(Updated October 2026) Track Free Gift Box+Buy 1 Get 1+BOGO's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Drive More Sales with Free Gifts, BOGO Deals & Gift Boxes..
Free Gift Box+Buy 1 Get 1+BOGO's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordbuy 1 get 1 | 0.62%0.58 | Declining |
CategoryGifts - Other Marketing and conversion > Gifts > Gifts - Other | 0.14%0.16 | Declining |
CategoryGifts Marketing and conversion > Gifts | 0.09%0.10 | Declining |
Keywordbuy 1 get 1 free | 0.04%0.12 | Declining |
CategoryDiscounts Marketing and conversion > Promotions > Discounts | 0.01%0.01 | Declining |
CategoryPromotions Marketing and conversion > Promotions | 0.01%0.01 | Declining |
Keywordbuy one get one | 0.00%0.01 | Declining |
CategoryMarketing and conversion | 0.00%0.00 | Declining |
KeywordGift boxes | 0.00%0.00 | Declining |
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Key Insights:
Monthly market share trajectory for Free Gift Box+Buy 1 Get 1+BOGO across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Buy 1 Get 1 | — | 0.63% | 0.77%0.14 | 1.41%0.64 | 0.63%0.78 | 0.54%0.09 |
| Gifts - Other | 0.17% | 0.17% | 0.16%0.01 | 0.31%0.15 | 0.14%0.17 | 0.14% |
| Gifts | 0.10% | 0.10% | 0.09%0.01 | 0.19%0.1 | 0.09%0.1 | 0.09% |
| Buy 1 Get 1 Free | 0.09% | 0.05%0.04 | 0.07%0.02 | 0.19%0.12 | 0.08%0.11 | 0.04%0.04 |
| Discounts | 0.01% | 0.01% | 0.01% | 0.02%0.01 | 0.01%0.01 | 0.01% |
Key Insights:
Free Gift Box+Buy 1 Get 1+BOGO captures the largest share of installs in buy 1 get 1 — 0.6% of the group's tracked install base, followed by 0.1% in Gifts - Other and 0.1% in Gifts. Sort the table by Share to see the full ordered list.
Free Gift Box+Buy 1 Get 1+BOGO is contracting in more groups than it's expanding. buy 1 get 1 saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. Free Gift Box+Buy 1 Get 1+BOGO is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
Rankings and trends across every Shopify app, category, and keyword.