Shopify and Interakt have joined hands to bring a completely different shopping experience for users this coming festive season and that too on WhatsApp. This means with just a single click, carts on WhatsApp chat can be turned into orders on Shopify. Out-of-the-box integration with Payment gateways like Razorpay are available for non-Shopify merchants.
The Shopify-WhatsApp integration powered by Interakt aims to make the order placing and payment process an effortless job on WhatsApp itself. The automated checkout workflow also enhances the customer’s experience.
Our research shows more than three quarters (76 per cent) of Indian consumers plan to shop online in the lead up to Diwali, and Interakt’s seamless Shopify-WhatsApp integration gives merchants the ability to connect with customers throughout their online journey.
Siddhant Rana, Market Development Lead India & South Asia, Shopify
Festive Shopping
Stating why Interakt’s Sales Channel App is the de-facto platform for businesses to boost their sales during the coming festive season, Siddhant Rana, Market Development Lead India & South Asia, Shopify said, “Our research shows more than three quarters (76 per cent) of Indian consumers plan to shop online in the lead up to Diwali, and Interakt’s seamless Shopify-WhatsApp integration gives merchants the ability to connect with customers throughout their online journey. It’s a simple and effective plug-in for your online store to boost acquisition, conversion, support, and loyalty through conversational commerce with customers over the festive shopping season.”
With the Interakt-Return Prime integration, merchants will be able to manage exchange and return requests as well on WhatsApp. For this, the brand will be required to include the Want to Return/Exchange option as a part of their automated Welcome/OOO message on WhatsApp. This will direct users to a personalised Return Prime page where they can place the return request.
Customers need assurance about their online orders and that can only be achieved through constant communication over a channel that they are comfortable with.
Yash Bhanage, co-founder, Bombay Sweet Shop
Shopping on Finger Tips
WhatsApp’s smart automation features reduce the wait time of customers, thus allowing businesses to improve service quality. For example, automated notifications can be used to inform customers about order updates, and delay during rush hour apart from several discounts and offers available on special occasions. Auto-replies could be set up for Frequently Asked Questions, enabling brands to effectively manage the increased influx of consumer queries and conversations during the festive season.
Talking about the Shopify-Interakt collaboration, Interakt’s client, Yash Bhanage, co-founder of Bombay Sweet Shop said, “No one in India wants another app on their phone. The ease and convenience that WhatsApp brings to the table are unparalleled so we knew we wanted to get our customer service built on WhatsApp. Customers need assurance about their online orders and that can only be achieved through constant communication over a channel that they are comfortable with. And that’s where the Shopify-Interakt integration helped us tremendously!”
Ahshad Jusawalla, VP & Business Head, Interakt said, “The Shopify-WhatsApp integration powered by Interakt has helped 1000+ merchants leverage the simplicity and reach of WhatsApp to build strong relations with their customers. Our clients have reported 20 per cent of their total business coming from the Sales Channel App. I would encourage brands to set up their WhatsApp stores to promote, and grow their online sales in this upcoming festive season!”
