Shopify has teamed up with Operation HOPE and GoodCarts to help empower one million black businesses (1MBB). The joint initiative will help the community set up their online stores and connect to a wide range of customers.
As per a Yahoo Finance report, online business ownership by the black community has increased by almost 40 percent after the coronavirus pandemic. Through the 1MBB partnership, the community will be provided free consultation, support and online marketing to reach the new customers and sustain a growth rate.
Through this partnership, we are committed to growing our Black-owned Businesses circle with at least 1,000 Black entrepreneurs and businesses by 2024, promoting 1MBB training and mentorship with GoodCarts members and collaborating on future opportunities to grow purpose and social impact via e-commerce.
Steven Clift, CEO, GoodCarts
Why GoodCarts?
The Minneapolis-based company works on a technology that helps save time, energy and budget without compromising on revenue. The Shopify app is available as free to all.
“With 1MBB, together we will boost Black-owned e-commerce brands with one-of-a-kind cross-promotional technology from GoodCarts and our Shopify app,” Steven Clift, CEO of GoodCarts, said.
“Through this partnership, we are committed to growing our Black-owned Businesses circle with at least 1,000 Black entrepreneurs and businesses by 2024, promoting 1MBB training and mentorship with GoodCarts members and collaborating on future opportunities to grow purpose and social impact via e-commerce.”
“GoodCarts is thrilled to work in collaboration with the 1MBB initiative. We look forward to working with their team to expand opportunities for Black-owned businesses across the country,” he added.
Collective Fight for Economic Opportunity
American non-profit organization Operation HOPE sees 1MBB as an opportunity to establish economic equality. “1MBB is excited to help Black-owned brands grow together. Our new Black-owned Business circle on GoodCarts extends our abilities to offer community, resources and support for Black entrepreneurs to take their brands to market,” Lance Triggs, Executive Vice President of Program Operations, Operation HOPE, said.
“It’s a win-win in our collective fight for economic opportunity,” he added.
The 1MBB initiative will not only help the black entrepreneurs set up their stores but also provide guidance for a sustainable growth over the next 10 years.
About Operation HOPE
Established in 1992, it primarily works against poverty and aims to empower the low-income groups of society. Operation HOPE started the 1MBB initiative with Shopify in October 2020 to create a path to profitable business for the Black community. Shopify shares a similar passion for helping the underprivileged communities grow online. Shopify, with all its ventures, promises to maintain an independent platform for businesses to sell their products.
About GoodCarts
Founded by Chris Dykstra, it is an application available for free on the Shopify app store. It helps online merchants increase sales. The service involves no costs for customer acquisition as it earns through post-checkout promotion deals. The app also provides exclusive discounts to customers for trying out new Black-owned products. It claims to serve over hundreds of online stores.
