Shopify now has an application to reward customers with discount coupons for recommending the brand by posting praise on personal social media account. Instagram Discount Referrals by AdMass Rewards app is available for free on Shopify App Store. However, for advanced features, Instagram Discount Referrals offer plans like Pro for $49/month, Growth (Popular) for $99/month and Scale for $299/month.
AdMass Rewards is most useful for stores that want to increase their store’s traffic and heighten brand awareness. So, say they have ten customers, if two or three customers post, then it might lead to four or five of their followers to visit the store and so forth. Where AdMass delivers value is in snowballing growth for store owners.
Yuri Kaplan, CEO and founder, AdMass
How it Works?
Once installed, the app provides customers an option to post on social media after making purchases on Shopify Store. In the post, the customers recommend Shopify store to their followers. In lieu of recommendation, Instagram Discount Referrals provides customer with a discount coupon.
Discount coupons motivates customers to make further purchases with the store. This is what makes the app a win-win deal for brand awareness and sales growth. The Shopify store gains engagement from friends and family members of the first customer using Instagram Discount Referrals. The recommendation also builds trust among friends and family members of the customer, making it much more effective and efficient than traditional advertising channels.
Objective
According to AdMass CEO and founder Yuri Kaplan, the app’s objective is to engage interested customers in a non-invasive manner. It is not annoying as social media pop-ups and involves less costing than influencer marketing. Only those with genuine interest will get engagement offers from AdMass based on artificial intelligence.
“This pop-up engages users while browsing stores; it doesn’t engage on the homepage. So, it’s not invasive. What AdMass is trying to do here is create an environment where the person is already browsing the site. They might be looking at the products, AdMass detects interest, and then pops up a discount code in exchange for a social media post. The user enters their email, and they’re provided an image and a caption that they can post. They post and instantly get a discount so they can keep shopping,” Kaplan said in a release.
Rising E-Commerce
After pandemic, small business owners have shifted their base from physical to online. Since 2020, a 200 percent increase of online stores has been witnessed with more than 2.5 million new shops set up on Shopify. With applications like Instagram Discount Referrals, small businesses can add value to their offerings in a highly competitive e-commerce business.
Personal recommendations on a brand result in a five-time increased purchase in comparison to influencer marketing.
“We are ultimately about delivering value. AdMass Rewards is most useful for stores that want to increase their store’s traffic and heighten brand awareness. So, say they have ten customers, if two or three customers post, then it might lead to four or five of their followers to visit the store and so forth. Where AdMass delivers value is in snowballing growth for store owners,” Kaplan explained.
Low-Cost Advertising
Instead of costly traditional advertising, Instagram Discount Referrals allows brands to advertise through real people. The cost is much less as discount coupons still bring in sales revenue. Add to this, your brand lovers turn into influencers and help generating organic and trust-worthy advertising.
User Experience
Launched in April, Instagram Discount Referrals claims to have helped over 200 stores on Shopify. It has an overall rating of five on Shopify App Store, thanks to 13 five-star ratings.
“Love the customer service! After installing the app I was contacted by a service rep (Cristina) welcoming me to the app and asking if I had any questions. It was easy to set up myself (and I am not a developer) but after creating the popup I wanted to know the best images I could use. Cristina was right there to help and answer any questions I had, even provided me with some great ideas for inspiration. Customer service deserves 6/5 stars!” AnotherLevelWigs from the United States said in its review.
