Afterpay Shopify Apps – Geographic Distribution
(Updated September 2026) Discover where afterpay Shopify apps are most popular and how country-level adoption has shifted over time. This keyword page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
Afterpay Shopify Apps — Country-Level Market Share
All countries ranked by current install share of afterpay Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  India | 27.23% | 0.74 |
| 2 |  Brazil | 18.43% | 2.26 |
| 3 |  United States | 13.98% | 0.57 |
| 4 |  Australia | 10.76% | 2.92 |
| 5 |  Canada | 4.53% | 2.84 |
| 6 |  Argentina | 3.45% | 1.52 |
| 7 |  New Zealand | 3.39% | 0.23 |
| 8 |  Italy | 2.63% | 1.03 |
| 9 |  Colombia | 2.30% | 0.89 |
| 10 |  Germany | 1.90% | 0.11 |
Showing 1-10 out of 52
Key Insights:
- Brazil drives 22.2% of afterpay Shopify app installs — the largest single market for the category.
- Top 3 markets (Brazil, United States, Australia) cover 53.8% of all tracked afterpay installs — globally distributed demand.
- United States is the fastest-growing market this month (+5.9pp) — emerging demand worth watching.
- India's share of afterpay app reviews has slipped the most this month (-23.0pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Afterpay Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving afterpay Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Brazil | 20.8%2.09 | 19.0%1.84 | 16.4%2.57 | 18.2%1.78 | 24.5%6.28 | 22.2%2.25 |
| United States | 12.7%1.64 | 15.6%2.93 | 13.2%2.41 | 11.9%1.23 | 19.9%7.93 | 19.6%0.26 |
| Australia | 9.5%0.95 | 8.8%0.67 | 8.0%0.83 | 10.6%2.62 | 10.7%0.16 | 11.1%0.4 |
| Canada | 0.9%0.3 | 1.8%0.81 | 1.7%0.06 | 4.5%2.76 | 6.4%1.97 | 6.7%0.25 |
| India | 18.3%2.84 | 17.5%0.78 | 25.3%7.74 | 23.4%1.87 | 2.6%20.78 | 5.9%3.3 |
Key Insights:
- Brazil's share of afterpay app installs expanded from 0 → 22.2% over the charted period.
- Top 5 markets plotted: Brazil, United States, Australia, Canada, India.
- Afterpay app demand is globally distributed — adoption is spread across multiple markets without one dominant region, suggesting region-agnostic design wins here.
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Geographic Distribution of Afterpay Shopify App Installs
Brazil is the largest single market for afterpay Shopify apps at just 22.2% — but no country dominates, meaning afterpay apps serve a globally distributed merchant base. United States (19.6%) and Australia (12.0%) round out the top 3, together accounting for 53.8% of all afterpay app installs. Canada (6.7%) and India (5.9%) fill out the top 5, giving a combined view of where afterpay app demand actually concentrates. United States is the fastest-growing market this month (+5.9pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, India has lost the most share this month (-23.0pp).
Brazil's 22.2% as the largest single market still leaves the rest spread thinly across many countries — the strongest afterpay apps in this kind of distribution are typically region-agnostic by design, with translation, currency, and tax handling that works regardless of merchant location.
Geographic Trends for Afterpay Shopify Apps Over Time
Brazil's share of afterpay Shopify app installs grew from 0 (Nov 2024) to 22.2% (Sep 2026) — a +22.2pp tightening of geographic concentration toward this market. The top 5 plotted markets — Brazil, United States, Australia, Canada, India — show which regions consistently drive afterpay app demand over time.
With demand for afterpay apps spread across 5+ markets, the trend chart's value is in spotting quietly accelerating regions — countries with steady upward slopes (even at small absolute share) are where merchant-side product fit is still being defined.
Top 5 Apps in Afterpay
- Afterpay On‑Site Messaging — Among the most-installed afterpay apps worldwide with 22.7% install share, rated 3.1★.
- Clearpay On‑Site Messaging — Among the most-installed afterpay apps worldwide with 0 install share, rated 2.0★.
- Scala Payment Method Discount — Among the most-installed afterpay apps worldwide with 41.3% install share, rated 5.0★.
- Oak Prepaid Discount — Among the most-installed afterpay apps worldwide with 4.5% install share, rated 4.4★.
- Chargly ‑ Collect POS Fees — Among the most-installed afterpay apps worldwide with 2.0% install share, rated 2.2★.
Afterpay Shopify Apps — Frequently Asked Questions
1. Which countries dominate afterpay Shopify app installs?
afterpay Shopify app installs are globally distributed — Brazil is the largest single market at just 22.2%, with the remaining share spread across many countries. Use the trend chart to see if any region is gaining concentration over time.
2. Where are afterpay Shopify apps most popular?
afterpay apps are most popular in Brazil (22.2% share), United States (19.6%), and Australia (12.0%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for afterpay Shopify apps?
United States is the fastest-growing market for afterpay apps this month, gaining +5.9pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for afterpay Shopify apps?
India has shed the most share this month (-23.0pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for afterpay on Shopify?
For afterpay (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
