Buy 1 Get 1 Shopify Apps – Market Share Breakdown
(Updated September 2026) See which buy 1 get 1 Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Buy 1 Get 1 Shopify Apps — Full Market Share Table
All tracked buy 1 get 1 Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Dealeasy: Volume Discounts App | 59.26% | 11.55 | Climbing |
| 2 |  SEOLab: All in #1 SEO — AI SEO | 10.94% | 2.18 | Climbing |
| 3 |  Monk Free Gift BOGO & Upsell | 7.62% | 0.19 | Declining |
| 4 |  MBC Mix and Match Bundles App | 7.23% | 4.48 | Declining |
| 5 |  EG Auto Add to Cart Free Gift | 6.00% | 8.87 | Declining |
| 6 |  AOV.ai Free Gifts BOGO Offer | 4.94% | 1.57 | Declining |
| 7 |  Faire: Buy Wholesale | 1.36% | 0.25 | Climbing |
| 8 |  BOGO+ Free Gift & Buy X Get Y | 1.35% | 1.11 | Climbing |
| 9 |  Free Gift Box+Buy 1 Get 1+BOGO | 0.77% | 0.15 | Climbing |
| 10 |  PX schedule sale, Discount app | 0.17% | 0.17 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Dealeasy: Volume Discounts App holds 59.3% share of buy 1 get 1 app installs — 48.3pp ahead of SEOLab: All in #1 SEO — AI SEO (10.9%).
- Top 3 apps (Dealeasy: Volume Discounts App, SEOLab: All in #1 SEO — AI SEO, Monk Free Gift BOGO & Upsell) account for 77.8% of all buy 1 get 1 install share — a fragmented market.
- Dealeasy: Volume Discounts App is gaining share fastest this month (+11.55pp) — the largest single gainer among the top buy 1 get 1 apps by share.
- EG Auto Add to Cart Free Gift is losing share fastest (-8.87pp) — could indicate a churning user base or a stronger challenger gaining ground.
Buy 1 Get 1 Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 buy 1 get 1 Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| SEOLab: All in #1 SEO — AI SEO | — | — | 8.8% | 10.8%2.01 | 24.4%13.6 | 43.1%18.68 |
| Dealeasy: Volume Discounts App | — | — | 47.5% | 59.3%11.76 | 50.4%8.93 | 38.2%12.13 |
| EG Auto Add to Cart Free Gift | — | — | 14.9% | 6.0%8.88 | 7.8%1.72 | 11.2%3.44 |
| MBC Mix and Match Bundles App | — | — | 11.8% | 7.3%4.41 | 5.8%1.57 | 3.8%1.93 |
| Faire: Buy Wholesale | — | — | 1.1% | 1.4%0.23 | 1.5%0.19 | 1.1%0.43 |
Key Insights:
- SEOLab: All in #1 SEO — AI SEO's share expanded from 8.8% → 43.1% over the charted period.
- Of the top 5 tracked buy 1 get 1 apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Buy 1 Get 1 Shopify Apps by Country
Per-country market share rankings for buy 1 get 1 Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Dealeasy: Volume Discounts App leads buy 1 get 1 apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Dealeasy: Volume Discounts App leads worldwide, but China bucks the trend — SEOLab: All in #1 SEO — AI SEO leads there.
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Top 5 Apps in Buy 1 Get 1
- Free Gift Box+Buy 1 Get 1+BOGO — Leads buy 1 get 1 apps with 0.5% install share, rated 4.7★ — losing share this month.
- Dealeasy: Volume Discounts App — Holds 38.2% of buy 1 get 1 app install share, rated 4.9★ — losing share this month.
- BOGO+ Free Gift & Buy X Get Y — Holds 1.1% of buy 1 get 1 app install share, rated 4.8★ — losing share this month.
- MBC Mix and Match Bundles App — Holds 3.8% of buy 1 get 1 app install share, rated 4.9★ — losing share this month.
- EG Auto Add to Cart Free Gift — Holds 11.2% of buy 1 get 1 app install share, rated 5.0★ — gaining share this month.
Buy 1 Get 1 Shopify Apps — Frequently Asked Questions
1. Which buy 1 get 1 app has the highest market share on Shopify?
Dealeasy: Volume Discounts App ranks #1 by share among buy 1 get 1 apps at 59.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for buy 1 get 1 Shopify apps?
For buy 1 get 1 (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which buy 1 get 1 apps are gaining market share on Shopify?
Dealeasy: Volume Discounts App is gaining buy 1 get 1 app market share fastest this month, up +11.55pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which buy 1 get 1 apps are losing market share on Shopify?
EG Auto Add to Cart Free Gift has lost the most market share this month among buy 1 get 1 apps (-8.87pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most buy 1 get 1 Shopify app installs?
United States drives the largest share of buy 1 get 1 app installs at 32.5%, followed by United Kingdom at 9.1% and Australia at 7.9%. Use the country picker on the third card to compare market leaders by country.
6. How many buy 1 get 1 apps does ShopDigest track on Shopify?
ShopDigest tracks 96 buy 1 get 1 apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share buy 1 get 1 app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under buy 1 get 1 (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For buy 1 get 1, Dealeasy: Volume Discounts App leads on share; see the rankings tab for who currently holds #1 position.
