Buy 1 Get 1 Free Shopify Apps – Market Share Breakdown
(Updated October 2026) See which buy 1 get 1 free Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Buy 1 Get 1 Free Shopify Apps — Full Market Share Table
All tracked buy 1 get 1 free Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  SEOLab: All in #1 SEO — AI SEO | 75.38% | 4.98 | Climbing |
| 2 |  MBC Mix and Match Bundles App | 9.34% | 4.10 | Declining |
| 3 |  Monk Free Gift with Purchase | 7.22% | 1.41 | Declining |
| 4 |  AOV.ai Free Gifts BOGO Offer | 6.38% | 3.77 | Climbing |
| 5 |  Faire: Buy Wholesale | 0.53% | 0.03 | Declining |
| 6 |  BOGOS: Free Gift Bundle Upsell | 0.52% | 0.77 | Declining |
| 7 |  Kite Discount, Free Gift, BOGO | 0.39% | 0.04 | Declining |
| 8 |  Free Gift Box+Buy 1 Get 1+BOGO | 0.07% | 0.02 | Climbing |
| 9 |  GST Pro: GST Invoice India | 0.03% | 0.00 | Declining |
| 10 |  BOT: Buy X Get Y, Free Gifts | 0.03% | 0.01 | Declining |
Showing 1-10 out of 24
Key Insights:
- SEOLab: All in #1 SEO — AI SEO holds 75.4% share of buy 1 get 1 free app installs — 66.0pp ahead of MBC Mix and Match Bundles App (9.3%).
- Top 3 apps (SEOLab: All in #1 SEO — AI SEO, MBC Mix and Match Bundles App, Monk Free Gift with Purchase) account for 91.9% of all buy 1 get 1 free install share — a fragmented market.
- SEOLab: All in #1 SEO — AI SEO is gaining share fastest this month (+4.98pp) — the largest single gainer among the top buy 1 get 1 free apps by share.
- MBC Mix and Match Bundles App is losing share fastest (-4.10pp) — could indicate a churning user base or a stronger challenger gaining ground.
Buy 1 Get 1 Free Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 buy 1 get 1 free Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| SEOLab: All in #1 SEO — AI SEO | 76.2%0.56 | 70.3%5.87 | 75.1%4.76 | 74.6%0.51 | 90.6%16.01 | 90.9%0.3 |
| MBC Mix and Match Bundles App | 13.7%8.37 | 13.4%0.27 | 9.6%3.85 | 11.8%2.21 | 6.3%5.46 | 6.0%0.35 |
| Faire: Buy Wholesale | 0.5%0.15 | 0.6%0.05 | 0.5%0.03 | 2.0%1.48 | 1.7%0.31 | 1.7%0.04 |
| BOGOS: Free Gift Bundle Upsell | 0.6%0.13 | 1.3%0.69 | 0.5%0.77 | 0.5% | 0.8%0.28 | 0.8%0.01 |
 Free Gift & Free Shipping Bar | — | — | — | — | 0.2% | 0.2%0.01 |
Key Insights:
- SEOLab: All in #1 SEO — AI SEO's share expanded from 60.3% → 90.9% over the charted period.
- Of the top 5 tracked buy 1 get 1 free apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Buy 1 Get 1 Free Shopify Apps by Country
Per-country market share rankings for buy 1 get 1 free Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | |  | | |
| 5 | | | | | |
Key Insights:
- SEOLab: All in #1 SEO — AI SEO leads buy 1 get 1 free apps in all 4 tracked markets — United States, India, China, United Kingdom.
⚠️ Data issue or feedback?
Reach out to us at [email protected].
Top 5 Apps in Buy 1 Get 1 Free
- MBC Mix and Match Bundles App — Leads buy 1 get 1 free apps with 6.0% install share, rated 4.9★ — losing share this month.
- Free Gift Box+Buy 1 Get 1+BOGO — Holds 0.1% of buy 1 get 1 free app install share, rated 4.7★ — losing share this month.
- SEOLab: All in #1 SEO — AI SEO — Holds 90.9% of buy 1 get 1 free app install share, rated 4.9★ — gaining share this month.
- BOGO+ Free Gift & Buy X Get Y — Holds 0.2% of buy 1 get 1 free app install share, rated 4.7★.
- BOT: Buy X Get Y, Free Gifts — Holds 0.0% of buy 1 get 1 free app install share, rated 4.5★ — losing share this month.
Buy 1 Get 1 Free Shopify Apps — Frequently Asked Questions
1. Which buy 1 get 1 free app has the highest market share on Shopify?
SEOLab: All in #1 SEO — AI SEO ranks #1 by share among buy 1 get 1 free apps at 75.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for buy 1 get 1 free Shopify apps?
For buy 1 get 1 free (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which buy 1 get 1 free apps are gaining market share on Shopify?
SEOLab: All in #1 SEO — AI SEO is gaining buy 1 get 1 free app market share fastest this month, up +4.98pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which buy 1 get 1 free apps are losing market share on Shopify?
MBC Mix and Match Bundles App has lost the most market share this month among buy 1 get 1 free apps (-4.10pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most buy 1 get 1 free Shopify app installs?
United States drives the largest share of buy 1 get 1 free app installs at 33.0%, followed by United Kingdom at 10.9% and India at 8.4%. Use the country picker on the third card to compare market leaders by country.
6. How many buy 1 get 1 free apps does ShopDigest track on Shopify?
ShopDigest tracks 96 buy 1 get 1 free apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share buy 1 get 1 free app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under buy 1 get 1 free (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For buy 1 get 1 free, SEOLab: All in #1 SEO — AI SEO leads on share; see the rankings tab for who currently holds #1 position.
