Nabu: Google Ads Retargeting Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Nabu: Google Ads Retargeting's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Install Dynamic or Standard Google Ads Retargeting Pixel. Run retargeting & remarketing ads..
Nabu: Google Ads Retargeting — Market Share Across Shopify App Store Groups
Nabu: Google Ads Retargeting's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordretargeting | 0.52%0.79 | Declining |
CategoryAds Marketing and conversion > Advertising > Ads | 0.09%0.02 | Declining |
CategoryAdvertising Marketing and conversion > Advertising | 0.07%0.02 | Declining |
Keywordgoogle ads | 0.06%0.00 | Growing |
KeywordGoogle Translate | 0.03%0.01 | Declining |
Keywordgoogle tag manager | 0.02%0.01 | Declining |
Keywordgoogle feed | 0.01%0.00 | Declining |
KeywordGoogle pay | 0.01%0.08 | Declining |
CategoryMarketing and conversion | 0.01%0.00 | Declining |
Keywordgoogle merchant | 0.01%0.00 | Declining |
Showing 1-10 out of 12
Key Insights:
- Nabu: Google Ads Retargeting captures 0.5% of installs in retargeting — its strongest position among the 10 Shopify groups shown (12 groups in total).
- Over the past 30 days, 1 gained share and 9 lost share — net downward pressure.
- retargeting saw the sharpest contraction (-0.79pp) — worth checking whether the dip is short-term or sustained.
Nabu: Google Ads Retargeting — Market Share Trend Across Top Groups
Monthly market share trajectory for Nabu: Google Ads Retargeting across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Retargeting | 1.17% | 1.14%0.03 | 1.31%0.17 | 0.52%0.79 | 0.45%0.07 | 0.35%0.1 |
| Google Ads | 0.08% | 0.08% | 0.06%0.02 | 0.06% | 0.02%0.04 | 0.07%0.05 |
| Ads | 0.10% | 0.10% | 0.11%0.01 | 0.09%0.02 | 0.07%0.02 | 0.04%0.03 |
| Advertising | 0.08% | 0.08% | 0.09%0.01 | 0.07%0.02 | 0.06%0.01 | 0.04%0.02 |
| Marketing And Conversion | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Key Insights:
- Nabu: Google Ads Retargeting's biggest share gain is in Google Ads — expanded from 0.0% to 0.1% over the charted period.
- Across the 5 plotted groups, Nabu: Google Ads Retargeting expanded share in 1 and contracted in 3.
Top Categories Nabu: Google Ads Retargeting Ranks In on Shopify
- Keywordretargeting — Holds 0.5% market share in this keyword (-0.79pp this month) — slipping in this keyword.
- CategoryAds — Holds 0.1% market share in this category (-0.02pp this month) — slipping in this category.
- CategoryAdvertising — Holds 0.1% market share in this category (-0.02pp this month) — slipping in this category.
- Keywordgoogle ads — Holds 0.1% market share in this keyword (+0.00pp this month) — Nabu: Google Ads Retargeting's growing footprint here.
- KeywordGoogle Translate — Holds 0.0% market share in this keyword (-0.01pp this month) — slipping in this keyword.
Nabu: Google Ads Retargeting on Shopify — Market Share FAQs
1. Where does Nabu: Google Ads Retargeting have the most market share on Shopify?
Nabu: Google Ads Retargeting captures the largest share of installs in retargeting — 0.5% of the group's tracked install base, followed by 0.1% in Ads and 0.1% in Advertising. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Nabu: Google Ads Retargeting gaining or losing share in?
Nabu: Google Ads Retargeting is contracting in more groups than it's expanding. retargeting saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Nabu: Google Ads Retargeting's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Nabu: Google Ads Retargeting hold market share?
Nabu: Google Ads Retargeting appears in 12 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Nabu: Google Ads Retargeting's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Nabu: Google Ads Retargeting is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
