Custom Reports Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom reports Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Reports Shopify Apps — Full Market Share Table
All tracked custom reports Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Report Pundit: Custom Reports | 61.47% | 2.18 | Climbing |
| 2 |  Mipler ‑ Advanced Reports | 12.23% | 5.46 | Climbing |
| 3 |  QuickBooks Online | 5.30% | 9.66 | Declining |
| 4 |  Data Export IO: Report | 5.27% | 0.24 | Climbing |
| 5 |  Lifetimely Profit Analytics | 4.12% | 2.38 | Climbing |
| 6 |  Microsoft Clarity: AI Insights | 4.11% | 1.62 | Declining |
| 7 |  Propel Replay, Survey, Heatmap | 3.73% | 1.58 | Climbing |
| 8 |  Report Toaster: Custom Reports | 1.54% | 1.09 | Declining |
| 9 |  MIDA Replay, Heatmap & Insight | 1.28% | 0.07 | Climbing |
| 10 |  IndexGPT: AI SEO for ChatGPT | 0.36% | 0.36 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Report Pundit: Custom Reports holds 61.5% share of custom reports app installs — 49.2pp ahead of Mipler ‑ Advanced Reports (12.2%).
- Top 3 apps (Report Pundit: Custom Reports, Mipler ‑ Advanced Reports, QuickBooks Online) account for 79.0% of all custom reports install share — a concentrated market.
- Mipler ‑ Advanced Reports is gaining share fastest this month (+5.46pp) — the largest single gainer among the top custom reports apps by share.
- QuickBooks Online is losing share fastest (-9.66pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Reports Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom reports Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Report Pundit: Custom Reports | 69.2%3.93 | 59.4%9.8 | 61.5%2.15 | 56.1%5.42 | 58.1%1.94 | 57.6%0.49 |
| Microsoft Clarity: AI Insights | 3.9%0.6 | 5.7%1.83 | 4.1%1.61 | 9.7%5.6 | 11.1%1.37 | 11.3%0.23 |
| MIDA Replay, Heatmap & Insight | 1.4%0.93 | 1.2%0.23 | 1.3%0.07 | 10.1%8.78 | 8.6%1.47 | 8.7%0.14 |
| Mipler ‑ Advanced Reports | 7.8%3.98 | 6.8%1.08 | 12.0%5.28 | 0.1%11.93 | 8.5%8.38 | 8.7%0.23 |
| Data Export IO: Report | 6.0%1.21 | 5.1%0.92 | 5.3%0.19 | 7.6%2.37 | 4.6%3 | 4.7%0.07 |
Key Insights:
- Report Pundit: Custom Reports's share contracted from 66.2% → 57.6% over the charted period.
- Of the top 5 tracked custom reports apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Custom Reports Shopify Apps by Country
Per-country market share rankings for custom reports Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- Report Pundit: Custom Reports leads custom reports apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Report Pundit: Custom Reports leads worldwide, but China bucks the trend — Microsoft Clarity: AI Insights leads there.
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Top 5 Apps in Custom Reports
- Report Pundit: Custom Reports — Leads custom reports apps with 57.6% install share, rated 5.0★ — gaining share this month.
- Report Toaster: Custom Reports — Holds 1.8% of custom reports app install share, rated 4.9★ — losing share this month.
- Mipler ‑ Advanced Reports — Holds 8.7% of custom reports app install share, rated 5.0★ — gaining share this month.
- Data Export IO: Report — Holds 4.7% of custom reports app install share, rated 5.0★ — losing share this month.
- MIDA Replay, Heatmap & Insight — Holds 8.7% of custom reports app install share, rated 4.9★ — losing share this month.
Custom Reports Shopify Apps — Frequently Asked Questions
1. Which custom reports app has the highest market share on Shopify?
Report Pundit: Custom Reports dominates the custom reports category on Shopify with 61.5% of installs — 49.2pp ahead of Mipler ‑ Advanced Reports. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom reports Shopify apps?
For custom reports (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom reports apps are gaining market share on Shopify?
Mipler ‑ Advanced Reports is gaining custom reports app market share fastest this month, up +5.46pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom reports apps are losing market share on Shopify?
QuickBooks Online has lost the most market share this month among custom reports apps (-9.66pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom reports Shopify app installs?
United States drives the largest share of custom reports app installs at 41.4%, followed by United Kingdom at 11.1% and Canada at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many custom reports apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom reports apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
