Shopify Email, an email marketing platform built especially for Shopify store owners, has introduced a new feature called express checkout button. Shopify Support took to Twitter to announce: “If your goals include increasing conversion, increasing email performance, creating a sense of urgency for new releases and flash sales. Add an express checkout button to your next email campaign. Now supported by Shopify Email.”
“With express checkout, customers have the convenience of starting a purchase directly from your next email,” Shopify Support wrote in another tweet.
With express checkout, customers have the convenience of starting a purchase directly from your next email.
— Shopify Support (@ShopifySupport) September 8, 2022
We’re getting into the how and why of this latest improvement on our blog.https://t.co/V6WpnMgv0w
What is Shopify Email?
Shopify Email helps business owners on the Shopify platform to create, run and track email marketing campaigns. It helps merchants to engage subscribers and create promotions.
“From templates and reporting to automated workflows, Shopify Email has what you need to grow your business—all within one platform. Create strategic campaigns delivered to the right customers at the right moment, no experience necessary,” states the e-commerce giant on its website. Shopify Emails helps design branded emails without prior experience, skip coding and use templates, send automated emails and manage campaigns within the platform.
Email plays a vital role in direct-to-consumer connection in an e-commerce landscape where business owners are compelled to get customers through marketplaces and ads. To be successful in e-commerce, one needs to grab eyeballs and turn potential buyers into loyal customers.
What is Express Checkout?
Shopify Email has now an express checkout section. One can add the button to their email marketing campaigns or get started with the new express checkout template. The new feature is meant to enhance the checkout experience of customers for a product in Shopify Email.
Express Checkout uses checkout link technology to offer a new email template, a button exclusively for checkout and a section for business owners. This boosts the interaction of customers with email content and also enables them to checkout within a few clicks. Express checkout will not only minimise friction but also motivate buyers to purchase quickly.
Benefits of Express Checkout
Below are some advantages of Express Checkout button:
1. Enhances Email Performance
Buyers are often loaded with emails from brands on a regular basis which leads to notification fatigue. However, if you add an interactive piece of content to your email, it can help engage readers. Interactive email also improves click-through rates and conversion. As per Kapost, interactive email generates double conversion than reading passive content.
2. Revenue Growth
As customers can now directly purchase from an email, they have already skipped multiple steps of landing on a website and then checking out. In case of a new product drop or flash sale, a sense of urgency can be created in your email campaigns with express checkout buttons.
3. Stronger Relationships
Express checkout also focuses on building customer relationships. With the latest feature, Shop Pay users can easily save payment information for even faster checkout. Such positive shopping experiences build trust and boost customer loyalty. It also increases the likelihood of customers returning to the store to make another purchase.
