CM Commerce: Email Marketing Vs Klaviyo: Email Marketing & SMS: Which Shopify App Is Best For Your Store In September 2026?

Discover the power of Shopify apps as we compare CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Compare CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS

CM Commerce: Email MarketingCM Commerce: Email MarketingView on Shopify
General Information
Ratings
4.7(364 reviews)
4.7(3,027 reviews)
Developed byCMC Campaign MonitorKlaviyo
Launch Date1/15/20159/20/2012
PricingFreeFree, $15/month, $20/month
ObjectiveStart eCommerce automations with a single click and see the results.A combined platform for email, SMS, and more customer interactions.
CategoriesEmail marketing, Product reviewsEmail marketing, SMS marketing
Key Features & Highlights
PurposeSet up your online store's email marketing to automatically send campaigns that boost your brand.Smart automated marketing for retail, ecommerce, and wellness companies
Features List
  1. Instantly sync your Shopify customer and order data for dynamic, up-to-date profiling and segmentation.
  2. Send automated abandoned cart emails to recover lost sales and boost your store revenue.
  3. Create and deliver fully customizable, branded email campaigns to engage your audience.
  1. Merge data from multiple platforms for unified customer insights.
  2. Segment users based on real-time and historical behavior for precise targeting.
  3. Automate coupon creation and tracking for streamlined campaigns.
Highlights
  1. Works with the latest themes
  1. Based in United States
User Reviews and Ratings
Recommended %0.0%90.1%
Pros
  1. Simple installation and intuitive dashboard enable quick onboarding and ease of use for both beginners and experienced users.
  2. Responsive, helpful, and fast customer service is consistently highlighted, enhancing user satisfaction during setup and troubleshooting.
  3. Receipts can be easily personalized and designed to look professional, supporting brand aesthetics and creating a positive impression for customers.
  4. Wide range of tools such as email marketing, automation, upsell, cross-sell, referral programs, and customer feedback are bundled together, reducing the need for multiple apps.
  5. Multiple users report noticeable increases in sales, higher conversions, and positive impact on revenue directly attributed to app features.
  6. Automated receipts, marketing emails, reminders, and suggested workflows save time and reduce manual tasks.
  7. Effective integration with Shopify and compatibility with related marketing functions like product recommendations and abandoned cart recovery.
  8. The free version offers substantial value and core features, making it highly accessible for new and small businesses.
  9. The app provides beautifully designed templates for emails and receipts, elevating brand professionalism and customer engagement.
  10. Consolidates multiple marketing, feedback, and customer engagement tools, streamlining operations for online stores.
  1. The app is frequently praised for its intuitive interface and straightforward setup.
  2. Users highlight the app’s advanced capabilities, especially for segmentation and automation.
  3. Many reviews commend the responsive and helpful customer service.
  4. Seamless compatibility with Shopify is a recurring positive theme.
  5. Users report significant revenue growth and improved engagement from campaigns.
  6. The availability of a free tier is appreciated by new users.
  7. The app provides comprehensive data tracking and reporting tools.
  8. Pre-built flows and automation features save time and enhance efficiency.
  9. The clean layout and intuitive navigation are frequently mentioned.
  10. Onboarding materials, webinars, and tutorials are valued for easing the learning curve.
Cons
  1. Significant price increases over time have frustrated long-term users, with some reporting loss of value relative to cost and seeking alternatives.
  2. Customers may receive multiple emails (e.g., both default platform receipts and the app’s receipts), leading to confusion or annoyance.
  3. Some desired features, such as reviews integration, are only available on higher-tier paid plans, limiting access for free users.
  4. The app’s functionality does not fully extend to point-of-sale orders, restricting use to online transactions only.
  1. The cost is cited as a barrier, especially for small businesses.
  2. Some users experienced abrupt account closures with unclear reasons.
  3. Canceling subscriptions is described as cumbersome and unresponsive.
  4. Occasional technical issues, such as integration errors or feature malfunctions, are noted.
  5. The overlapping theme of Customer Support was retained under Pros as the majority of reviews praised it, despite a few negative mentions. Slow Customer Support was removed from Cons to avoid redundancy.
Pricing and Plans
Total Pricing Plans13
Free PlanAvailableAvailable
Free TrialNoNo
Technical Information
Rating
4.7
4.7
Total Reviews4172,659
Launch Date1/15/20159/20/2012
SD PointsN/A684

Shopify Apps Detailed Comparison: CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS

In this comprehensive comparison, we'll delve into the details of two Shopify apps: CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

Skip the detailed comparison and head straight to the final verdict section.

Overview of the apps

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Overview

Let's dive into the overview of these two apps: CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

CM Commerce: Email Marketing Overview

CM Commerce: Email Marketing is a Shopify app developed by Unknown Developer to help merchants with Start eCommerce automations with a single click and see the results. With an average rating of 4.7 stars from 364 reviews , CM Commerce: Email Marketing is one of the top-rated Email marketing Shopify apps.

Launch Date: Jan 15, 2015

Purpose: Set up your online store's email marketing to automatically send campaigns that boost your brand.

Pricing summary: Free to install. Additional charges may apply.


Klaviyo: Email Marketing & SMS Overview

Klaviyo: Email Marketing & SMS is a Shopify app developed by Unknown Developer to help merchants with A combined platform for email, SMS, and more customer interactions. With an average rating of 4.7 stars from 3,027 reviews, Klaviyo: Email Marketing & SMS is one of the top-rated Email marketing Shopify apps.

Launch Date: Sep 20, 2012

Purpose: Smart automated marketing for retail, ecommerce, and wellness companies

Pricing summary: Free to install


Salient Features

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Features Comparison

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

CM Commerce: Email Marketing Features

Here are the salient features of CM Commerce: Email Marketing:

  • ✅Decrease cart abandonment and increase income through abandoned cart emails.
  • ✅Improve your most popular and engaged email marketing campaigns.
  • ✅Start creating your subscriber lists and begin delivering custom-branded campaigns.

Klaviyo: Email Marketing & SMS Features

Here are the salient features of Klaviyo: Email Marketing & SMS:

  • ✅Merge data from Shopify, such as web activity, tags, catalog, and coupons, along with data from other platforms.
  • ✅Dividing users based on past and current activities for improved targeting.
  • ✅Create coupon codes for automated processes and campaigns to simplify tracking.
  • ✅Ready-made templates such as Welcome, Back in Stock, Browse Abandon, and Price Drop.
  • ✅See revenue data instantly for each automation, campaign, segment, and channel.

Pricing Details

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Pricing Plans

There are tons of Shopify apps for small businesses and enterprises alike. From CM Commerce: Email Marketing to Klaviyo: Email Marketing & SMS, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS measure up.

CM Commerce: Email Marketing Pricing Details

CM Commerce: Email Marketing offers 1 free plan.

Free

$0/month


Klaviyo: Email Marketing & SMS Pricing Details

Klaviyo: Email Marketing & SMS has 3 pricing plans: 1 free and 2 paid. The paid plans cost $15/ month, $20/ month and have no free trial period.

Free

$0/month

  • Sync Shopify data–tags, catalog, coupons

  • Templates for Email/SMS

  • Forms & push notifications

  • Segmentation & personalization

  • A/B testing

SMS

$15/month

  • Multi-channel segmentation and flows

  • Smart opt-in & multi-channel list growth

  • SMS AI for campaign creation

  • Automated two-way conversations

  • Transactional SMS

Email

$20/month

  • Multi-channel segmentation and flows

  • Personalized product recommendations

  • Reputation repair AI for deliverability

  • Email AI for campaign creation

  • Send time optimization


Ratings and Reviews

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: User Ratings

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS.

CM Commerce: Email Marketing Ratings

CM Commerce: Email Marketing has garnered an overall rating of 4.7 stars from a total of 364 reviews on the Shopify app store.

4.7| 364 reviews

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of CM Commerce: Email Marketing ReviewsThis Shopify app provides a comprehensive solution for email marketing, customer receipts, and post-purchase customer engagement. Key features include customizable, professional receipts, automated follow-up emails, and tools for cross-sell, upsell, and referral marketing, as well as product review and recommendation widgets. The app streamlines post-sale communication and enhances the appearance and effectiveness of customer touch points, contributing to increased sales and repeat business. Its user interface is noted for being intuitive and easy to set up, streamlining campaign creation and management for both new and experienced store owners. Integration with Shopify stores is straightforward, and the app offers robust automation workflows and a variety of email templates. Customer support is consistently described as responsive and helpful. However, notable weaknesses include the inability to overwrite Shopify’s default receipt emails, sometimes resulting in customers receiving duplicate emails, and limitations regarding compatibility with point-of-sale orders. Additionally, there are concerns about significant price increases over time and the reduction of features in the basic plan, which may impact perceived value, particularly for longstanding or budget-conscious users. Overall, the app is effective at automating and enhancing email and receipt-based marketing but may require consideration of recent pricing and feature changes.


Klaviyo: Email Marketing & SMS Ratings

Klaviyo: Email Marketing & SMS has garnered an overall rating of 4.7 stars from a total of 3,027 reviews on the Shopify app store.

4.7| 3,027 reviews

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of Klaviyo: Email Marketing & SMS ReviewsKlaviyo is a robust email marketing and automation app designed for e-commerce, offering seamless integration with Shopify. Its key features include advanced segmentation, customizable email templates, automated workflows (such as abandoned cart and welcome series), and detailed analytics to track campaign performance. The app is praised for its intuitive interface, powerful automation tools, and ability to drive significant revenue through targeted campaigns. Strengths include strong customer support, extensive educational resources, and high deliverability rates. However, some limitations include inconsistent customer service responsiveness, occasional technical issues with integrations or coupon functionality, and pricing concerns, particularly for businesses with large contact lists. A few users report challenges with account cancellations or sudden account suspensions. Despite these drawbacks, Klaviyo is widely regarded as a top-tier solution for Shopify stores seeking to optimize email and SMS marketing efforts.


Pros and Cons

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Pros and Cons

Let's explore the pros and cons of CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS to better understand their strengths and limitations.

CM Commerce: Email Marketing Pros and Cons

Pros

Simple installation and intuitive dashboard enable quick onboarding and ease of use for both beginners and experienced users.

Responsive, helpful, and fast customer service is consistently highlighted, enhancing user satisfaction during setup and troubleshooting.

Receipts can be easily personalized and designed to look professional, supporting brand aesthetics and creating a positive impression for customers.

Wide range of tools such as email marketing, automation, upsell, cross-sell, referral programs, and customer feedback are bundled together, reducing the need for multiple apps.

Multiple users report noticeable increases in sales, higher conversions, and positive impact on revenue directly attributed to app features.

Automated receipts, marketing emails, reminders, and suggested workflows save time and reduce manual tasks.

Effective integration with Shopify and compatibility with related marketing functions like product recommendations and abandoned cart recovery.

The free version offers substantial value and core features, making it highly accessible for new and small businesses.

The app provides beautifully designed templates for emails and receipts, elevating brand professionalism and customer engagement.

Consolidates multiple marketing, feedback, and customer engagement tools, streamlining operations for online stores.

Cons

Significant price increases over time have frustrated long-term users, with some reporting loss of value relative to cost and seeking alternatives.

Customers may receive multiple emails (e.g., both default platform receipts and the app’s receipts), leading to confusion or annoyance.

Some desired features, such as reviews integration, are only available on higher-tier paid plans, limiting access for free users.

The app’s functionality does not fully extend to point-of-sale orders, restricting use to online transactions only.


Klaviyo: Email Marketing & SMS Pros and Cons

Pros

The app is frequently praised for its intuitive interface and straightforward setup.

Users highlight the app’s advanced capabilities, especially for segmentation and automation.

Many reviews commend the responsive and helpful customer service.

Seamless compatibility with Shopify is a recurring positive theme.

Users report significant revenue growth and improved engagement from campaigns.

The availability of a free tier is appreciated by new users.

The app provides comprehensive data tracking and reporting tools.

Pre-built flows and automation features save time and enhance efficiency.

The clean layout and intuitive navigation are frequently mentioned.

Onboarding materials, webinars, and tutorials are valued for easing the learning curve.

Cons

The cost is cited as a barrier, especially for small businesses.

Some users experienced abrupt account closures with unclear reasons.

Canceling subscriptions is described as cumbersome and unresponsive.

Occasional technical issues, such as integration errors or feature malfunctions, are noted.

The overlapping theme of Customer Support was retained under Pros as the majority of reviews praised it, despite a few negative mentions. Slow Customer Support was removed from Cons to avoid redundancy.


Integrations

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Featured Integrations

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS, and see how effortlessly these apps can enhance your store operations.

CM Commerce: Email Marketing Integrations

Although the developer has not provided a comprehensive list of integration tools, you can still rely on CM Commerce: Email Marketing to seamlessly connect with popular applications and services. For further information, contact the app developer CMC Campaign Monitor or consult with your Shopify developer.

Klaviyo: Email Marketing & SMS Integrations

Klaviyo: Email Marketing & SMS offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

  • •Checkout
  • •Customer accounts
  • •Shopify Flow
  • •Aftership
  • •Gorgias
  • •Meta Advertising
  • •Recharge
  • •TikTok Advertising
  • •Typeform

Support

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Support

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

CM Commerce: Email Marketing User Support

For any inquiries or assistance regarding CM Commerce: Email Marketing, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, CM Commerce: Email Marketing offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Klaviyo: Email Marketing & SMS User Support

For any inquiries or assistance regarding Klaviyo: Email Marketing & SMS, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Klaviyo: Email Marketing & SMS offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.


Final Verdict

CM Commerce: Email Marketing vs Klaviyo: Email Marketing & SMS: Final Verdict

When choosing the ideal Shopify app for your business, both CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS offer unique strengths and considerations.

The choice between CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

Average Rating (High priority factor)

While considering user reviews, take note of the average ratings for CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, CM Commerce: Email Marketing holds an average rating of 4.7 stars, whereas Klaviyo: Email Marketing & SMS has 4.7 star ratings.

🥇 Winner: CM Commerce: Email Marketing, Klaviyo: Email Marketing & SMS

🥈 Runner Up: N/A

For a comprehensive analysis, head to the Ratings and Reviews section.


Total Reviews (High priority factor)

Consider the total number of reviews CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, CM Commerce: Email Marketing has received a total of 364 reviews and Klaviyo: Email Marketing & SMS has 3,027 reviews.

🥇 Winner: Klaviyo: Email Marketing & SMS

🥈 Runner Up: CM Commerce: Email Marketing

For a comprehensive analysis, head to the Ratings and Reviews section.


Launch Date (Low priority factor)

While not a direct measure of quality, consider the launch date of each app - CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS were launched on Jan 15, 2015 and Sep 20, 2012 respectively.

🥇 Winner: Klaviyo: Email Marketing & SMS

🥈 Runner Up: CM Commerce: Email Marketing

For a comprehensive analysis, head to the Overview of the Apps section.


Budget (High priority factor)

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, CM Commerce: Email Marketing offers 1 pricing plans (1 free plan, 0 paid plans) with an average plan price of $0.00. Klaviyo: Email Marketing & SMS, on the other hand, has a total of 3 pricing plans (1 free plan, 2 paid plans) with an average plan price of $11.67.

🥇 Winner: CM Commerce: Email Marketing

🥈 Runner Up: Klaviyo: Email Marketing & SMS

For a comprehensive analysis, head to the Pricing Details section.


Support Channel (Medium priority factor)

Both CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

CM Commerce: Email Marketing: Email, Phone, FAQs page - 3 support options

Klaviyo: Email Marketing & SMS: Email, Phone, FAQs page - 3 support options

🥇 Winner: CM Commerce: Email Marketing, Klaviyo: Email Marketing & SMS

🥈 Runner Up: N/A

For a comprehensive analysis, head to the Support section.


Integrations (Medium priority factor)

Evaluate the integration capabilities of CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

CM Commerce: Email Marketing: 0 integrations

Klaviyo: Email Marketing & SMS: 9 integrations

🥇 Winner: Klaviyo: Email Marketing & SMS

🥈 Runner Up: CM Commerce: Email Marketing

For a comprehensive analysis, head to the Integrations section.


Trial Period (Low priority factor)

Free trial periods allow you to explore the app's features and functionalities before committing. CM Commerce: Email Marketing has no free trial period. Klaviyo: Email Marketing & SMS, on the other hand, has no free trial period.Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: N/A

🥈 Runner Up: N/A

For a comprehensive analysis, head to the Features section.


By comparing and weighing these factors, you can make an informed decision and determine the winner between CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS that aligns best with your requirements and preferences for a successful Shopify app experience.

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Frequently Asked Questions

FAQs for CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS

1. What is the key difference between these Shopify apps: CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS?

When comparing various Shopify apps, their main objective sets them apart. CM Commerce: Email Marketing is designed to help merchants with Start eCommerce automations with a single click and see the results.. On the other hand, Klaviyo: Email Marketing & SMS focuses on A combined platform for email, SMS, and more customer interactions.. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS offers free pricing plan options for Shopify merchants?

CM Commerce: Email Marketing has 1 free plan.

3. What are the pricing plans for CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS?

While the specific pricing plans may vary for each app, here's a general breakdown:

CM Commerce: Email Marketing

offers a total of 1 pricing plan: 1 free plan and 0 paid plans.

Paid plan costs: Not available

Free plan cost: Free

Klaviyo: Email Marketing & SMS

offers a total of 3 pricing plans: 1 free plan and 2 paid plans.

Paid plan costs: $15/ month, $20/ month

Free plan cost: Free

4. Is there a free trial available for CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS?

CM Commerce: Email Marketing has no free trial period. Klaviyo: Email Marketing & SMS, on the other hand, has no free trial period.

5. What are the integration options available for CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS?

CM Commerce: Email Marketing

While the developer didn't mention any explicit list of integration tools, you can expect CM Commerce: Email Marketing to seamlessly integrate with commonly used tools. For further information, kindly reach out to their support team or consult your Shopify developer.

Klaviyo: Email Marketing & SMS

  • Checkout
  • Customer accounts
  • Shopify Flow
  • Aftership
  • Gorgias
  • Meta Advertising
  • Recharge
  • TikTok Advertising
  • Typeform
6. What are the support options available for CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS?

CM Commerce: Email Marketing

7. Are CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS compatible with my Shopify theme?

Generally, CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS is better?

Determining which app between CM Commerce: Email Marketing and Klaviyo: Email Marketing & SMS is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Find the full evaluation here.