Custom Pricing Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom pricing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Pricing Shopify Apps — Full Market Share Table
All tracked custom pricing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Easify Custom Product Options | 27.22% | 1.24 | Climbing |
| 2 |  Appstle℠ Subscriptions App | 23.88% | 2.68 | Climbing |
| 3 |  Wholesale Pricing Discount B2B | 22.12% | 3.00 | Climbing |
| 4 |  Massy B2B Wholesale Pricing | 9.59% | 2.67 | Climbing |
| 5 |  BOGOS: Free Gift Bundle Upsell | 5.42% | 4.64 | Climbing |
| 6 |  Globo Product Options, Variant | 3.96% | 9.69 | Declining |
| 7 |  Kaching Bundles App & Upsells | 2.98% | 5.22 | Declining |
| 8 |  Apippa‑Custom Price Calculator | 1.18% | 0.30 | Declining |
| 9 |  Easy Bundles: Bundle Builder | 0.82% | 0.25 | Climbing |
| 10 |  SMART Bundles Volume Discounts | 0.82% | 0.82 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Easify Custom Product Options holds 27.2% share of custom pricing app installs — 3.3pp ahead of Appstle℠ Subscriptions App (23.9%).
- Top 3 apps (Easify Custom Product Options, Appstle℠ Subscriptions App, Wholesale Pricing Discount B2B) account for 73.2% of all custom pricing install share — a competitive market.
- BOGOS: Free Gift Bundle Upsell is gaining share fastest this month (+4.64pp) — the largest single gainer among the top custom pricing apps by share.
- Globo Product Options, Variant is losing share fastest (-9.69pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Pricing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom pricing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | 7.8%7.46 | 8.8%1.02 | 8.8%0.08 | 39.2%30.38 | 38.4%0.87 | 27.2%11.16 |
| Appstle℠ Subscriptions App | 9.4%46.32 | 11.2%1.8 | 16.6%5.39 | 17.8%1.22 | 18.6%0.73 | 23.9%5.3 |
| Wholesale Pricing Discount B2B | 9.9%9.84 | 13.1%3.18 | 13.2%0.12 | 15.8%2.53 | 16.6%0.86 | 22.1%5.49 |
| Massy B2B Wholesale Pricing | 28.1%19.66 | 36.7%8.61 | 32.3%4.41 | 9.9%22.35 | 8.6%1.31 | 9.7%1.07 |
| BOGOS: Free Gift Bundle Upsell | 1.4%9.9 | 1.6%0.23 | 1.0%0.56 | 0.7%0.38 | 0.7%0.04 | 5.4%4.69 |
Key Insights:
- Easify Custom Product Options's share expanded from 11.1% → 27.2% over the charted period.
- Of the top 5 tracked custom pricing apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Pricing Shopify Apps by Country
Per-country market share rankings for custom pricing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | ||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- Appstle℠ Subscriptions App leads custom pricing apps in 2 of 4 tracked markets (United States, United Kingdom).
- Easify Custom Product Options leads worldwide, but 2 of 4 tracked markets crown a different leader — Appstle℠ Subscriptions App in United States, Appstle℠ Subscriptions App in United Kingdom.
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Top 5 Apps in Custom Pricing
- Wholesale Pricing Discount B2B — Leads custom pricing apps with 22.1% install share, rated 4.9★ — gaining share this month.
- Massy B2B Wholesale Pricing — Holds 9.7% of custom pricing app install share, rated 5.0★ — gaining share this month.
- Apippa‑Custom Price Calculator — Holds 1.2% of custom pricing app install share, rated 4.9★ — losing share this month.
- Easify Custom Product Options — Holds 27.2% of custom pricing app install share, rated 4.9★ — gaining share this month.
- VariPrice ‑ POS Custom Pricing — Holds 0 of custom pricing app install share, rated 5.0★.
Custom Pricing Shopify Apps — Frequently Asked Questions
1. Which custom pricing app has the highest market share on Shopify?
Easify Custom Product Options currently holds the highest market share for custom pricing apps at 27.2%, but the category is competitive — Appstle℠ Subscriptions App is close behind at 23.9%. The right choice depends on your specific store needs.
2. How is market share calculated for custom pricing Shopify apps?
For custom pricing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom pricing apps are gaining market share on Shopify?
BOGOS: Free Gift Bundle Upsell is gaining custom pricing app market share fastest this month, up +4.64pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom pricing apps are losing market share on Shopify?
Globo Product Options, Variant has lost the most market share this month among custom pricing apps (-9.69pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom pricing Shopify app installs?
United States drives the largest share of custom pricing app installs at 40.9%, followed by United Kingdom at 9.4% and Australia at 9.3%. Use the country picker on the third card to compare market leaders by country.
6. How many custom pricing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom pricing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom pricing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom pricing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom pricing, Easify Custom Product Options leads on share; see the rankings tab for who currently holds #1 position.
