Happy Returns, a subsidiary company of PayPal, has now made return shopping easier for all Shopify users by making its services available for free for all Shopify merchants. Happy Returns not only offers a smooth and easy way to execute returns and exchanges but also makes it easier for merchants to recover revenue by giving their customers a happy and successful experience with the Shopify app.
Along with making the returns and refunds process easier and smoother, Happy Returns also offers the unique feature of exchanging an already-bought product with another size, fit, colour etc. available with the merchant, ensuring that the merchant doesn’t lose a customer only because the bought size or colour didn’t suit the buyer.
“Now, more than ever, shopper re-engagement and revenue retention are key priorities for merchants. It’s not enough to make returns easy, merchants need to account for every dollar and bring shoppers back at every stage. We’ve created a way to re-engage customers at a critical point in the shopper journey, in an innovative way that keeps financial reporting simple,” said Sanaz Hajizadeh, Director of Product Management, at Happy Returns
Why is there a need for easy return shopping?
Shopify’s current competitor Amazon offers an extremely simple return policy where with only 2 clicks, the customer can return or exchange a product with no other hassle. Shopify, on the other hand, is yet to improve in many aspects such as speedy one-day delivery, easy returns, one-day refunds and easy exchanges with other products available in the store.
Happy Returns now offers these features to the merchants on Shopify free of cost which will not only re-engage the customers by giving them an easy and smooth return experience but will also help the merchants recover the revenue that they lost on refunds. An easy and quick return policy attracts customers back to the same store building a feeling of trust among the customers for the merchant.
“It’s important to keep the returns process simple to help shoppers stay happy and loyal when their original purchase doesn’t work out. One of the simplest ways to do this is by having a clear returns policy that’s easy to read! Swim Outlet does a great job with this,” says Vanessa Nguyen, Customer Success Manager at Happy Returns.
Features of Happy Returns that help re-engagement of customers
1. Redirection to storefront
Happy Returns offers the feature of redirecting customers from the return portal to the merchant’s storefront where the merchant can display their best-selling or newly launched products to allow the customer to buy if they like anything.
2. Exchange with another size/colour
This feature is incredibly useful to reduce returns and refunds and allows customers to exchange the bought product with another size or colour available with the merchant. It will prevent customers from returning the product when they can easily exchange it if there’s a fit issue.
3. Easy returns
An easy and quick return process will re-engage the customers as they would want to come back, again and again, seeing how easy it is to return a product on Shopify. One of the reasons why some people refrain from shopping online is that they’re afraid that they might not be able to return or exchange the product. An easy process in place will incentivise the customers to return to the same merchant, allowing the merchant to recover revenue that they lost in refunds.
4. Detailed insights and revenue tracking for merchants
The app also provides the merchants with detailed insights on returns, exchanges and refunds allowing them to fix the problem if any. The app allows the merchants to track their revenues by having a detailed account of the order value, orders placed and the number of cart abandonments. This feature helps merchants to identify a problem and fix it if their returns are exceeding their sales.
5. Option to receive store credit
Happy Returns also offers customers to receive immediate store credits for returning an item, instead of getting a refund into their accounts. This feature ensures that the customer will spend the money in the same store, thereby re-engaging the same customer that returned a product.
6. Option of the gift return
This app also offers the option of allowing a gift recipient from Shopify to return or exchange the gift. If they return the gift, they receive store credit in return which ensures that they come back to shop with the same store.
