Custom Pages Shopify Apps – Analytics & Insights

Hoppy Trust Badges & Icons dominates custom pages with 65.9% market share — a clear category leader Shopify merchants gravitate to first, 64.4pp ahead of Accentuate Custom Fields (ACF) (1.5%). DECO Product Labels & Badges sits at #3 with 18.6% share, rounding out the top tier. Together, the top 3 apps absorb 86.0% of all custom pages installs — a highly concentrated landscape with limited room for new entrants. G: Theme Sections & Blocks is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.

Hoppy Trust Badges & Icons still holds 65.9% share of custom pages apps, but rankings have moved this month — G: Theme Sections & Blocks climbed 3 positions to #6, the strongest mover in the category. Sustained rank gains of this size usually indicate active product development, so the climbers are worth comparing on feature roadmap and support quality.

Hoppy Trust Badges & Icons climbed from #5 (May 2026) to #1 (Sep 2026) — a 4-position gain among custom pages apps over the charted window. Across the top 5 plotted custom pages apps, 4 improved their ranking while 1 declined — the category is moving upward overall. Hoppy Trust Badges & Icons's share expanded +58.8pp from 7.1% (May 2026) to 65.9% (Sep 2026) — a sustained widening of the gap against other custom pages apps over this window.

A 4-position move for the leader over the charted custom pages window is large enough to reflect real merchant adoption shifts, not just App Store noise — Hoppy Trust Badges & Icons's climb as of Sep 2026 is the strongest trajectory signal in this chart.

United States is the largest single market for custom pages apps at 23.2% — but no country dominates, meaning custom pages apps serve a globally distributed merchant base. India follows at 12.1%, with United Kingdom at 9.0%. Together, the top 3 markets account for 44.3% of custom pages app installs worldwide. Australia (6.3%) and Germany (3.7%) round out the top 5. India is the fastest-growing market this month (+4.6pp), pointing to accelerating demand outside the established leaders.

With United States's 23.2% as the largest single market and the rest spread across many countries, the leading custom pages apps tend to be region-agnostic by design — geography matters less for app choice here than features, pricing, and support quality.

EComposer Landing Page Builder reached 1,000 reviews in 18 months since launch — the fastest ramp among the top 5 custom pages apps tracked here. DECO Product Labels & Badges crossed the same milestone in 89 months, 71 months behind.

3 apps on this chart haven't yet crossed 1,000 reviews: Hoppy Trust Badges & Icons at 855, Easify Box Bundle Builder BYOB at 271, Accentuate Custom Fields (ACF) at 156 cumulative reviews. Hoppy Trust Badges & Icons is closest to the milestone — its current count puts it roughly 86% of the way to 1,000.

The 71-month gap between EComposer Landing Page Builder's and DECO Product Labels & Badges's time-to-1,000 highlights how unevenly product-market fit landed across this custom pages set — the leader found its merchant audience early, while late-rampers took multiple years to reach the same review depth. For merchants comparing these apps today, slower-ramping apps may have closed the functionality gap but still operate on smaller review bases.