Add-Ons Shopify Apps – Market Share Breakdown
(Updated October 2026) See which add-ons Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Add-Ons Shopify Apps — Full Market Share Table
All tracked add-ons Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Upsell & Cross Sell — Selleasy | 56.30% | 15.08 | Climbing |
| 2 |  Easify Custom Product Options | 22.91% | 5.24 | Climbing |
| 3 |  Essential Upsell & Cross Sell | 7.47% | 7.06 | Declining |
| 4 |  Kaching Bundles App & Upsells | 2.66% | 15.93 | Declining |
| 5 |  Aris Product Options, Variants | 2.57% | 1.48 | Climbing |
| 6 |  Aco ‑ Product Options & Addons | 1.90% | 0.61 | Climbing |
| 7 |  Globo Product Options, Variant | 1.66% | 0.84 | Climbing |
| 8 |  EPA‑ Easy Product Addons | 0.96% | 0.31 | Climbing |
| 9 |  Essent Cart Drawer Cart Upsell | 0.88% | 0.93 | Declining |
| 10 |  Kaching CartDrawer Cart Upsell | 0.75% | 0.56 | Declining |
Showing 1-10 out of 25
Key Insights:
- Upsell & Cross Sell — Selleasy holds 56.3% share of add-ons app installs — 33.4pp ahead of Easify Custom Product Options (22.9%).
- Top 3 apps (Upsell & Cross Sell — Selleasy, Easify Custom Product Options, Essential Upsell & Cross Sell) account for 86.7% of all add-ons install share — a fragmented market.
- Upsell & Cross Sell — Selleasy is gaining share fastest this month (+15.08pp) — the largest single gainer among the top add-ons apps by share.
- Kaching Bundles App & Upsells is losing share fastest (-15.93pp) — could indicate a churning user base or a stronger challenger gaining ground.
Add-Ons Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 add-ons Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Upsell & Cross Sell — Selleasy | — | — | — | — | 41.9% | 56.5%14.56 |
| Easify Custom Product Options | 31.5% | 31.5% | 31.5% | 0.5%31 | 17.0%16.55 | 22.9%5.88 |
| Essential Upsell & Cross Sell | — | 0.4% | 0.3%0.09 | 0.3%0.05 | 14.3%14 | 7.4%6.9 |
| Kaching Bundles App & Upsells | — | — | — | — | 19.0% | 2.7%16.34 |
| Aris Product Options, Variants | 13.5% | 28.0%14.52 | 3.2%24.78 | 0.6%2.6 | 0.9%0.28 | 2.5%1.56 |
Key Insights:
- Upsell & Cross Sell — Selleasy's share expanded from 41.9% → 56.5% over the charted period.
- Of the top 5 tracked add-ons apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Add-Ons Shopify Apps by Country
Per-country market share rankings for add-ons Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |  |
Key Insights:
- Upsell & Cross Sell — Selleasy leads add-ons apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Add-Ons
- Aco ‑ Product Options & Addons — Leads add-ons apps with 1.9% install share, rated 5.0★ — gaining share this month.
- Upsell & Cross Sell — Selleasy — Holds 56.5% of add-ons app install share, rated 4.9★ — gaining share this month.
- EPA‑ Easy Product Addons — Holds 1.0% of add-ons app install share, rated 5.0★ — gaining share this month.
- Aris Product Options, Variants — Holds 2.5% of add-ons app install share, rated 4.9★ — gaining share this month.
- Easify Custom Product Options — Holds 22.9% of add-ons app install share, rated 4.9★ — gaining share this month.
Add-Ons Shopify Apps — Frequently Asked Questions
1. Which add-ons app has the highest market share on Shopify?
Upsell & Cross Sell — Selleasy ranks #1 by share among add-ons apps at 56.3%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for add-ons Shopify apps?
For add-ons (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which add-ons apps are gaining market share on Shopify?
Upsell & Cross Sell — Selleasy is gaining add-ons app market share fastest this month, up +15.08pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which add-ons apps are losing market share on Shopify?
Kaching Bundles App & Upsells has lost the most market share this month among add-ons apps (-15.93pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most add-ons Shopify app installs?
United States drives the largest share of add-ons app installs at 28.0%, followed by United Kingdom at 10.6% and Australia at 6.9%. Use the country picker on the third card to compare market leaders by country.
6. How many add-ons apps does ShopDigest track on Shopify?
ShopDigest tracks 96 add-ons apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share add-ons app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under add-ons (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For add-ons, Upsell & Cross Sell — Selleasy leads on share; see the rankings tab for who currently holds #1 position.
