Customer service is king, whether it’s for your brick-and-mortar store or for Shopify. A business without efficient customer service in place is like a ship sailing into a storm. You ask yourself, how many times have you purchased something from a store that has a bad reputation or bad customer reviews? Zero.
Similarly, you can’t expect customers to buy from your brand without proving your dedication to their interests, and that’s not possible without customer service or a helpdesk.
In this blog post on spdigest, we’ll skim through some simple, cost-efficient, and quick-yielding ways to build a customer service mechanism that works.
Keep Your Eyes and Ears Open
Keep tabs on what your customers are liking and what they’re not on your website. There are many affordable tools like Heatmaps, Hotjar, Acquire Live Chat, and many more, that make your life easier by providing real-time insights into consumer behavior, and their journey on your website.
Set Expectations Right
Believe us, we get how tiresome it is to argue with customers over return policies, shipping delays, and delivery charges. That’s why it is wise to set clear expectations right from the start. Add your store policies in Shopify and make sure it is displayed on the product page and also before the checkout.
If the customer decides to argue anyway, at least you’ll have your facts straight.
Create a Way Through Which Your Customers Can Contact You
Add a contact form on your Shopify store and while you do it, make sure you don’t put too many form fields out there. Your customers want their queries answered and they want it quick. You can also install a chatbot or a live chat feature where customers can contact you in real time.
Add an FAQ Section
Observe what are the questions you’re asked the most. Put them out there in the FAQs section. Your customers would thank you to make the answers available to them easily. Also, add extra information about your product which is often asked by buyers. For example – if it’s vegan or not, it is tested on animals, etc.
Include Auto-fill Feature in Checkout
Trust me, your customers will love you for making their lives so much easier for them. They are definitely going to buy from your brand if you make their buying journey easier. Include an auto-fill feature on your checkout page so that it saves their time and theirs as well.
Reward the Heavy Shoppers
Include a reward system or gift voucher for customers who make a purchase over a certain amount, to let them know that they matter. Alternatively, you can decide the spending tiers for customers and reward them accordingly. Also, offer periodic discounts to buyers who purchase often from your website.
Install Customer Service Apps
Alternatively, to make your life easier you can install Customer Service Apps on your Shopify Store. Here are some of the best Shopify Customer Service apps for your business.
- Helpdesk Support & FAQ‑UVdesk
- WhatsApp Helpdesk + Marketing
- Gorgias ‑ Live Chat & Helpdesk
- Shopify Chat
- Live Chat, Help Centre & CRM
- EDesk: Live Chat & AI Helpdesk
- Zendesk
- Tidio ‑ Live Chat & Chatbots
- Reamaze Live Chat And Helpdesk
- Chatdesk 24/7 Email & Social
You can book a free trial for Shopify Customer Service apps to know which one suits your business requirements the most. Alternatively, there are some ways to identify the best pick, which we’ve mentioned below.
Ensure that the Shopify Customer Service App you pick has all the features as per the latest trends and technology.
- No matter how good an app is, you cannot go past your budget. Identify your budget and find the app that falls well within the boundary.
- Even if you’re installing an app for Customer Service, note that the app provider also has functional customer service in place.
- Does it integrate well with other platforms? This is an important question to ask.
- Is it too complicated? If it’s not user-friendly, you don’t need it.
While product quality and marketing are important to attract potential buyers to your business, we cannot undermine the importance of customer service. Understanding customer satisfaction can be tricky and it cannot be achieved overnight. And there will be times when it is not achieved at all. Yes, we know customers can be unreasonable at times.
The goal is to reduce putting yourself in such situations. That’s what good customer service is for – to nip customer dissatisfaction in the bud.
