Amid rising cost of living worldwide, the competition is cutthroat among retail merchants. More than brick and mortar stores, online merchants are facing difficulties as advertising cost is soaring high. However, there’s nothing to worry for Shopify merchants as marketing platform AdRoll has launched its Rewards Program to help these small scale businesses save big on advertisement costs.
Based in San Francisco, AdRoll helps direct-to-consumer e-commerce brands to reach the target audience with less of cost involved. Already a strategic partner with Shopify, AdRoll in its new Rewards Program offer 10 percent cashback to merchants for any spending on web advertising using AdRoll.
At a time when merchants and consumers face economic challenges, it’s never been more important to help our customers do more with less.
Roli Saxena, President, AdRoll
How to Get Started?
AdRoll Rewards Program started on November 1. New merchants on Shopify have to manually install the update, while merchants already enrolled with AdRoll’s Ads package or Marketing & Ads Plus package will get their accounts automatically updated.
“We are so excited to launch this program today. At a time when merchants and consumers face economic challenges, it’s never been more important to help our customers do more with less,” Roli Saxena, President at AdRoll, said in a press release.
AdRoll’s partnership with Shopify is seven years old. “For seven years and counting, Shopify has been an incredible partner and continues to work with us in new and inventive ways to benefit our mutual customers,” Saxen aadded.
How AdRoll Helps?
The new program is designed with an aim to help merchants in an increasingly competitive environment. With Black Friday Cyber Monday (BFCM) 2022 approaching, holiday shopping season promotions are soaring high, leaving a little profit margin for retailers.
Merchants have to spend exponentially on advertising during this holiday shopping season. AdRoll Rewards Program will help Shopify merchants secure big profit margins despite rising competition.
User Experience
American off-roading equipment seller RIGd Supply has its online store based on Shopify Plus, a premium upgrade to the Basic plan on the Canadian e-commerce platform. It has been using AdRoll to manage ads and email campaign since 2019. The integration has claimed to have helped RIGd Supply record a year-to-date ROI of 24.4x.
“I knew we had to ramp up our marketing game as RIGd grew, and AdRoll has guided us in the right direction. With AdRoll, we can create whatever we want and set it up however we need it to run,” Luke Wronski, the founder and CEO of RIGd Supply, said.
“When you have a platform where you can easily see marketing activity and returns, update and change ads, and ask for support for optimization, it’s a great situation,” Wronski added.
AdRoll’s Another Offering
Apart from AdRoll Rewards Program, AdRoll is planning to launch an automation studio for Shopify merchants. With this, merchants can promote their products through omnichannel marketing campaigns within minutes. They would only require digital marketers, who could build automations across email, social and display ads. This will give shoppers a personalized feel while making online purchases.
The proposed automation studio will also allow merchants to create social ad campaigns across different social media platforms like Facebook, Instagram and Pinterest. With one single click, the automated platform promises to bring ease to marketers. The automation studio is also expected to be available to all before the BFCM 2022.
What is BFCM 2022?
BFCM 2022 is the annual holiday shopping season, which is falling on November 25 to 28 this year. Black Friday is the Friday, that comes next to when Thanksgiving is celebrated in the United States. It marks the beginning of the Christmas shopping season. Stores, both physical and online, offer discounts and sales to customers. The shopping season starts either late night on Thanksgiving or early morning on Black Friday. These appealing sales continue until Monday, which is called Cyber Monday. Some stores continue these sales for a week, which is called ‘Cyber Week’.
This yea, Thanksgiving will be celebrated on November 24. The BFCM shopping season falls on every November’s fourth Friday, until the month starts with a Friday. According to the International Council of Shopping Centers, Black Friday has been America’s busiest shopping day every year since 2005. Apart from the US, it is highly popular in the United States, Canada and Australia.
ALSO READ: BFCM 2022: Here’s How Merchants Can Prepare
Direct Connect
According to Shopify President Harley Finkelstein, the retail landscape is evolving with time and brands need to connect directly with customers to make most of the BFCM 2022.
“Every year we forecast the trends for Black Friday Cyber Monday. Two trends we see for 2022 that are really interesting,” Finkelstein said in a Twitter thread.
The Shopify President was talking about:
- A climate-conscious consumer behaviour
- And how connecting directly with consumers will increase loyalty
“Shopify’s merchants are set up to win on both,” he claimed.
Every year we forecast the trends for Black Friday Cyber Monday. Two trends we see for 2022 that are really interesting:
— Harley Finkelstein (@harleyf) November 10, 2022
– The climate-conscious consumer
– Connecting directly with consumers = increased loyalty@Shopify’s merchants are set up to win on both.
“Consumers are voting with their wallets to support climate-conscious brands: 43% of shoppers are more likely to buy a product and 45% will pay more if it will address their carbon footprint. Great news for Shopify merchants: every @shop purchase removes CO2 from the air for free,” Finkelstein said in one tweet.
“Consumers are more hybrid than ever & brands need to connect directly with them to secure their loyalty. @Shopify has been setting merchants up for this since our inception; we’re the home of DTC brands & we make it possible to connect & sell everywhere your customers spend time,” he added in another.
On Thursday, Shopify released its BFCM global research survey, indicating that brand loyalty, climate consciousness and quality over price are among top preferences of customers ahead of the big shopping season.
