Add-Ons Shopify Apps – Market Share Breakdown
(Updated September 2026) See which add-ons Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Add-Ons Shopify Apps — Full Market Share Table
All tracked add-ons Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essent Cart Drawer Cart Upsell | 62.96% | 40.57 | Climbing |
| 2 |  OPTIS Product Options, Variant | 19.29% | 19.59 | Declining |
| 3 |  EG Auto Add to Cart Free Gift | 10.19% | 5.71 | Climbing |
| 4 |  Aris Product Options, Variants | 3.35% | 24.65 | Declining |
| 5 |  Infinite Options: Product opt | 2.63% | 0.86 | Declining |
| 6 |  Square: Sticky Add to Cart Bar | 0.57% | 0.47 | Climbing |
| 7 |  Essential Upsell & Cross Sell | 0.34% | 0.08 | Declining |
| 8 |  EA • Sticky Add to Cart Drawer | 0.32% | 1.47 | Declining |
| 9 |  Ymq Product Options, Variants | 0.08% | 0.01 | Climbing |
| 10 |  Mix and Match Bundle Builder | 0.06% | 0.04 | Declining |
Showing 1-10 out of 23
Key Insights:
- Essent Cart Drawer Cart Upsell holds 63.0% share of add-ons app installs — 43.7pp ahead of OPTIS Product Options, Variant (19.3%).
- Top 3 apps (Essent Cart Drawer Cart Upsell, OPTIS Product Options, Variant, EG Auto Add to Cart Free Gift) account for 92.4% of all add-ons install share — a fragmented market.
- Essent Cart Drawer Cart Upsell is gaining share fastest this month (+40.57pp) — the largest single gainer among the top add-ons apps by share.
- Aris Product Options, Variants is losing share fastest (-24.65pp) — could indicate a churning user base or a stronger challenger gaining ground.
Add-Ons Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 add-ons Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
 Upsell & Cross Sell — Selleasy | — | — | — | — | — | 42.4% |
 Easify Custom Product Options | — | 31.0% | 31.0% | 31.0% | 0.5%30.59 | 22.1%21.62 |
 Kaching Bundles App & Upsells | — | — | — | — | — | 18.0% |
| Essential Upsell & Cross Sell | — | — | 0.4% | 0.3%0.09 | 0.3%0.05 | 10.9%10.61 |
 Aco ‑ Product Options & Addons | — | 0.0% | 0.0%0.02 | 0.0% | 0.1%0.09 | 1.3%1.2 |
Key Insights:
- Upsell & Cross Sell — Selleasy's share held steady from 42.4% → 42.4% over the charted period.
- Of the top 5 tracked add-ons apps, 2 grew share and 1 lost share — share is stable across the top tier.
Top Add-Ons Shopify Apps by Country
Per-country market share rankings for add-ons Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Essent Cart Drawer Cart Upsell leads add-ons apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Essent Cart Drawer Cart Upsell leads worldwide, but China bucks the trend — OPTIS Product Options, Variant leads there.
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Top 5 Apps in Add-Ons
- Aco ‑ Product Options & Addons — Leads add-ons apps with 1.3% install share, rated 5.0★ — gaining share this month.
- Upsell & Cross Sell — Selleasy — Holds 42.4% of add-ons app install share, rated 4.9★ — gaining share this month.
- EPA‑ Easy Product Addons — Holds 0.7% of add-ons app install share, rated 5.0★ — gaining share this month.
- Easify Custom Product Options — Holds 22.1% of add-ons app install share, rated 4.9★ — gaining share this month.
- Essential Upsell & Cross Sell — Holds 10.9% of add-ons app install share, rated 5.0★ — gaining share this month.
Add-Ons Shopify Apps — Frequently Asked Questions
1. Which add-ons app has the highest market share on Shopify?
Essent Cart Drawer Cart Upsell ranks #1 by share among add-ons apps at 63.0%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for add-ons Shopify apps?
For add-ons (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which add-ons apps are gaining market share on Shopify?
Essent Cart Drawer Cart Upsell is gaining add-ons app market share fastest this month, up +40.57pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which add-ons apps are losing market share on Shopify?
Aris Product Options, Variants has lost the most market share this month among add-ons apps (-24.65pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most add-ons Shopify app installs?
United States drives the largest share of add-ons app installs at 29.1%, followed by United Kingdom at 10.0% and Australia at 7.3%. Use the country picker on the third card to compare market leaders by country.
6. How many add-ons apps does ShopDigest track on Shopify?
ShopDigest tracks 96 add-ons apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share add-ons app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under add-ons (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For add-ons, Essent Cart Drawer Cart Upsell leads on share; see the rankings tab for who currently holds #1 position.
