Custom Amounts Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom amounts Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Amounts Shopify Apps — Full Market Share Table
All tracked custom amounts Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Casa Loyalty Points & Rewards | 91.45% | 0.94 | Climbing |
| 2 |  Giftnote: Gift Message Engine | 4.00% | 1.65 | Declining |
| 3 |  Gift Card Factory | 2.17% | 2.17 | Climbing |
| 4 |  Gift Card Hero • All‑in‑one | 0.83% | 0.06 | Climbing |
| 5 |  GiftFix | Bulk Gift Cards | 0.63% | 0.75 | Declining |
| 6 |  Vify: Professional Gift Cards | 0.35% | 0.59 | Declining |
| 7 |  Rise Gift Cards & Store Credit | 0.32% | 0.24 | Climbing |
| 8 |  Custlo ‑ Customer accounts app | 0.06% | 0.02 | Climbing |
| 9 |  GV: Gift Cards & Store Credit | 0.06% | 0.18 | Declining |
| 10 |  99minds Gift Card & Loyalty | 0.03% | 0.00 | Declining |
Showing 1-10 out of 25
Key Insights:
- Casa Loyalty Points & Rewards holds 91.4% share of custom amounts app installs — 87.4pp ahead of Giftnote: Gift Message Engine (4.0%).
- Top 3 apps (Casa Loyalty Points & Rewards, Giftnote: Gift Message Engine, Gift Card Factory) account for 97.6% of all custom amounts install share — a concentrated market.
- Gift Card Factory is gaining share fastest this month (+2.17pp) — the largest single gainer among the top custom amounts apps by share.
- Giftnote: Gift Message Engine is losing share fastest (-1.65pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Amounts Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom amounts Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Casa Loyalty Points & Rewards | — | 91.6% | 90.5%1.09 | 91.5%1.04 | 93.9%2.38 | 93.8%0.08 |
| Gift Card Factory | — | — | — | 2.1% | 1.5%0.68 | 1.9%0.49 |
| GiftFix | Bulk Gift Cards | — | 2.0% | 1.4%0.65 | 0.6%0.75 | 0.8%0.14 | 1.2%0.48 |
| Gift Card Hero • All‑in‑one | — | 0.7% | 0.8%0.02 | 0.8%0.06 | 0.4%0.45 | 0.9%0.52 |
| Vify: Professional Gift Cards | — | 1.6% | 1.0%0.62 | 0.3%0.67 | 0.6%0.22 | 0.9%0.3 |
Key Insights:
- Casa Loyalty Points & Rewards's share expanded from 91.6% → 93.8% over the charted period.
- Of the top 5 tracked custom amounts apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Custom Amounts Shopify Apps by Country
Per-country market share rankings for custom amounts Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | |  | |  |
| 4 | | |  | | |
| 5 | | | | | |
Key Insights:
- Casa Loyalty Points & Rewards leads custom amounts apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Amounts
- Casa Loyalty Points & Rewards — Leads custom amounts apps with 93.9% install share, rated 5.0★ — gaining share this month.
- Gift Card Factory — Holds 2.0% of custom amounts app install share, rated 5.0★ — gaining share this month.
- GiftFix | Bulk Gift Cards — Holds 1.2% of custom amounts app install share, rated 5.0★ — gaining share this month.
- Vify: Professional Gift Cards — Holds 0.9% of custom amounts app install share, rated 4.8★ — gaining share this month.
- Gift Card Hero • All‑in‑one — Holds 0.9% of custom amounts app install share, rated 4.9★ — gaining share this month.
Custom Amounts Shopify Apps — Frequently Asked Questions
1. Which custom amounts app has the highest market share on Shopify?
Casa Loyalty Points & Rewards dominates the custom amounts category on Shopify with 91.4% of installs — 87.4pp ahead of Giftnote: Gift Message Engine. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom amounts Shopify apps?
For custom amounts (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom amounts apps are gaining market share on Shopify?
Gift Card Factory is gaining custom amounts app market share fastest this month, up +2.17pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom amounts apps are losing market share on Shopify?
Giftnote: Gift Message Engine has lost the most market share this month among custom amounts apps (-1.65pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom amounts Shopify app installs?
United States drives the largest share of custom amounts app installs at 46.2%, followed by United Kingdom at 6.1% and India at 6.1%. Use the country picker on the third card to compare market leaders by country.
6. How many custom amounts apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom amounts apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
