(Updated October 2026) Track ∞ Google Ads Tracking & GTM's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Add multiple Google Ads conversions & GA4.Unlimited server-side event tracking by using Tag Manager.
∞ Google Ads Tracking & GTM's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordtag manager | 41.71%12.73 | Growing |
Keywordadvertising | 12.46%1.26 | Growing |
Keywordgym | 7.44%64.33 | Declining |
Keywordgoogle tag manager | 3.92%1.90 | Growing |
CategoryAdvertising - Other Marketing and conversion > Advertising > Advertising - Other | 2.95%0.29 | Growing |
Keywordgoogle ads | 1.49%5.77 | Declining |
CategoryAds Marketing and conversion > Advertising > Ads | 0.21%0.03 | Declining |
CategoryAdvertising Marketing and conversion > Advertising | 0.16%0.02 | Declining |
Keywordsnapchat ads | 0.06%0.02 | Declining |
KeywordTraffic source | 0.02%0.01 | Declining |
Key Insights:
Monthly market share trajectory for ∞ Google Ads Tracking & GTM across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Tag Manager | 22.42% | 29.06%6.64 | 39.62%10.56 | 47.53%7.91 | 59.11%11.58 | 59.13%0.02 |
| Google Ads | 0.21% | 7.30%7.09 | 1.36%5.94 | 4.39%3.03 | 36.84%32.45 | 37.74%0.9 |
| Google Tag Manager | 1.75% | 2.02%0.27 | 3.64%1.62 | 5.29%1.65 | 35.87%30.58 | 36.10%0.23 |
| Gym | — | 72.35% | 6.82%65.53 | 30.37%23.55 | 24.74%5.63 | 24.90%0.16 |
| Advertising | 11.67% | 11.20%0.47 | 11.66%0.46 | 4.00%7.66 | 17.39%13.39 | 16.94%0.45 |
Key Insights:
∞ Google Ads Tracking & GTM captures the largest share of installs in tag manager — 41.7% of the group's tracked install base, followed by 12.5% in advertising and 7.4% in gym. Sort the table by Share to see the full ordered list.
∞ Google Ads Tracking & GTM's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
∞ Google Ads Tracking & GTM appears in 16 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
Rankings and trends across every Shopify app, category, and keyword.