Mailchimp Email SMS Marketing Vs Klaviyo: Email Marketing & SMS: Which Shopify App Is Best For Your Store In September 2026?

Mailchimp Email SMS Marketing Features

Here are the salient features of Mailchimp Email SMS Marketing:

• ✅Start email processes such as reminders for abandoned carts, welcoming new customers, and re-engaging previous customers.
• ✅Use Content Studio to quickly reuse your creative materials across different channels.
• ✅Improve your text and images using the AI-based tool, Content Optimizer.
• ✅Use data from millions of industry campaigns to gain insights.
• ✅Pre-made pop-up forms and landing pages are ready to be published instantly.

Klaviyo: Email Marketing & SMS Features

Here are the salient features of Klaviyo: Email Marketing & SMS:

• ✅Merge data from Shopify, such as web activity, tags, catalog, and coupons, along with data from other platforms.
• ✅Dividing users based on past and current activities for improved targeting.
• ✅Create coupon codes for automated processes and campaigns to simplify tracking.
• ✅Ready-made templates such as Welcome, Back in Stock, Browse Abandon, and Price Drop.
• ✅See revenue data instantly for each automation, campaign, segment, and channel.

Mailchimp Email SMS Marketing Ratings

Mailchimp Email SMS Marketing has garnered an overall rating of 4.8 stars from a total of 1,369 reviews on the Shopify app store.

Of the total reviews, 96% are positive, 4% are neutral, and 4% are negative.

✨ AI Summary of Mailchimp Email SMS Marketing ReviewsThe app facilitates seamless integration between Shopify and Mailchimp, enabling automated synchronization of customer data, email marketing lists, and product information. Its strengths include a user-friendly setup, reliable data syncing, and responsive customer support, often highlighted for efficiency and problem-solving. The app is particularly valued for bridging the gap after Shopify and Mailchimp discontinued direct compatibility. However, notable weaknesses involve occasional technical glitches, such as incorrect syncing of unsubscribed contacts, unexpected billing escalations due to inflated contact counts, and limited troubleshooting options within the app. Some users report challenges with automation errors, delayed support for unpaid plans, and difficulties disconnecting the integration. Despite these issues, the app remains a practical solution for businesses reliant on Mailchimp for email marketing, provided they monitor syncing accuracy and billing closely.

Klaviyo: Email Marketing & SMS Ratings

Klaviyo: Email Marketing & SMS has garnered an overall rating of 4.7 stars from a total of 3,027 reviews on the Shopify app store.

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of Klaviyo: Email Marketing & SMS ReviewsKlaviyo is a robust email marketing and automation app designed for e-commerce, offering seamless integration with Shopify. Its key features include advanced segmentation, customizable email templates, automated workflows (such as abandoned cart and welcome series), and detailed analytics to track campaign performance. The app is praised for its intuitive interface, powerful automation tools, and ability to drive significant revenue through targeted campaigns. Strengths include strong customer support, extensive educational resources, and high deliverability rates. However, some limitations include inconsistent customer service responsiveness, occasional technical issues with integrations or coupon functionality, and pricing concerns, particularly for businesses with large contact lists. A few users report challenges with account cancellations or sudden account suspensions. Despite these drawbacks, Klaviyo is widely regarded as a top-tier solution for Shopify stores seeking to optimize email and SMS marketing efforts.

Mailchimp Email SMS Marketing Pros and Cons

Klaviyo: Email Marketing & SMS Pros and Cons

Average Rating (High priority factor)

While considering user reviews, take note of the average ratings for Mailchimp Email SMS Marketing and Klaviyo: Email Marketing & SMS. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Mailchimp Email SMS Marketing holds an average rating of 4.8 stars, whereas Klaviyo: Email Marketing & SMS has 4.7 star ratings.

For a comprehensive analysis, head to the Ratings and Reviews section.

Total Reviews (High priority factor)

Consider the total number of reviews Mailchimp Email SMS Marketing and Klaviyo: Email Marketing & SMS have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Mailchimp Email SMS Marketing has received a total of 1,369 reviews and Klaviyo: Email Marketing & SMS has 3,027 reviews.

For a comprehensive analysis, head to the Ratings and Reviews section.

Launch Date (Low priority factor)

While not a direct measure of quality, consider the launch date of each app - Mailchimp Email SMS Marketing and Klaviyo: Email Marketing & SMS to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Mailchimp Email SMS Marketing and Klaviyo: Email Marketing & SMS were launched on Nov 28, 2018 and Sep 20, 2012 respectively.

For a comprehensive analysis, head to the Overview of the Apps section.

Budget (High priority factor)

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Mailchimp Email SMS Marketing offers 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $95.75. Klaviyo: Email Marketing & SMS, on the other hand, has a total of 3 pricing plans (1 free plan, 2 paid plans) with an average plan price of $11.67.

For a comprehensive analysis, head to the Pricing Details section.

Support Channel (Medium priority factor)

Both Mailchimp Email SMS Marketing and Klaviyo: Email Marketing & SMS provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

Mailchimp Email SMS Marketing: Email, Phone, FAQs page - 3 support options

Klaviyo: Email Marketing & SMS: Email, Phone, FAQs page - 3 support options

For a comprehensive analysis, head to the Support section.

Integrations (Medium priority factor)

Evaluate the integration capabilities of Mailchimp Email SMS Marketing and Klaviyo: Email Marketing & SMS. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

Mailchimp Email SMS Marketing: 8 integrations

Klaviyo: Email Marketing & SMS: 9 integrations

For a comprehensive analysis, head to the Integrations section.

Trial Period (Low priority factor)

Free trial periods allow you to explore the app's features and functionalities before committing. Mailchimp Email SMS Marketing has no free trial period. Klaviyo: Email Marketing & SMS, on the other hand, has no free trial period.Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

For a comprehensive analysis, head to the Features section.