Custom Messages Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom messages Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Messages Shopify Apps — Full Market Share Table
All tracked custom messages Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  SMART Shipping Rates & Rules | 32.95% | 1.65 | Declining |
| 2 |  COD King‑Part COD & OTP Verify | 28.34% | 18.69 | Climbing |
| 3 |  EasySell COD Form & Upsells | 12.92% | 13.64 | Declining |
| 4 |  Releasit COD Form & Upsells | 10.65% | 5.33 | Climbing |
| 5 |  Estimated Delivery Date ‑ ETA | 8.08% | 8.03 | Declining |
| 6 |  WhatsApp | 2.33% | 1.72 | Climbing |
| 7 |  Blockify Checkout Customizer | 1.91% | 1.55 | Declining |
| 8 |  Kedra Checkout Rules & Upsells | 1.00% | 0.61 | Climbing |
| 9 |  Zapiet ‑ Pickup + Delivery | 0.44% | 0.05 | Climbing |
| 10 |  Globe Pickup Points & Shipping | 0.42% | 0.37 | Climbing |
Showing 1-10 out of 23
Key Insights:
- SMART Shipping Rates & Rules holds 32.9% share of custom messages app installs — 4.6pp ahead of COD King‑Part COD & OTP Verify (28.3%).
- Top 3 apps (SMART Shipping Rates & Rules, COD King‑Part COD & OTP Verify, EasySell COD Form & Upsells) account for 74.2% of all custom messages install share — a concentrated market.
- COD King‑Part COD & OTP Verify is gaining share fastest this month (+18.69pp) — the largest single gainer among the top custom messages apps by share.
- EasySell COD Form & Upsells is losing share fastest (-13.64pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Messages Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom messages Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| COD King‑Part COD & OTP Verify | — | 57.2% | 9.6%47.6 | 28.2%18.61 | 45.0%16.82 | 43.1%1.91 |
| EasySell COD Form & Upsells | — | 10.3% | 26.5%16.19 | 13.0%13.49 | 31.9%18.89 | 34.1%2.15 |
| SMART Shipping Rates & Rules | — | 13.0% | 34.8%21.76 | 33.0%1.77 | 10.3%22.71 | 10.4%0.09 |
 Melon Minimum Order Quantity | — | 0.3% | 0.3%0.03 | 0.3%0.01 | 8.0%7.62 | 5.2%2.71 |
| Blockify Checkout Customizer | — | 3.0% | 3.5%0.5 | 1.9%1.53 | 1.6%0.31 | 2.2%0.57 |
Key Insights:
- COD King‑Part COD & OTP Verify's share contracted from 57.2% → 43.1% over the charted period.
- Of the top 5 tracked custom messages apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Custom Messages Shopify Apps by Country
Per-country market share rankings for custom messages Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |  | |
| 3 | | | | | |
| 4 | | | | ||
| 5 | | | | | |
Key Insights:
- SMART Shipping Rates & Rules leads custom messages apps in 2 of 4 tracked markets (United States, United Kingdom).
- SMART Shipping Rates & Rules leads worldwide, but 2 of 4 tracked markets crown a different leader — COD King‑Part COD & OTP Verify in India, Melon Minimum Order Quantity in China.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Custom Messages
- COD King‑Part COD & OTP Verify — Leads custom messages apps with 43.1% install share, rated 4.9★ — gaining share this month.
- EasySell COD Form & Upsells — Holds 34.1% of custom messages app install share, rated 4.9★ — gaining share this month.
- SMART Shipping Rates & Rules — Holds 10.4% of custom messages app install share, rated 5.0★ — losing share this month.
- Blockify Checkout Customizer — Holds 2.2% of custom messages app install share, rated 4.9★ — gaining share this month.
- Melon Minimum Order Quantity — Holds 5.2% of custom messages app install share, rated 5.0★ — gaining share this month.
Custom Messages Shopify Apps — Frequently Asked Questions
1. Which custom messages app has the highest market share on Shopify?
SMART Shipping Rates & Rules dominates the custom messages category on Shopify with 32.9% of installs — 4.6pp ahead of COD King‑Part COD & OTP Verify. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom messages Shopify apps?
For custom messages (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom messages apps are gaining market share on Shopify?
COD King‑Part COD & OTP Verify is gaining custom messages app market share fastest this month, up +18.69pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom messages apps are losing market share on Shopify?
EasySell COD Form & Upsells has lost the most market share this month among custom messages apps (-13.64pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom messages Shopify app installs?
India drives the largest share of custom messages app installs at 44.4%, followed by Morocco at 6.7% and United States at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many custom messages apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom messages apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
