(Updated September 2026) Discover where referral Shopify apps are most popular and how country-level adoption has shifted over time. This collection page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
All countries ranked by current install share of referral Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 47.39% | 0.07 | |
| 2 | 8.47% | 0.31 | |
| 3 | 5.54% | 0.56 | |
| 4 | 5.54% | 0.59 | |
| 5 | 4.97% | 0.31 | |
| 6 | 3.01% | 0.05 | |
| 7 | 2.36% | 0.22 | |
| 8 | 2.20% | 0.52 | |
| 9 | 1.63% | 0.23 | |
| 10 | 1.55% | 0.39 |
Key Insights:
Monthly market share trajectory for the top 5 countries driving referral Shopify app installs — see how regional dominance has shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
48.1%0.34 | 48.6%0.56 | 47.3%1.37 | 47.6%0.39 | 48.2%0.56 | 47.7%0.48 | |
6.8%0.91 | 7.4%0.58 | 8.1%0.75 | 8.4%0.32 | 8.2%0.22 | 8.4%0.22 | |
6.0%0.37 | 5.8%0.19 | 6.1%0.24 | 5.6%0.47 | 5.8%0.23 | 5.8%0.01 | |
4.7%0.52 | 4.6%0.1 | 5.1%0.46 | 5.5%0.43 | 5.5%0.01 | 5.4%0.09 | |
5.0%0.61 | 4.9%0.1 | 5.3%0.44 | 5.0%0.3 | 4.8%0.24 | 5.1%0.31 |
Key Insights:
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United States dominates demand for referral Shopify apps with 47.7% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (8.4%) and Canada (5.8%) round out the top 3, together accounting for 62.0% of all referral app installs. Australia (5.4%) and Germany (5.1%) fill out the top 5, giving a combined view of where referral app demand actually concentrates. United Kingdom is the fastest-growing market this month (+0.4pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United States has lost the most share this month (-0.9pp).
With 47.7% of referral app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (8.4%) or other regions are often the better fit for stores outside United States.
United States's share of referral Shopify app installs grew from 45.0% (Nov 2024) to 47.7% (Sep 2026) — a +2.8pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Canada, Australia, Germany — show which regions consistently drive referral app demand over time.
United States's widening referral lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
United States dominates referral Shopify app installs with 47.7% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
referral apps are most popular in United States (47.7% share), United Kingdom (8.4%), and Canada (5.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
United Kingdom is the fastest-growing market for referral apps this month, gaining +0.4pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
United States has shed the most share this month (-0.9pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
For referral apps, country share is computed from each country's recent reviews divided by the total reviews collected globally for the collection over the same window. Reviews are a robust proxy for installs since Shopify doesn't publish install counts.
United States's share has moved meaningfully over the charted period — from 45.0% to 47.7%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
Rankings and trends across every Shopify app, category, and keyword.