Statistics say that more than 95% of Shopify stores fail to succeed, while only less than 5% of brands reach a point where they’re making profits. Winners don’t do different things, they only do things differently. What is it that this 5% of brands are doing that most brands aren’t? Is it mere luck or are there more forces at play? This article focuses primarily on mistakes that most brands make while opening a Shopify store and fail miserably as a result of these mistakes.
Opening a Shopify store alone wouldn’t attract an audience. One of the primary ways of gathering the attention of more shoppers to your store is a good marketing strategy, and most importantly good software that tells you the analytics of your store. Here are 5 mistakes that you must prevent in 2023 to get where you wish to reach:
1. Choose your product wisely
Before starting anything else, the most important step is to choose the right product. If your product is not right, nothing else will matter. You need to research profusely about the demand in the market to choose the product that will bring you profits. Choosing a product without putting much thought into it can drive your brand towards failure at the very first step.
Along with being something people wish to buy, your product should also carry a unique factor. For instance, many Shopify stores aim to create eco-friendly and sustainable products and they market their products around the objective of saving the planet.
Moreover, many brands also aim to create organic products in a world today where most brands are using harmful ingredients to make up their products. A unique thought behind the product that you’ve chosen can take your brand a long way.
2. Develop a mobile app for your Shopify store
It is a fact that mobile applications tend to bring in more business in comparison to websites. If you succeed in getting your customer to download your app on their phone, there is a higher probability of them opening your app and ordering your product than going on the web and looking for another brand that sells the same product. A mobile app brings your business to your customers’ fingertips thereby increasing your sales manifold.
A common mistake made by most brands is that they start focusing on other things before they build an app. Building an app is a prerequisite for a successful business. It is one of the 5 most important things that you need to do before you indulge in other activities related to your Shopify store.
3. Have a good marketing strategy in place.
Marketing is what makes your brand reach more customers. In case of a lack of a good marketing strategy, no matter how good or thoughtful your product is, there are high chances of your brand failing because it would never reach more people. Most Shopify stores market their products through social media apps.
Before establishing a marketing strategy, first one needs to identify the social media platform that is most used by the targeted audience. The key is to target the right audience. For instance, for a brand selling cool t-shirts, the right platform to market their product may be Instagram because most of the Genz use that platform. Similarly, a makeup brand could do well both on YouTube and Instagram.
Partake Foods is an example of how a woman turned her brand into one of the top food stores on Shopify by only using a simple emailing list and nothing else. Marketing is the key and hacking the right marketing strategy may be the path to success.
4. Establish prompt and good customer service
Bad customer service may be the reason why your business is not picking up. One of the main objectives of any business is to keep the customer happy because if the customer is happy, they will come back, else they won’t.
A customer returning to your Shopify store is what makes all the difference. One bad experience with customer service can result in losing a customer that could’ve been a loyal buyer and someone who would have recommended your brand to more people.
Prompt and accommodating customer service can help retain a customer and can turn a customer into a loyal one. Keeping customers happy, especially in the beginning is extremely important because that is when your brand is building a rapport with the customers and it can go either way.
5. Create a high-quality Shopify shop
Landing on a website with spelling mistakes and with grammatical errors can make a customer feel like your store is a fraud. Moreover, low-quality photos on your website can again give the impression that the photos are stolen and that the brand is not genuine.
Your Shopify store must be of high quality for these reasons and many more. A good-quality camera must take the photos and the content should reflect dexterity. Similarly, the social media account that you are using for marketing your products should also present high-quality photos and creativity.
