The e-commerce industry is on a thrive. Despite the current inflation woes, the future is optimistically bright. Come what may, buying and selling are here to stay and so does e-commerce. That’s why it’s important to incorporate some common Shopify marketing guidelines while making a website.
While you’re reading this, there are roughly 7 million eCommerce websites in the world. What am I telling you this? Reason: The crowd is vast and the competition is fierce. There’s a lot of noise; now, it’s even harder to cut through it.
But the good news is, most of the websites are merely average, and with a carefully thought-out plan, you make a cut. So, if you want to make your websites where the major sales are happening, don’t be just average. Follow these Shopify marketing tips to building a great Shopify website.
1. No Fluff. Just Clear Messaging.
First and foremost, don’t talk in circles. Don’t use complicated sentences. DON’T oversell or say things that you don’t mean. Your e-commerce website should offer clarity. Even at a glance, your customers should understand what you do, why you do what you do, and how you do what you do.
If you obscure or complicate any information, it might complicate, elongate or even prematurely kill the buyer’s journey to sale. Make sure your website is clear and jargon-free.
Use language that even a fourth grader can understand.
2. Show your customers that you know what you’re doing.
Customers don’t believe sellers who are just doing business for the heck of it. They want experts in their respective fields. Customers should be ensured that you know what you’re doing. One way to do this is; don’t just sell your product, sell an experience. For example, if you sell decaf coffee, tell your customers how this coffee is going to change their lives for good.
People buy experiences, not products.
3. Make sure your design is responsive.
Content? Check. Products? Check. However, if you miss this one step, it’s game over. Customers access your website using smartphones, tablets, laptops, or even PCs. Make sure that when Google crawls your website, it looks great on every device. That’s why it’s important to keep checking your website for responsiveness from time to time.
Remember: what’s visible is what sells. How can you sell something that cannot be seen?
4. Teach people how to use your product via product demos.
Video demos are important, no matter how exhaustive the process to make them is. However simple is your product, you should tell your customers how to use them. Even for a simple decaf coffee, you can put a product demo that shows the journey of a coffee bean to a cup of piping hot coffee.
Who knows that video might nudge your customer to hit the ‘add to cart’ button.
5. Be mindful of the buyer’s journey.
People hate complications. Too many steps. Too many roadblocks. This is the last thing you would want to have on your website. Make sure that the process from viewing the product to making the payment and tracking the order is as seamless as it gets. Keep your buyer interested at every stage.
Show them a pop-up to cross-sell or upsell or simply a video testimonial of how your product is being loved by many.
Keep their attention hooked on your website.
6. Let the reviews speak.
If your product is really good and people are loving it, there’s no reason to shy away from reviews. You can even ask returning customers for a review or a shoutout on the social media. Testimonials or customer reviews help prospective buyers trust your brand. Highlight the reviews section on your website.
Let customers tell your story.
7. Return policy that is reasonable for both parties.
I understand how some unruly customers take advantage of e-commerce’s flexible return policies. I don’t want you to be taken for a ride, but have a return policy in place that is reasonable for customers and you both. I’ve observed that customers are more likely to return to a website that has a good return policy. Make sure you display your return policy clearly on the product page itself to avoid unwanted situations.
Take care of your customers’ choices, and they will take care of you.
8. Reward returning customers.
I’ve read it somewhere that customers are the best brand ambassadors. Create a brand that your customers love, and they will market it for free. Therefore, have a reward system in place that incentivizes customers who are regular on your e-commerce website. Also, reward customers who refer your brand in their circle. Trust me, it’s the cheapest way to market your product.
Happy customers have the highest success rate in marketing.
9. Last but not the least, take care of your customers.
You have an awesome product. Your customers love it. There’s a return policy in place. But if you don’t have customer service in place, you won’t be getting far along in the e-commerce business. Good customer service makes customers feel cared for and valued. If something goes wrong with your product, which happens all the time, especially with electronic products, make sure you provide the needed support to your customers.
Take care of your customers, they’ll take care of your business.
So, these are the Shopify marketing tips to building an awesome e-commerce website. Did I tell you something new? Some might feel no. Most of these things are basic but while setting up a business, they often get out of sight. I hope this blog reminded you that customers are the most important part of your business.
Summing up this blog post with a quote from the king of e-commerce himself: “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000” – Jeff Bezos
Do you agree with Mr. Bezos?
Did you like what you read? If this Shopify marketing strategy helped you optimize your e-commerce website, let me know in the comment section. I’m also building a Shopify Marketing Guide to Boost Sales, to help business owners like you optimize their marketing strategies and maximize traction and sales. Stay tuned on spdigest to be the first one to know when it goes LIVE!
Want to explore if Influencer Marketing will work for your Shopify website, I’m sure you’d like to read this article as well. Let us know what you think.
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