Buy One Get One Shopify Apps – Market Share Breakdown
(Updated September 2026) See which buy one get one Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Buy One Get One Shopify Apps — Full Market Share Table
All tracked buy one get one Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  BOGOS: Free Gift Bundle Upsell | 62.95% | 5.16 | Climbing |
| 2 |  AOV.ai Free Gifts BOGO Offer | 23.60% | 2.26 | Climbing |
| 3 |  Rapi Bundles & Upsell app | 5.69% | 6.89 | Declining |
| 4 |  BundleSuite Bundle Builder | 4.43% | 0.38 | Declining |
| 5 |  MBC Mix and Match Bundles App | 1.81% | 0.11 | Declining |
| 6 |  TL: Free Gifts BOGO & Upsell | 0.53% | 0.10 | Climbing |
| 7 |  AppHero: Free Gifts BOGO Offer | 0.33% | 0.14 | Declining |
| 8 |  Kefi Product Bundle Builder | 0.17% | 0.07 | Declining |
| 9 |  BOGO+ Free Gift & Buy X Get Y | 0.11% | 0.11 | Climbing |
| 10 |  HA Bundle Upsell, BYOB, BOGO | 0.10% | 0.01 | Climbing |
Showing 1-10 out of 22
Key Insights:
- BOGOS: Free Gift Bundle Upsell holds 63.0% share of buy one get one app installs — 39.4pp ahead of AOV.ai Free Gifts BOGO Offer (23.6%).
- Top 3 apps (BOGOS: Free Gift Bundle Upsell, AOV.ai Free Gifts BOGO Offer, Rapi Bundles & Upsell app) account for 92.2% of all buy one get one install share — a concentrated market.
- BOGOS: Free Gift Bundle Upsell is gaining share fastest this month (+5.16pp) — the largest single gainer among the top buy one get one apps by share.
- Rapi Bundles & Upsell app is losing share fastest (-6.89pp) — could indicate a churning user base or a stronger challenger gaining ground.
Buy One Get One Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 buy one get one Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| BOGOS: Free Gift Bundle Upsell | 69.8%1.24 | 75.4%5.65 | 57.9%17.53 | 63.2%5.29 | 76.3%13.08 | 86.6%10.32 |
| Rapi Bundles & Upsell app | 17.6%3.09 | 14.5%3.15 | 12.7%1.82 | 5.7%6.94 | 7.4%1.71 | 4.7%2.68 |
| BundleSuite Bundle Builder | 1.9%3.06 | 4.3%2.33 | 4.8%0.55 | 4.3%0.47 | 4.8%0.45 | 3.1%1.66 |
| TL: Free Gifts BOGO & Upsell | 1.4%0.92 | 0.4%0.99 | 0.4%0.03 | 0.6%0.13 | 3.3%2.69 | 2.5%0.75 |
| MBC Mix and Match Bundles App | 6.5%0.16 | 2.3%4.16 | 1.9%0.42 | 1.9%0.07 | 5.7%3.84 | 1.9%3.83 |
Key Insights:
- BOGOS: Free Gift Bundle Upsell's share expanded from 15.9% → 86.6% over the charted period.
- Of the top 5 tracked buy one get one apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Buy One Get One Shopify Apps by Country
Per-country market share rankings for buy one get one Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- BOGOS: Free Gift Bundle Upsell leads buy one get one apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- BOGOS: Free Gift Bundle Upsell leads worldwide, but India bucks the trend — AOV.ai Free Gifts BOGO Offer leads there.
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Top 5 Apps in Buy One Get One
- BOGOS: Free Gift Bundle Upsell — Leads buy one get one apps with 86.6% install share, rated 5.0★ — gaining share this month.
- MBC Mix and Match Bundles App — Holds 1.9% of buy one get one app install share, rated 4.9★ — losing share this month.
- BOGO+ Free Gift & Buy X Get Y — Holds 0.2% of buy one get one app install share, rated 4.8★.
- TL: Free Gifts BOGO & Upsell — Holds 2.5% of buy one get one app install share, rated 4.9★ — losing share this month.
- BundleSuite Bundle Builder — Holds 3.1% of buy one get one app install share, rated 5.0★ — gaining share this month.
Buy One Get One Shopify Apps — Frequently Asked Questions
1. Which buy one get one app has the highest market share on Shopify?
BOGOS: Free Gift Bundle Upsell dominates the buy one get one category on Shopify with 63.0% of installs — 39.4pp ahead of AOV.ai Free Gifts BOGO Offer. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for buy one get one Shopify apps?
For buy one get one (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which buy one get one apps are gaining market share on Shopify?
BOGOS: Free Gift Bundle Upsell is gaining buy one get one app market share fastest this month, up +5.16pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which buy one get one apps are losing market share on Shopify?
Rapi Bundles & Upsell app has lost the most market share this month among buy one get one apps (-6.89pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most buy one get one Shopify app installs?
United States drives the largest share of buy one get one app installs at 23.0%, followed by Australia at 11.3% and United Kingdom at 9.7%. Use the country picker on the third card to compare market leaders by country.
6. How many buy one get one apps does ShopDigest track on Shopify?
ShopDigest tracks 96 buy one get one apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
