Shopify successfully hosted Shopify Commerce Day 2022 SEA & India event on September 15. The four-hour long event allowed entrepreneurs and merchants get together and learn new ways of customer engagement. This event was aimed at helping small business owners boost sales in the upcoming Black Friday Cyber Monday (BFCM) and India’s festive shopping season.
Gabby Song, Senior Experiential Marketing APAC at Shopify, revealed in a LinkedIn post that the event was attended by over 500 partners and merchants. “It’s been a week after Shopify’s Commerce Day 2022: SEA & IN – the first hybrid event in this region (after Covid) of this scale brought to life. We had more than 500 partners and merchants joined us both IRL (in real life) and virtually as we shared about our products, partner solutions and learnings from our merchants,” she said in her post.
“NGL (not gonna lie), I’m still exhausted but hearing the positive sentiments from the team and our attendees – it makes it all worthwhile. Seeing the ecosystem of partners and merchants come together, hearing the discussions and realising this was exactly what we as a brand needed to do; providing a platform for all to come together,” Song added.
Song thanked the local team and Shopify representatives who flew in for the Commerce Day 2022 SEA & India event. “None of this would’ve been possible without the amazing local team AND those who flew in for this Roberta (Bertie) Ocampo Julian Bartram Bharati B. James Johnson Shayna Arora Apsara Chidambaram Ananth Jayarajan Felix Chen,” Song said.
“Not to mention our partners hosting booths Jumpstart Commerce Atome 360&5 | Shopify Plus Agency Meekco.Asia Overdose. Dotdigital TikTok for Business Lalamove Grab Seventh Triangle Lucent Innovation Verz Design Pte Ltd,” she added.
Next Is: Shopify Unite 2022
Song concluded with a promise to attend Shopify’s next event as well. In October, the Canadian e-commerce giant will host Shopify Unite. This year, the two-day event will be held in three different cities — London, Toronto and Melbourne. Shopify will lead sessions, discussion on development best practices with partners, one-on-one technical office hours, guided hands-on coding workshops and much more during Shopify Unite 2022.
Are you ready London?! pic.twitter.com/dYfBUirT2E
— Shopify Developers (@ShopifyDevs) September 6, 2022
Capturing Indian E-commerce
In India, Shopify is planning big. It partnered with Interakt to bring WhatsApp shopping experience for customers this coming festive season. A single click will allow them to add products to carts on a WhatsApp chat, which can be turned into orders on Shopify. Out-of-the-box integration with Payment gateways like Razorpay are available for non-Shopify merchants.
Shopify also partnered with Paytm, India’s most prominent digital payment method, to allow merchants collect payments seamlessly with Paytm Payment Gateway. Merchant partners will be able to accept payments via Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), net banking, debit cards, credit cards and more, said the company. Customer support will also be available for them on a priority basis. With the rapid boom of e-commerce in India, merchants are adopting digital payments to increase their businesses.
According to a merchant data report, recently released by Shopify, merchant partners from India sold their products to over 70 million buyers across the globe in 2021. An average Indian merchant on Shopify sold his products in 10 international markets. The United States, the United Kingdom and Australia are among top countries where Indian merchants sold their products.
While BFCM 2022 has attention of merchants from the United States, the United Kingdom, Canada and Australia, Indian merchants are also planning to boost sales in India’s own festive season, including Diwali and Dussehra.
