Cosmetics Shopify Apps – Market Share Breakdown
(Updated October 2026) See which cosmetics Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Cosmetics Shopify Apps — Full Market Share Table
All tracked cosmetics Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Selfnamed: Cosmetics on demand | 79.77% | 4.78 | Climbing |
| 2 |  Blanka Makeup Beauty Cosmetics | 16.45% | 5.00 | Declining |
| 3 |  Jubile:Makeup Beauty Cosmetics | 2.99% | 0.74 | Climbing |
| 4 |  MirrARly Makeup & Cosmetics | 0.37% | 0.23 | Declining |
| 5 |  Dropship Beauty | 0.07% | 0.02 | Declining |
| 6 |  Product Photo Finder | 0.07% | 0.02 | Declining |
| 7 |  SS: Product Expiration Dates | 0.06% | 0.06 | Climbing |
| 8 |  Freshly Batch Inventory | 0.06% | 0.01 | Declining |
| 9 |  OriginDrop: K‑Beauty Dropship | 0.06% | 0.02 | Climbing |
| 10 |  KOREALY‑Dropship Korean Items | 0.02% | 0.10 | Declining |
Showing 1-10 out of 24
Key Insights:
- Selfnamed: Cosmetics on demand holds 79.8% share of cosmetics app installs — 63.3pp ahead of Blanka Makeup Beauty Cosmetics (16.5%).
- Top 3 apps (Selfnamed: Cosmetics on demand, Blanka Makeup Beauty Cosmetics, Jubile:Makeup Beauty Cosmetics) account for 99.2% of all cosmetics install share — a concentrated market.
- Selfnamed: Cosmetics on demand is gaining share fastest this month (+4.78pp) — the largest single gainer among the top cosmetics apps by share.
- Blanka Makeup Beauty Cosmetics is losing share fastest (-5.00pp) — could indicate a churning user base or a stronger challenger gaining ground.
Cosmetics Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 cosmetics Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Selfnamed: Cosmetics on demand | 52.2%0.64 | 37.9%14.29 | 48.8%10.87 | 72.2%23.38 | 80.8%8.63 | 79.8%1.04 |
| Blanka Makeup Beauty Cosmetics | 43.2%0.13 | 58.4%15.2 | 46.7%11.66 | 23.8%22.88 | 15.8%8.05 | 16.4%0.68 |
| Jubile:Makeup Beauty Cosmetics | 1.3%0.15 | 1.6%0.3 | 2.8%1.21 | 2.9%0.09 | 2.6%0.28 | 3.0%0.38 |
| MirrARly Makeup & Cosmetics | 1.7%0.04 | 1.1%0.67 | 0.7%0.36 | 0.3%0.43 | 0.4%0.12 | 0.4%0.02 |
| Dropship Beauty | — | — | 0.1% | 0.1%0.05 | 0.1%0.03 | 0.1%0.01 |
Key Insights:
- Selfnamed: Cosmetics on demand's share expanded from 18.2% → 79.8% over the charted period.
- Of the top 5 tracked cosmetics apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Cosmetics Shopify Apps by Country
Per-country market share rankings for cosmetics Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | |  | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Selfnamed: Cosmetics on demand leads cosmetics apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Cosmetics
- Selfnamed: Cosmetics on demand — Leads cosmetics apps with 79.8% install share, rated 4.3★ — gaining share this month.
- Blanka Makeup Beauty Cosmetics — Holds 16.5% of cosmetics app install share, rated 4.7★ — losing share this month.
- viaGlamour Cosmetics Lab — Holds 0 of cosmetics app install share, rated 4.8★.
- Jubile:Makeup Beauty Cosmetics — Holds 3.0% of cosmetics app install share, rated 3.4★ — gaining share this month.
- MirrARly Makeup & Cosmetics — Holds 0.4% of cosmetics app install share, rated 5.0★ — losing share this month.
Cosmetics Shopify Apps — Frequently Asked Questions
1. Which cosmetics app has the highest market share on Shopify?
Selfnamed: Cosmetics on demand dominates the cosmetics category on Shopify with 79.8% of installs — 63.3pp ahead of Blanka Makeup Beauty Cosmetics. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for cosmetics Shopify apps?
For cosmetics (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which cosmetics apps are gaining market share on Shopify?
Selfnamed: Cosmetics on demand is gaining cosmetics app market share fastest this month, up +4.78pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which cosmetics apps are losing market share on Shopify?
Blanka Makeup Beauty Cosmetics has lost the most market share this month among cosmetics apps (-5.00pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most cosmetics Shopify app installs?
United States drives the largest share of cosmetics app installs at 36.3%, followed by United Kingdom at 12.5% and Germany at 7.5%. Use the country picker on the third card to compare market leaders by country.
6. How many cosmetics apps does ShopDigest track on Shopify?
ShopDigest tracks 96 cosmetics apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
