Getting Started Shopify Apps – Geographic Distribution
(Updated September 2026) Discover where getting started Shopify apps are most popular and how country-level adoption has shifted over time. This collection page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
Getting Started Shopify Apps — Country-Level Market Share
All countries ranked by current install share of getting started Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 39.73% | 0.95 |
| 2 |  United Kingdom | 7.22% | 0.05 |
| 3 |  Canada | 5.79% | 0.12 |
| 4 |  Australia | 4.88% | 0.58 |
| 5 |  France | 4.10% | 0.49 |
| 6 |  Germany | 3.51% | 0.22 |
| 7 |  Italy | 3.45% | 0.21 |
| 8 |  Netherlands | 2.28% | 0.16 |
| 9 |  Spain | 1.89% | 0.12 |
| 10 |  India | 1.63% | 0.09 |
Showing 1-10 out of 114
Key Insights:
- United States drives 41.6% of getting started Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Canada) cover 54.4% of all tracked getting started installs — highly concentrated demand.
- Italy's share of getting started app reviews has slipped the most this month (-0.2pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Getting Started Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving getting started Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| United States | 35.3%3.91 | 36.9%1.59 | 38.7%1.81 | 39.5%0.83 | 41.0%1.47 | 41.6%0.6 |
| United Kingdom | 6.7%0.99 | 7.3%0.59 | 7.2%0.06 | 7.2% | 6.8%0.39 | 7.1%0.3 |
| Canada | 6.0%0.46 | 5.8%0.21 | 5.7%0.14 | 6.0%0.33 | 5.6%0.34 | 5.7%0.06 |
| Australia | 3.5%0.63 | 4.0%0.43 | 4.3%0.32 | 4.9%0.59 | 5.0%0.14 | 5.1%0.06 |
| France | 4.5%0.29 | 4.0%0.55 | 4.6%0.61 | 4.1%0.48 | 4.0%0.09 | 4.0%0.02 |
Key Insights:
- United States's share of getting started app installs expanded from 36.6% → 41.6% over the charted period.
- Top 5 markets plotted: United States, United Kingdom, Canada, Australia, France.
- Getting Started app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
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Geographic Distribution of Getting Started Shopify App Installs
United States dominates demand for getting started Shopify apps with 41.6% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (7.1%) and Canada (5.7%) round out the top 3, together accounting for 54.4% of all getting started app installs. Australia (5.1%) and France (4.0%) fill out the top 5, giving a combined view of where getting started app demand actually concentrates. On the flip side, Italy has lost the most share this month (-0.2pp).
With 41.6% of getting started app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (7.1%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Getting Started Shopify Apps Over Time
United States's share of getting started Shopify app installs grew from 36.6% (Nov 2024) to 41.6% (Sep 2026) — a +5.0pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Canada, Australia, France — show which regions consistently drive getting started app demand over time.
United States's widening getting started lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
Top 5 Apps in Getting Started
- Shopify Inbox — Among the most-installed getting started apps worldwide with 33.6% install share, rated 4.6★.
- Shopify Digital Products — Among the most-installed getting started apps worldwide with 63.8% install share, rated 4.8★.
- Buy Button channel — Among the most-installed getting started apps worldwide with 0.1% install share, rated 3.9★.
- Retail Barcode Labels — Among the most-installed getting started apps worldwide with 2.3% install share, rated 2.3★.
- Shopcodes — Among the most-installed getting started apps worldwide with 0.2% install share, rated 2.6★.
Getting Started Shopify Apps — Frequently Asked Questions
1. Which countries dominate getting started Shopify app installs?
United States dominates getting started Shopify app installs with 41.6% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are getting started Shopify apps most popular?
getting started apps are most popular in United States (41.6% share), United Kingdom (7.1%), and Canada (5.7%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for getting started Shopify apps?
United States is the fastest-growing market for getting started apps this month, gaining +0.7pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for getting started Shopify apps?
Italy has shed the most share this month (-0.2pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for getting started on Shopify?
For getting started apps, country share is computed from each country's recent reviews divided by the total reviews collected globally for the collection over the same window. Reviews are a robust proxy for installs since Shopify doesn't publish install counts.
6. Has the leading market for getting started Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 36.6% to 41.6%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
