%37.61 | 1.0%39.33 | 78.3%77.39 | 5.9%72.49 |
| Bundlex Product Bundles Upsell | — | — | 0.1% | 0.4%0.33 | 0.6%0.23 | 4.7%4.1 |
Key Insights:
- MetaShop: Instagram & Facebook's share expanded from 0.5% → 40.0% over the charted period.
- Of the top 5 tracked custom rules apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Rules Shopify Apps by Country
Per-country market share rankings for custom rules Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |||
| 5 | | | |  | |
Key Insights:
- MetaShop: Instagram & Facebook leads custom rules apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- MetaShop: Instagram & Facebook leads worldwide, but China bucks the trend — ETP Sort Hide Payment Methods leads there.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Custom Rules
- Discount Plus ‑ Custom Rules — Leads custom rules apps with 0.6% install share, rated 5.0★ — gaining share this month.
- MetaShop: Instagram & Facebook — Holds 40.0% of custom rules app install share, rated 5.0★ — gaining share this month.
- ETP Sort Hide Payment Methods — Holds 24.6% of custom rules app install share, rated 5.0★ — gaining share this month.
- TikTok Shop Integration — SPL — Holds 11.4% of custom rules app install share, rated 4.9★ — gaining share this month.
- Bundlex Product Bundles Upsell — Holds 4.7% of custom rules app install share, rated 5.0★ — gaining share this month.
Custom Rules Shopify Apps — Frequently Asked Questions
1. Which custom rules app has the highest market share on Shopify?
MetaShop: Instagram & Facebook ranks #1 by share among custom rules apps at 40.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom rules Shopify apps?
For custom rules (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom rules apps are gaining market share on Shopify?
MetaShop: Instagram & Facebook is gaining custom rules app market share fastest this month, up +33.08pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom rules apps are losing market share on Shopify?
Kaching Bundles App & Upsells has lost the most market share this month among custom rules apps (-71.70pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom rules Shopify app installs?
United States drives the largest share of custom rules app installs at 36.4%, followed by United Kingdom at 7.2% and Australia at 4.0%. Use the country picker on the third card to compare market leaders by country.
6. How many custom rules apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom rules apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom rules app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom rules (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom rules, MetaShop: Instagram & Facebook leads on share; see the rankings tab for who currently holds #1 position.
