(Updated October 2026) Track where Sauce: Instagram, TikTok & UGC's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Sell More with UGC, Shoppable Videos & Influencer-Led Shopping.
Where Sauce: Instagram, TikTok & UGC's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 35.29% | ||
| 2 | 23.53% | ||
| 3 | 11.76% | ||
| 4 | 5.88% | ||
| 5 | 5.88% | ||
| 6 | 5.88% | ||
| 7 | 5.88% | ||
| 8 | 5.88% | ||
| 9 | 0.00% | ||
| 10 | 0.00% |
Key Insights:
Monthly country share trajectory for Sauce: Instagram, TikTok & UGC across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
46.15% | 35.29%10.86 | 35.29% | 33.33%1.96 | 33.33% | 33.33% | |
15.38% | 23.53%8.15 | 23.53% | 26.67%3.14 | 26.67% | 26.67% | |
7.69% | 5.88%1.81 | 5.88% | 6.67%0.79 | 6.67% | 6.67% | |
15.38% | 11.76%3.62 | 11.76% | 6.67%5.09 | 6.67% | 6.67% | |
7.69% | 5.88%1.81 | 5.88% | 6.67%0.79 | 6.67% | 6.67% |
Key Insights:
United States leads Sauce: Instagram, TikTok & UGC's install base at 35.3%, with meaningful spread across additional top markets. United Kingdom follows at 23.5%, with Canada at 11.8%. Together, the top 3 countries account for 70.6% of Sauce: Instagram, TikTok & UGC's worldwide reviews on Shopify. Denmark (5.9%) and Hong Kong (5.9%) round out the top 5.
Sauce: Instagram, TikTok & UGC's install base split between United States (35.3%), United Kingdom (23.5%), and Canada (11.8%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
United States is Sauce: Instagram, TikTok & UGC's largest market in this view — share expanded from 31.3% to 33.3% over the charted period. Across the top 5 countries plotted on this chart, Sauce: Instagram, TikTok & UGC's share expanded in 5 and contracted in 0 over the charted period — net internationalisation underway. Slovenia is the strongest expander — moving from 0 to 6.7% of installs over the charted window.
With 5 countries expanding and 0 contracting for Sauce: Instagram, TikTok & UGC, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
United States contributes the largest share of Sauce: Instagram, TikTok & UGC's installs at 35.3% of all reviews. Adoption is meaningfully spread across several major markets, followed by United Kingdom at 23.5% and Canada at 11.8%.
Country share is computed as the percentage of Sauce: Instagram, TikTok & UGC's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Sauce: Instagram, TikTok & UGC has reviews from 39 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Sauce: Instagram, TikTok & UGC is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
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