Custom Date Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom date Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Date Shopify Apps — Full Market Share Table
All tracked custom date Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Casa Loyalty Points & Rewards | 91.34% | 0.33 | Declining |
| 2 |  Giftnote: Gift Message & Cards | 4.00% | 0.35 | Climbing |
| 3 |  Gift Card Factory | 2.17% | 0.26 | Declining |
| 4 |  Gift Card Hero • All‑in‑one | 1.10% | 0.32 | Climbing |
| 5 |  Vify: Professional Gift Cards | 0.71% | 0.25 | Declining |
| 6 |  Rise Gift Cards & Store Credit | 0.47% | 0.34 | Climbing |
| 7 |  GV: Gift Card & Store Credit | 0.08% | 0.16 | Declining |
| 8 |  99minds Gift Card & Loyalty | 0.06% | 0.00 | Declining |
| 9 |  Givy → Gifting & Gift Cards | 0.04% | 0.02 | Declining |
| 10 |  GiftKart: Cashback Rewards | 0.01% | 0.01 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Casa Loyalty Points & Rewards holds 91.3% share of custom date app installs — 87.3pp ahead of Giftnote: Gift Message & Cards (4.0%).
- Top 3 apps (Casa Loyalty Points & Rewards, Giftnote: Gift Message & Cards, Gift Card Factory) account for 97.5% of all custom date install share — a concentrated market.
- Giftnote: Gift Message & Cards is gaining share fastest this month (+0.35pp) — the largest single gainer among the top custom date apps by share.
- Casa Loyalty Points & Rewards is losing share fastest (-0.33pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Date Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom date Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Casa Loyalty Points & Rewards | — | 91.7% | 91.4%0.22 | 94.1%2.62 | 93.0%1.08 | 93.3%0.28 |
| Gift Card Factory | 38.5% | 2.4%36.06 | 2.1%0.26 | 1.5%0.68 | 2.3%0.86 | 2.6%0.26 |
| Giftnote: Gift Message & Cards | 31.0% | 3.6%27.41 | 4.0%0.34 | 2.5%1.43 | 1.2%1.31 | 1.2%0.02 |
| Gift Card Hero • All‑in‑one | 6.2% | 0.8%5.38 | 1.1%0.32 | 0.7%0.35 | 1.9%1.14 | 1.1%0.79 |
| GV: Gift Card & Store Credit | 0.5% | 0.2%0.22 | 0.1%0.16 | 0.1%0.05 | 0.1%0.02 | 1.1%0.94 |
Key Insights:
- Casa Loyalty Points & Rewards's share expanded from 91.7% → 93.3% over the charted period.
- Of the top 5 tracked custom date apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Custom Date Shopify Apps by Country
Per-country market share rankings for custom date Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | |  |
| 5 | | | | | |
Key Insights:
- Casa Loyalty Points & Rewards leads custom date apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Date
- Casa Loyalty Points & Rewards — Leads custom date apps with 93.3% install share, rated 5.0★ — losing share this month.
- Gift Card Factory — Holds 2.6% of custom date app install share, rated 5.0★ — gaining share this month.
- GV: Gift Card & Store Credit — Holds 1.1% of custom date app install share, rated 4.3★ — gaining share this month.
- Gift Card Hero • All‑in‑one — Holds 1.1% of custom date app install share, rated 4.9★ — gaining share this month.
- Giftnote: Gift Message & Cards — Holds 1.2% of custom date app install share, rated 5.0★ — losing share this month.
Custom Date Shopify Apps — Frequently Asked Questions
1. Which custom date app has the highest market share on Shopify?
Casa Loyalty Points & Rewards dominates the custom date category on Shopify with 91.3% of installs — 87.3pp ahead of Giftnote: Gift Message & Cards. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom date Shopify apps?
For custom date (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom date apps are gaining market share on Shopify?
Giftnote: Gift Message & Cards is gaining custom date app market share fastest this month, up +0.35pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom date apps are losing market share on Shopify?
Casa Loyalty Points & Rewards has lost the most market share this month among custom date apps (-0.33pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom date Shopify app installs?
United States drives the largest share of custom date app installs at 46.2%, followed by United Kingdom at 6.2% and India at 5.5%. Use the country picker on the third card to compare market leaders by country.
6. How many custom date apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom date apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
