(Updated October 2026) Track GLab: Gift Wrap & Gift Message's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Gifting Suite with Gift Wrapping, Gift Message, Video Message, Greeting Card & Gift Box Upsell..
GLab: Gift Wrap & Gift Message's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
CategoryGift wrap and messages Marketing and conversion > Gifts > Gift wrap and messages | 6.93%2.93 | Growing |
Keywordgift wrapping | 1.51%0.75 | Growing |
KeywordGift messages | 1.07%0.12 | Growing |
CategoryGifts Marketing and conversion > Gifts | 0.68%0.28 | Growing |
KeywordGreeting cards | 0.60%0.58 | Growing |
KeywordGift widget | 0.42%0.27 | Growing |
CategoryUpsell and cross-sell Marketing and conversion > Upsell and bundles > Upsell and cross-sell | 0.04%0.02 | Growing |
CategoryUpsell and bundles Marketing and conversion > Upsell and bundles | 0.02%0.01 | Growing |
CategoryMarketing and conversion | 0.01%0.00 | Growing |
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Key Insights:
Monthly market share trajectory for GLab: Gift Wrap & Gift Message across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Gift Wrap And Messages | 4.07% | 4.00%0.07 | 6.93%2.93 | 9.41%2.48 | 10.53%1.12 | 10.11%0.42 |
| Gifts | 0.49% | 0.40%0.09 | 0.67%0.27 | 0.77%0.1 | 0.91%0.14 | 0.83%0.08 |
| Upsell And Cross-Sell | 0.03% | 0.02%0.01 | 0.04%0.02 | 0.05%0.01 | 0.06%0.01 | 0.05%0.01 |
| Upsell And Bundles | 0.02% | 0.01%0.01 | 0.02%0.01 | 0.03%0.01 | 0.03% | 0.03% |
| Marketing And Conversion | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% | 0.01% |
Key Insights:
GLab: Gift Wrap & Gift Message captures the largest share of installs in Gift wrap and messages — 6.9% of the group's tracked install base, followed by 1.5% in gift wrapping and 1.1% in Gift messages. Sort the table by Share to see the full ordered list.
GLab: Gift Wrap & Gift Message is gaining share in more groups than it's losing. Gift wrap and messages is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. GLab: Gift Wrap & Gift Message's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.