Custom Pop-Ups Shopify Apps – Analytics & Insights

Attrac Popup, Announcement Bar dominates custom pop-ups with 56.9% market share — a clear category leader Shopify merchants gravitate to first, 52.0pp ahead of RevenueHunt Product Quiz Maker (4.9%). Email PopUp & Pop Up Discount sits at #3 with 17.7% share, rounding out the top tier. Together, the top 3 apps absorb 79.6% of all custom pop-ups installs — a highly concentrated landscape with limited room for new entrants. SEA Post Purchase Survey Quiz is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.

Attrac Popup, Announcement Bar's 56.9% share looks dominant, but SendWILL Popup Email Marketing slipped 2 positions this month and the rest of the top 5 has reshuffled. Custom Pop-Ups apps are settled at the top and contested below — for merchants whose needs aren't a perfect Attrac Popup, Announcement Bar fit, the #2–#5 apps often surface better niche options.

Attrac Popup, Announcement Bar climbed from #2 (May 2026) to #1 (Sep 2026) — a 1-position gain among custom pop-ups apps over the charted window. Across the top 5 plotted custom pop-ups apps, 4 improved their ranking while 1 declined — the category is moving upward overall. Attrac Popup, Announcement Bar's share expanded +32.8pp from 24.2% (May 2026) to 56.9% (Sep 2026) — a sustained widening of the gap against other custom pop-ups apps over this window.

5 of 5 plotted custom pop-ups apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States dominates demand for custom pop-ups apps with 28.8% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 7.1%, with Australia at 5.0%. Together, the top 3 markets account for 40.9% of custom pop-ups app installs worldwide. Germany (4.9%) and India (4.6%) round out the top 5.

With 28.8% of custom pop-ups app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (7.1%) and other regions sometimes find better fit in apps that over-index outside United States.

SendWILL Popup Email Marketing reached 1,000 reviews in 12 months since launch — the fastest ramp among the top 5 custom pop-ups apps tracked here. Pop Convert ‑ Pop Ups, Banners in 24 months, and Attrac Popup, Announcement Bar took 84 months to cross the same milestone, a 72-month spread between the fastest and slowest in the set.

2 apps on this chart haven't yet crossed 1,000 reviews: RevenueHunt Product Quiz Maker at 437, Email PopUp & Pop Up Discount at 246 cumulative reviews. RevenueHunt Product Quiz Maker is closest to the milestone — its current count puts it roughly 44% of the way to 1,000.

The 72-month gap between SendWILL Popup Email Marketing's and Attrac Popup, Announcement Bar's time-to-1,000 highlights how unevenly product-market fit landed across this custom pop-ups set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.