(Updated September 2026) Track the top custom labels Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top 10 custom labels Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
1 1 | 40.41% 20.69 | 1,106 17 | |
2 1 | 17.97% 9.45 | 564 13 | |
3 | 11.19% 2.33 | 605 20 | |
4 1 | 7.80% 2.56 | 283 12 | |
5 1 | 5.64% 3.20 | 1,003 7 | |
6 2 | 15.68% 19.93 | 4,915 88 | |
7 1 | 0.35% 0.17 | 37 1 | |
8 1 | 0.18% 0.15 | 115 0 | |
9 | 0.60% 0.60 | 1,415 10 | |
10 1 | 0.01% 0.02 | 339 0 |
Key Insights:
Monthly ranking and market share trends for the top 5 custom labels Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| — | #1 | #1 | #21 | #2 | #11 | |
| — | #8 | #102 | #46 | #13 | #21 | |
| — | #3 | #3 | #63 | #33 | #3 | |
| — | #5 | #41 | #51 | #5 | #41 | |
| — | #4 | #51 | #32 | #63 | #51 |
Key Insights:
Top 5 countries driving installs for custom labels Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
20.0% | 3.44 | |
10.0% | 2.01 | |
8.5% | 1.15 | |
7.2% | 2.49 | |
5.7% | 0.16 |
Key Insights:
Race-style view of how the top 5 custom labels Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
68 | 895 | |
69 | 979 | |
Not yet reached | 570 | |
Not yet reached | 497 | |
Not yet reached | 257 |
Key Insights:
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Multifeed Google Shopping Feed dominates custom labels with 40.4% market share — a clear category leader Shopify merchants gravitate to first, 22.4pp ahead of EPROLO‑Dropshipping & Branding (18.0%). Mulwi | 200+ Shopping Feeds sits at #3 with 11.2% share, rounding out the top tier. The top 3 apps together control 69.6% of custom labels installs — a clear leadership tier with a meaningful long tail behind them. Multifeed Google Shopping Feed is the standout mover this month, climbing 1 position — a momentum signal worth tracking.
Multifeed Google Shopping Feed's 40.4% lead has held stably this month, with the top 3 apps capturing 69.6% of all custom labels installs. EPROLO‑Dropshipping & Branding (18.0%) is the natural alternative when store fit or pricing rules out Multifeed Google Shopping Feed.
Multifeed Google Shopping Feed held #1 steadily from May 2026 to Sep 2026 — an entrenched leader in custom labels that challengers haven't displaced. Across the top 5 plotted custom labels apps, 2 improved their ranking while 1 declined — the category is moving upward overall. Multifeed Google Shopping Feed's share expanded +15.9pp from 24.5% (May 2026) to 40.4% (Sep 2026) — a sustained widening of the gap against other custom labels apps over this window.
Stable rankings across the top 5 plotted custom labels apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.
Omega Facebook Pixel, Meta Ads reached 1,000 reviews in 68 months since launch — the fastest ramp among the top 5 custom labels apps tracked here. Multifeed Google Shopping Feed crossed the same milestone in 69 months, 1 month behind.
3 apps on this chart haven't yet crossed 1,000 reviews: Mulwi | 200+ Shopping Feeds at 570, EPROLO‑Dropshipping & Branding at 497, FeedFix | XML Import & Export at 257 cumulative reviews. Mulwi | 200+ Shopping Feeds is closest to the milestone — its current count puts it roughly 57% of the way to 1,000.
Omega Facebook Pixel, Meta Ads and Multifeed Google Shopping Feed reached 1,000 reviews within 1 month of each other — a tight cluster suggesting the top custom labels apps had similarly strong early adoption curves. Merchants picking among these are choosing between apps that all earned merchant trust at a comparable pace.
Multifeed Google Shopping Feed is the leading custom labels app on Shopify, holding 40.4% of category market share with 1,106 reviews — a clear default for most merchants.
Multifeed Google Shopping Feed holds the highest market share among custom labels apps at 40.4% (+20.69pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
ShopDigest tracks 96 custom labels apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
Multifeed Google Shopping Feed has shown the strongest ranking momentum, climbing 1 position over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
United States has the highest concentration of custom labels app installs at 20.0%, followed by United Kingdom at 10.0%. The Geography tab shows the full country-by-country breakdown.
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
Omega Facebook Pixel, Meta Ads hit 1,000 reviews in 68 months since launch — the fastest review ramp among tracked custom labels Shopify apps. See the Review Champions chart above for the full race.
Rankings and trends across every Shopify app, category, and keyword.