Custom Rewards Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom rewards Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Rewards Shopify Apps — Full Market Share Table
All tracked custom rewards Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appstle℠ Subscriptions App | 80.14% | 0.36 | Climbing |
| 2 |  UpPromote Affiliate Marketing | 10.67% | 0.74 | Declining |
| 3 |  Smile: Loyalty Program Rewards | 4.22% | 0.49 | Climbing |
| 4 |  Appstle Loyalty Program Reward | 2.61% | 0.01 | Declining |
| 5 |  Casa Loyalty Points & Rewards | 1.02% | 0.81 | Climbing |
| 6 |  Appstle℠ Memberships | 0.53% | 0.63 | Declining |
| 7 |  BON Loyalty Program & Rewards | 0.34% | 0.16 | Declining |
| 8 |  Joy Loyalty Program Rewards | 0.17% | 0.05 | Climbing |
| 9 |  BLOY Loyalty Points & Rewards | 0.08% | 0.09 | Declining |
| 10 |  Essent Loyalty Program Rewards | 0.06% | 0.04 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Appstle℠ Subscriptions App holds 80.1% share of custom rewards app installs — 69.5pp ahead of UpPromote Affiliate Marketing (10.7%).
- Top 3 apps (Appstle℠ Subscriptions App, UpPromote Affiliate Marketing, Smile: Loyalty Program Rewards) account for 95.0% of all custom rewards install share — a concentrated market.
- Casa Loyalty Points & Rewards is gaining share fastest this month (+0.81pp) — the largest single gainer among the top custom rewards apps by share.
- UpPromote Affiliate Marketing is losing share fastest (-0.74pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Rewards Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom rewards Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Appstle℠ Subscriptions App | — | 79.7% | 79.7%0.07 | 80.1%0.37 | 81.7%1.6 | 81.9%0.18 |
| Smile: Loyalty Program Rewards | — | 3.5% | 3.8%0.3 | 4.3%0.47 | 7.9%3.64 | 8.6%0.7 |
| Appstle Loyalty Program Reward | — | 2.7% | 2.6%0.06 | 2.6%0.01 | 4.6%1.94 | 4.7%0.14 |
| UpPromote Affiliate Marketing | — | 11.7% | 11.4%0.28 | 10.7%0.73 | 3.0%7.66 | 1.5%1.5 |
| BON Loyalty Program & Rewards | — | 0.5% | 0.5%0.01 | 0.3%0.16 | 1.4%1.05 | 1.4%0.05 |
Key Insights:
- Appstle℠ Subscriptions App's share expanded from 79.7% → 81.9% over the charted period.
- Of the top 5 tracked custom rewards apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Rewards Shopify Apps by Country
Per-country market share rankings for custom rewards Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Appstle℠ Subscriptions App leads custom rewards apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appstle℠ Subscriptions App leads worldwide, but China bucks the trend — UpPromote Affiliate Marketing leads there.
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Top 5 Apps in Custom Rewards
- Appstle℠ Subscriptions App — Leads custom rewards apps with 81.9% install share, rated 5.0★ — losing share this month.
- Smile: Loyalty Program Rewards — Holds 8.6% of custom rewards app install share, rated 4.9★ — gaining share this month.
- Appstle Loyalty Program Reward — Holds 4.7% of custom rewards app install share, rated 5.0★.
- BON Loyalty Program & Rewards — Holds 1.4% of custom rewards app install share, rated 5.0★ — gaining share this month.
- Appstle℠ Memberships — Holds 1.1% of custom rewards app install share, rated 5.0★ — losing share this month.
Custom Rewards Shopify Apps — Frequently Asked Questions
1. Which custom rewards app has the highest market share on Shopify?
Appstle℠ Subscriptions App dominates the custom rewards category on Shopify with 80.1% of installs — 69.5pp ahead of UpPromote Affiliate Marketing. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom rewards Shopify apps?
For custom rewards (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom rewards apps are gaining market share on Shopify?
Casa Loyalty Points & Rewards is gaining custom rewards app market share fastest this month, up +0.81pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom rewards apps are losing market share on Shopify?
UpPromote Affiliate Marketing has lost the most market share this month among custom rewards apps (-0.74pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom rewards Shopify app installs?
United States drives the largest share of custom rewards app installs at 51.7%, followed by United Kingdom at 11.8% and Australia at 7.7%. Use the country picker on the third card to compare market leaders by country.
6. How many custom rewards apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom rewards apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
