With the enormous success of ChatGPT, Shopify has also launched an artificially intelligent tool called Shopify Magic to help merchants write product descriptions on their Shopify store.
Designed for commerce, Shopify Magic is a suite of software tools that write attractive and high-quality product descriptions on their own. While you save energy by not planning descriptions, it helps you save time as well as compelling product descriptions are generated within a few seconds.
The time and energy you save using Shopify Magic can then be used to sell more and focus on the right promotions to reach your target audience.
Shopify’s AI Bet
Shopify is a Canada-based e-commerce platform that allows local merchants to set up an online store. While it has already simplified the setup process for low-technical merchants, features like Shopify Magic are going to help merchants a big time. After setting up the store, designing product pages and writing descriptions for each product take a lot of time.
Some merchants, who sell a huge variety of products, leave many products undescribed on their product pages. Shopify estimates these products to be in millions. Product descriptions not only make the product page attractive but also help shoppers make informed decisions. Product descriptions also help in search engine optimization (SEO) as one can fit in all important keywords in that text. As it drives more traffic to your store, you see an increase in conversions.
More About Product Description
The product description is an explanatory text that summarises the features of a product, its benefits and specifications. It aims to provide potential customers with an accurate and detailed understanding of what the product is and what it can do, helping them make informed purchasing decisions.
A good product description must feature details like the name of the product, brand, dimensions, materials used and colour options. It must also include other relevant technical specifications and highlight the product’s unique features and benefits, such as its performance, durability, ease of use, or any additional value it may offer to the customer.
Effective product descriptions help e-commerce businesses and retailers increase customer engagement and drive sales. A well-written product description can help customers feel confident about their purchase, build trust in the brand, and ultimately lead to increased customer satisfaction and loyalty.
Why do we Need SEO?
Shopify SEO is essential for all stores based on the Canadian e-commerce platform. The world’s leading search engine Google processes more than 40,000 searches in an average second. It counts for almost 3.5 billion daily searches daily. Among these searches, many include online shopping searches. Here’s when Shopify SEO works for merchants to rank high on these search results.
ALSO READ: Shopify Store Guide: 7 Common SEO Problems And Their Solutions
SEO is the most effective way for merchants to drive organic traffic to their online stores. A higher rank on search engines like Google helps in generating more traffic and sales on the website. With the help of the right SEO, Shopify merchants can improve their conversion rate.
Site speed also decides the SEO rank. A website’s rank never remains static. Once it starts responding slowly, users lose their interest and so do search engines. The faster-loading websites rank better on the search engine results page (SERP).
How Shopify Magic Works
It is easy to get started with Shopify Magic. All you need to do is mention important details and keywords you want to rank on and the rest of the job will be done by Shopify Magic. It will generate the right product description on the product setup page so you don’t even need to copy and paste it. Earlier, merchants used to face a lot of difficulties in describing each product due to either inadequate skill or writer’s block. However, with Shopify Magic, you don’t need to worry.
Merchants who wish to make quick money should start selling products with Shopify Magic descriptions. Even for those with a huge variety of products, Shopify Magic offers descriptions for large product catalogs, all in a consistent tone. It does not matter how many products you want to sell, just add Shopify Magic to your admin and see the results. Just make sure that you use the saved time and energy in focusing on new strategies.
Why do we Need New Strategies?
New strategies can help e-commerce merchants to increase customer engagement. Examples like personalized marketing and social media marketing can help e-commerce merchants reach and engage with their target audience more effectively. This ensures a higher brand awareness, increased customer loyalty and ultimately more sales.
Making new strategies also helps you improve user experience on your Shopify store. User experience (UX) design and mobile optimization can help e-commerce merchants provide a better shopping experience for their customers. This leads to higher conversion rates and lower bounce rates, which can ultimately improve the merchant’s bottom line.
You can also analyse the data better with new strategies. Data analytics and machine learning can help e-commerce merchants gain insights into customer behavior and preferences. With this, merchants make more informed decisions about inventory management, marketing campaigns, and other aspects of their business.
It is also essential to expand market reach with time as international expansion and cross-border selling can help e-commerce merchants reach new markets and expand their customer base. You can increase revenue and have a stronger competitive position in the market.
So make sure you use your saved time in making new strategies to stay ahead of the competition, improve customer satisfaction and drive business growth.
Shopify is also planning to launch more tools linked to Shopify Magic. “Many merchants will start seeing the Shopify Magic icon in their admin today and over the coming months. Are you ready to try AI-generated product descriptions, but don’t see Shopify Magic in your admin? Sign up now for the waitlist and be one of the first to experience Shopify Magic when it becomes available,” Shopify states in a blog post.
