(Updated October 2026) Track Early Bird: Preorder & Restock's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Run preorder campaigns, take deposits, backorder & send alerts.
Early Bird: Preorder & Restock's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Collectionthank-you-order-status-preorders-backorders | 41.86%0.64 | Declining |
CategoryPre-orders Marketing and conversion > Upsell and bundles > Pre-orders | 0.43%0.03 | Growing |
CategoryStock alerts Marketing and conversion > Upsell and bundles > Stock alerts | 0.34%0.02 | Growing |
KeywordDeposits | 0.14%0.01 | Declining |
CategoryUpsell and bundles Marketing and conversion > Upsell and bundles | 0.06%0.00 | Growing |
KeywordCampaigns | 0.03%1.25 | Declining |
CategoryMarketing and conversion | 0.02%0.00 | Growing |
Keywordsplit payments | 0.02%0.00 | Declining |
KeywordBatch send | 0.01%0.02 | Declining |
KeywordPayment schedules | 0.01%0.08 | Declining |
Key Insights:
Monthly market share trajectory for Early Bird: Preorder & Restock across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Thank-You-Order-Status-Preorders-Backorders | 47.62% | 52.27%4.65 | 42.22%10.05 | 43.59%1.37 | 40.91%2.68 | 41.86%0.95 |
| Pre-Orders | 0.54% | 0.58%0.04 | 0.45%0.13 | 0.40%0.05 | 0.42%0.02 | 0.43%0.01 |
| Stock Alerts | 0.43% | 0.46%0.03 | 0.36%0.1 | 0.32%0.04 | 0.33%0.01 | 0.34%0.01 |
| Deposits | 0.52% | 0.75%0.23 | 0.42%0.33 | 0.15%0.27 | 0.19%0.04 | 0.12%0.07 |
| Upsell And Bundles | 0.07% | 0.08%0.01 | 0.06%0.02 | 0.05%0.01 | 0.06%0.01 | 0.06% |
Key Insights:
Early Bird: Preorder & Restock captures the largest share of installs in thank-you-order-status-preorders-backorders — 41.9% of the group's tracked install base, followed by 0.4% in Pre-orders and 0.3% in Stock alerts. Sort the table by Share to see the full ordered list.
Early Bird: Preorder & Restock's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Early Bird: Preorder & Restock appears in 24 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
Rankings and trends across every Shopify app, category, and keyword.