Shop Shopify Apps – Market Share Breakdown
(Updated September 2026) See which shop Shopify apps dominate installs and how their share has shifted over time. This collection page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Shop Shopify Apps — Full Market Share Table
All tracked shop Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Instafeed ‑ Instagram Feed | 59.48% | 2.42 | Declining |
| 2 |  Simple Bundles & Kits | 12.22% | 2.13 | Climbing |
| 3 |  One Click Upsell ‑ Zipify OCU | 7.70% | 0.56 | Climbing |
| 4 |  RevenueHunt Product Quiz Maker | 6.16% | 0.06 | Climbing |
| 5 |  Tolstoy: Shoppable Video & UGC | 5.00% | 0.14 | Declining |
| 6 |  Zipify Landing Page Builder | 2.69% | 0.07 | Declining |
| 7 |  ReturnGO Returns & Exchanges | 2.69% | 0.26 | Declining |
| 8 |  Sauce: Instagram, TikTok & UGC | 1.64% | 0.02 | Climbing |
| 9 |  Zoorix: Bundles & Cross Sell | 1.25% | 0.39 | Climbing |
| 10 |  Videowise Shoppable Video UGC | 0.67% | 0.28 | Declining |
Showing 1-10 out of 17
Key Insights:
- Instafeed ‑ Instagram Feed holds 59.5% share of shop app installs — 47.3pp ahead of Simple Bundles & Kits (12.2%).
- Top 3 apps (Instafeed ‑ Instagram Feed, Simple Bundles & Kits, One Click Upsell ‑ Zipify OCU) account for 79.4% of all shop install share — a concentrated market.
- Simple Bundles & Kits is gaining share fastest this month (+2.13pp) — the largest single gainer among the top shop apps by share.
- Instafeed ‑ Instagram Feed is losing share fastest (-2.42pp) — could indicate a churning user base or a stronger challenger gaining ground.
Shop Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 shop Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Instafeed ‑ Instagram Feed | 59.1%5.52 | 61.9%2.86 | 61.6%0.31 | 59.2%2.41 | 58.8%0.47 | 59.5%0.79 |
| Simple Bundles & Kits | 10.4%0.8 | 10.1%0.33 | 10.2%0.1 | 12.6%2.45 | 13.4%0.84 | 13.7%0.28 |
| One Click Upsell ‑ Zipify OCU | 9.5%1.73 | 7.4%2.04 | 7.2%0.2 | 7.5%0.33 | 6.8%0.78 | 6.6%0.17 |
| RevenueHunt Product Quiz Maker | 6.5%2.15 | 6.1%0.35 | 6.1%0.03 | 6.2%0.13 | 6.6%0.36 | 6.1%0.49 |
| Tolstoy: Shoppable Video & UGC | 4.2%0.15 | 4.2%0.02 | 5.2%0.99 | 5.0%0.25 | 5.1%0.09 | 4.8%0.24 |
Key Insights:
- Instafeed ‑ Instagram Feed's share expanded from 20.8% → 59.5% over the charted period.
- Of the top 5 tracked shop apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Shop Shopify Apps by Country
Per-country market share rankings for shop Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- Instafeed ‑ Instagram Feed leads shop apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Shop
- Instafeed ‑ Instagram Feed — Leads shop apps with 59.5% install share, rated 4.9★ — gaining share this month.
- Simple Bundles & Kits — Holds 13.7% of shop app install share, rated 4.9★ — gaining share this month.
- RevenueHunt Product Quiz Maker — Holds 6.1% of shop app install share, rated 4.9★ — losing share this month.
- Redo — Holds 0 of shop app install share, rated 5.0★.
- ReturnGO Returns & Exchanges — Holds 3.2% of shop app install share, rated 4.8★ — gaining share this month.
Shop Shopify Apps — Frequently Asked Questions
1. Which shop app has the highest market share on Shopify?
Instafeed ‑ Instagram Feed dominates the shop category on Shopify with 59.5% of installs — 47.3pp ahead of Simple Bundles & Kits. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for shop Shopify apps?
For shop apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which shop apps are gaining market share on Shopify?
Simple Bundles & Kits is gaining shop app market share fastest this month, up +2.13pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which shop apps are losing market share on Shopify?
Instafeed ‑ Instagram Feed has lost the most market share this month among shop apps (-2.42pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most shop Shopify app installs?
United States drives the largest share of shop app installs at 36.3%, followed by United Kingdom at 9.1% and Australia at 8.2%. Use the country picker on the third card to compare market leaders by country.
6. How many shop apps does ShopDigest track on Shopify?
ShopDigest tracks 18 shop apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
