Analytics Shopify Apps – Market Share Breakdown
(Updated October 2026) See which analytics Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Analytics Shopify Apps — Full Market Share Table
All tracked analytics Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Microsoft Clarity: AI Insights | 92.40% | 2.22 | Declining |
| 2 |  BR ‑ Better Reports | 2.64% | 2.26 | Climbing |
| 3 |  MIDA Replay, Heatmap & Insight | 1.61% | 1.55 | Climbing |
| 4 |  Propel Replay, Survey, Heatmap | 0.73% | 0.32 | Climbing |
| 5 |  AB : Google Analytics 4 (GA4) | 0.70% | 0.61 | Climbing |
| 6 |  Mipler ‑ Advanced Reports | 0.57% | 0.73 | Declining |
| 7 |  RealtimeStack : Live Analytics | 0.42% | 0.26 | Climbing |
| 8 |  Analyzely ‑ Google Analytics 4 | 0.34% | 0.03 | Declining |
| 9 |  TP: True Profit Analytics | 0.32% | 2.14 | Declining |
| 10 |  Lifetimely Profit Analytics | 0.07% | 0.03 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Microsoft Clarity: AI Insights holds 92.4% share of analytics app installs — 89.8pp ahead of BR ‑ Better Reports (2.6%).
- Top 3 apps (Microsoft Clarity: AI Insights, BR ‑ Better Reports, MIDA Replay, Heatmap & Insight) account for 96.7% of all analytics install share — a fragmented market.
- BR ‑ Better Reports is gaining share fastest this month (+2.26pp) — the largest single gainer among the top analytics apps by share.
- Microsoft Clarity: AI Insights is losing share fastest (-2.22pp) — could indicate a churning user base or a stronger challenger gaining ground.
Analytics Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 analytics Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Microsoft Clarity: AI Insights | 87.6%4.73 | 94.6%6.98 | 92.5%2.15 | 87.4%5.04 | 84.1%3.29 | 86.7%2.55 |
| BR ‑ Better Reports | 0.4%0.01 | 0.4%0.05 | 2.6%2.26 | 3.8%1.12 | 3.2%0.54 | 3.2%0.01 |
| MIDA Replay, Heatmap & Insight | 1.2%0.66 | 0.1%1.11 | 1.6%1.53 | 5.0%3.44 | 5.8%0.75 | 3.0%2.81 |
 Cartlytics ‑ Cart Analytics | 0.0% | 0.0%0.01 | 0.1%0.03 | 0.2%0.12 | 2.1%1.92 | 2.1%0.05 |
| AB : Google Analytics 4 (GA4) | — | 0.1% | 0.7%0.58 | 0.6%0.08 | 1.1%0.47 | 1.3%0.21 |
Key Insights:
- Microsoft Clarity: AI Insights's share expanded from 0.8% → 86.7% over the charted period.
- Of the top 5 tracked analytics apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Analytics Shopify Apps by Country
Per-country market share rankings for analytics Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | |  | |
Key Insights:
- Microsoft Clarity: AI Insights leads analytics apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Analytics
- AB : Google Analytics 4 (GA4) — Leads analytics apps with 1.3% install share, rated 4.8★ — gaining share this month.
- Cartlytics ‑ Cart Analytics — Holds 2.1% of analytics app install share, rated 4.9★ — gaining share this month.
- Microsoft Clarity: AI Insights — Holds 86.7% of analytics app install share, rated 4.6★ — losing share this month.
- BR ‑ Better Reports — Holds 3.2% of analytics app install share, rated 5.0★ — losing share this month.
- Juicy Profit Analytics — Holds 1.1% of analytics app install share, rated 4.9★ — gaining share this month.
Analytics Shopify Apps — Frequently Asked Questions
1. Which analytics app has the highest market share on Shopify?
Microsoft Clarity: AI Insights ranks #1 by share among analytics apps at 92.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for analytics Shopify apps?
For analytics (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which analytics apps are gaining market share on Shopify?
BR ‑ Better Reports is gaining analytics app market share fastest this month, up +2.26pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which analytics apps are losing market share on Shopify?
Microsoft Clarity: AI Insights has lost the most market share this month among analytics apps (-2.22pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most analytics Shopify app installs?
United States drives the largest share of analytics app installs at 24.6%, followed by India at 8.6% and United Kingdom at 7.0%. Use the country picker on the third card to compare market leaders by country.
6. How many analytics apps does ShopDigest track on Shopify?
ShopDigest tracks 96 analytics apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share analytics app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under analytics (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For analytics, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.
