Affirm Payments Shopify Apps – Analytics & Insights

ETP Sort Hide Payment Methods dominates affirm payments with 77.9% market share — a clear category leader Shopify merchants gravitate to first, 74.5pp ahead of Scala Payment Method Discount (3.5%). HidePay: Hide Payment Methods sits at #3 with 3.1% share, rounding out the top tier. Together, the top 3 apps absorb 84.5% of all affirm payments installs — a highly concentrated landscape with limited room for new entrants. Payment Rules Hide PaymentHero is the standout mover this month, climbing 4 positions — a momentum signal worth tracking.

ETP Sort Hide Payment Methods's 77.9% share looks dominant, but BixGrow Affiliate Marketing slipped 2 positions this month and the rest of the top 5 has reshuffled. Affirm Payments apps are settled at the top and contested below — for merchants whose needs aren't a perfect ETP Sort Hide Payment Methods fit, the #2–#5 apps often surface better niche options.

ETP Sort Hide Payment Methods held #1 steadily from Jun 2026 to Oct 2026 — an entrenched leader in affirm payments that challengers haven't displaced. Across the top 5 plotted affirm payments apps, 3 improved their ranking while 1 declined — the category is moving upward overall. ETP Sort Hide Payment Methods's share expanded +49.5pp from 28.4% (Jun 2026) to 77.9% (Oct 2026) — a sustained widening of the gap against other affirm payments apps over this window.

4 of 5 plotted affirm payments apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States is the largest single market for affirm payments apps at 11.7% — but no country dominates, meaning affirm payments apps serve a globally distributed merchant base. Germany follows at 6.2%, with Netherlands at 5.6%. Together, the top 3 markets account for 23.5% of affirm payments app installs worldwide. India (5.2%) and United Kingdom (4.6%) round out the top 5. Netherlands is the fastest-growing market this month (+2.4pp), pointing to accelerating demand outside the established leaders.

With United States's 11.7% as the largest single market and the rest spread across many countries, the leading affirm payments apps tend to be region-agnostic by design — geography matters less for app choice here than features, pricing, and support quality.

Affiliate Marketing ReferrLy is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 64 months since launch. The remaining 4 affirm payments apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

4 apps on this chart haven't yet crossed 1,000 reviews: ETP Sort Hide Payment Methods at 528, HidePay: Hide Payment Methods at 391, Payfy: Hide Payment Rules at 152, Scala Payment Method Discount at 76 cumulative reviews. ETP Sort Hide Payment Methods is closest to the milestone — its current count puts it roughly 53% of the way to 1,000.

Affiliate Marketing ReferrLy is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the affirm payments category.